Pallavi Dash

Drove 30%+ net new pipeline through multi-channel demand gen—global events, webinars, podcasts, and full-funnel campaigns.

• Led multiple cybersecurity events & webinars end-to-end, from speaker curation to promotion and lead routing—delivering 3x ROI via events and generating 25–40 MQLs per webinar with 250+ registrations and 42% attendance.
• Managed CXO outreach and editorial for The Cyber Express Magazine, onboarding C-level execs and curating thought-leadership content.
• Executed social media campaigns with 48% CTR across LinkedIn/email; scaled social to 15k+ organic followers and drove 300+ demo inquiries through engagement-led strategy.
• Launched a podcast series aligned to buyer journeys, significantly growing subscribers and expanding thought leadership.
• Built persona-driven assets with cross-functional teams, boosting form submissions 6x and developing dashboards to track lead velocity, ROI, and event-to-opportunity conversion.

Leading diverse Alliance projects, managing monthly offline branding campaigns, building and executing marketing strategies, directing performance marketing efforts, and securing collaborations for sampling initiatives.

• Led diverse Alliance projects across online, offline, affiliate marketing, sampling, and branding, driving partnerships that resulted in a 25% increase in brand visibility.
• Managed 10-30 monthly offline branding and offer campaigns, surpassing targets and achieving a 15% rise in customer acquisition & better engagement.
• Secured collaborations with Nestle, TATA Tetley, Monster Energy, and others for sampling initiatives, contributing to a 25% expansion in market reach.
• Directed Performance Marketing initiatives, collaborating with agencies and affiliates like Paytm, PhonePe, Flipkart, and others, leading to a 50% improvement in ROI and a 20% expansion in customer acquisition.

• Oversaw training projects across diverse industries including Tech (Cisco & Deloitte), Real Estate (Ashiana), and FMCG sector (PnG), developing program plans and timelines, resulting in a 15% increase in client satisfaction.
• Facilitated stakeholder meetings to discuss program plans and monitor progress toward goals, ensuring alignment with client objectives and achieving a 20% improvement in project efficiency.
• Collaborated with clients from various sectors to create presentations, reports, and written materials for client pitches and training sessions, contributing to a 25% increase in client retention and contract renewal rates.

• Spearheaded PR campaigns for large-scale events, achieving attendance growth of over 20% with 1000+ attendees,driving increased brand visibility and engagement.
• Directed comprehensive on-ground and online marketing campaigns, resulting in a 30% increase in organic social media growth and a 25% rise in advertising ROI, enhancing event reach and impact.
• Collaborated with clients to develop tailored marketing strategies, aligning with their business goals and event objectives, leading to a 25% improvement in client satisfaction and successful event outcomes.

• Interacted with various brands, such as Monster Energy, Royal Enfield, Benelli, Dukes, Health & Glow, Popi Corn, Techster and others and closed them as sponsors and partners.
• Established excellent working relationships through all the levels of the organization as a part of the MUN Secretariat.