Pallavi Dwivedi
Senior Executive-Social
Delhi
Summary
Seeking a dynamic role in digital marketing to leverage my expertise in campaign management, optimization, media planning, Power BI-driven analytics, and team leadership to drive impactful results for brands while fostering continuous professional growth.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
Work History
Senior Executive-Social
GroupM
Gurgaon
10.2020 - Current
- Executed high-performing campaigns on Meta, TikTok, LinkedIn, Pinterest & Snapchat
- Provide recommendations/ optimizations for Social campaigns
- Continuous monitoring and optimizations of the campaign to hit KPI
- Providing an insight about how the campaigns are pacing - how it is spending, estimated projection of spend, how to avoid overspend/underspend for the accounts
- Providing an insight to client as to how their account is performing by creating dashboards, providing metrics for comparison etc.
- Generation of reports from different platforms like Meta, TikTok, LinkedIn, Snapchat & Pinterest etc.
- Utilized Power BI to create dynamic dashboards for tracking campaign performance and optimizing marketing spend.
- We have to communicate to the client on daily basis to update them about what is going on the campaign and to help them in optimizing and get better results on the same
- Developed and executed media plans across various Social Media platforms such as Meta, TikTok, Snapchat, LinkedIn & Pinterest Responsible for the strategic allocation and management of media budgets across multiple platforms
- Successfully re-allocated budget from underperforming channels to high-performing channels
- Oversaw the monthly financial reconciliation process for all media campaigns managed through the Prisma platform, ensuring accuracy Responsible for the accurate and timely monthly billing process for all Prisma campaigns, generating invoices, reconciling vendor statements, and resolving billing discrepancies
- Trained and mentored junior team members, helping them understand campaign execution, optimization techniques, and best practices.
- Delegated tasks effectively within the team, ensuring smooth workflow and project completion within deadlines.
- KEY CLIENTS: Coca-Cola, Dell, Sony, Berger, Dish TV, BMW, Hero Cycles, E-Cycles
- TOOLS AND APPLICATIONS: Google AdWords, Meta, Pinterest, Snapchat, TikTok, LinkedIn & Amazon
Management Trainee
Interactive Avenues
Gurgaon
01.2021 - 02.2022
- I have worked as a Management Trainee with Interactive Avenues for 1 year and 1 month
Programmatic Analyst
Publicis
Gurgaon
09.2020 - 02.2021
- I have worked as a Programmatic Analyst in Publicis for 6 Months
Education
B.COM - Advertising
Sarojini Naidu Govt. College
Bhopal, M.P 06.2015 - 05.2018
SSC. -
Queen Mary's Higher Secondary School
Bhopal 01.2015 - 12.2015
HSS. -
Queen Mary's Higher Secondary School
Bhopal 01.2013 - 12.2013
Skills
Certification
Certified in Meta Blueprint
Tools And Applications
- Meta
- TikTok
- Amazon
- Google Adwords
Disclaimer
I hereby declare that the detail furnished above are true to the best of my knowledge and belief any mistake in the information above can make me liable for debarring my candidature for the job.
Key Clients
- Coca-Cola
- Dell
- Sony
- Berger
- Dish TV
- BMW
- Hero Cycles
- Lectro E-Cycles
Accomplishments
🏆 Awarded Employee of the Month in 2024 for outstanding performance and contributions.
Timeline
Management Trainee
Interactive Avenues
01.2021 - 02.2022
Senior Executive-Social
GroupM
10.2020 - Current
Programmatic Analyst
Publicis
09.2020 - 02.2021
B.COM - Advertising
Sarojini Naidu Govt. College
06.2015 - 05.2018
SSC. -
Queen Mary's Higher Secondary School
01.2015 - 12.2015
HSS. -
Queen Mary's Higher Secondary School
01.2013 - 12.2013
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