Summary
Overview
Work History
Education
Skills
Timeline
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Pallavi Hegde

Pallavi Hegde

Marketing Campaign Specialist
Bangalore India

Summary

Results-driven Email Marketing Manager with over 6 years of experience specializing in crafting and executing high-impact email campaigns. Proven expertise in A/B testing, audience segmentation, and performance analytics to drive campaign success. Adept at leveraging advanced marketing automation tools and data analytics to fine-tune strategies, ensuring campaigns not only meet but exceed performance targets.

Proactive team player with a strong track record of collaborating with cross-functional teams on diverse projects to deliver impactful results. With a keen eye for campaign performance, continuously optimize content to enhance engagement and drive success, ensuring each campaign consistently exceeds expectations.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work History

Marketing Campaign Specialist

Freshworks
10.2023 - Current
  • Designed and executed targeted email automation workflows that boosted customer engagement by 30%, leveraging advanced segmentation and real-time analytics to continuously refine and optimize messaging strategies.
  • Partnered with diverse marketing teams—including Partner, Product, Customer, Field, and Integrated Marketing—to create and deploy personalized email campaigns that resonated with specific audience segments and enhanced overall engagement.
  • Facilitated end-to-end webinar management on Zoom, utilizing tools like Zapier and Workato to streamline lead flow and registration processes, ensuring seamless execution and enhanced attendee experience.
  • Consistently leveraged PathFactory to dynamically promote diverse assets through email campaigns, enhancing content engagement and driving higher interaction rates.
  • Expertly managed backend lead tracking and source identification, conducting meticulous tests to ensure accurate lead attribution and a seamless flow through the system.
  • Utilized Integrate tool to streamline data flow, ensuring real-time synchronization between platforms and enhancing data accuracy, which significantly improved operational efficiency and decision-making capabilities
  • Continuously optimized email content and settings using platforms like Everest and validity seed lists, resulting in enhanced deliverability, and increased open and click-through rates
  • Worked collaboratively with the design and content teams to produce cohesive and effective email communications.

Campaign Manager

Greytip Software Pvt Ltd
6 2021 - 10.2023
  • Plan, execute and manage email marketing campaigns, including creative development, audience segmentation and data processing, pre-deployment testing and quality control, and reporting and analysis
  • Perform A/B and multivariate testing on email campaigns to continually improve campaign performance
  • Manage mass email communications calendar and work with stakeholders across the organization and their agencies to time communications for optimal performance
  • Identifying the Lead type and decide the Lead treatment based on the Lifecycle stage
  • Collaborate with cross-functional teams, including design and product, to ensure cohesive brand messaging
  • Managed the entire email campaign process, automation process and lead management process using a tool called ActiveCampaign

Campaign Manager

Shaw Academy
08.2019 - 06.2021
  • Target, execute and monitor email campaign launches and manage email service providers Improve the performance of email marketing and identify the enhancement opportunities to maximize ROI
  • Building strategies to create the automation flows by understanding the target audience and analyzing past data
  • Setting up automated campaigns - both transactional and promotional from scratch on WebEngage
  • Building HTML email templates, landing pages, and web pages on Instapages
  • Scripting emails and landing pages for personalization and scripting flow -based personalization tags to incorporate multiple attributes in HTML,email,App push,SMS contents
  • Working on daily reports to check the overall performance of the campaigns (by using pivot table and v lookups)
  • Promptly process all unsubscribe requests
  • Training team members on the project and assigning them the tasks
  • Make sure to execute the tasks on time by coordinating with other team members
  • DBMS

Email and SMS campaign executive

Solution
03.2018 - 07.2019
  • Plan, execute and manage email marketing campaigns, including creative development, audience segmentation, and data processing, pre-deployment testing and quality control, and reporting and analysis
  • Performed A/B and multivariate testing on email campaigns to continually improve campaign performance
  • Track email key performance indicators such as opens, clicks, and engagement trends to make recommendations for optimization
  • Worked on various SMS platforms like Valuemobi, Routemobile
  • Technical Tools
  • Instapage, geo Targetly

Game Analyst

Poletowin International Bangalore
04.2016 - 12.2017
  • Analyzing and resolving the exceptions and escalating risk items to the management and the business
  • Providing assistance for GTA Online gamers on Zendesk platform
  • Timely execution/escalation of the tasks with various teams

Education

B.E - Information Science and Engineering

KLEIT College of Engineering
Hubli
01.2011 - 01.2015

Intermediate -

CHAITANYA PU College
Sirsi

SSLC -

Skills

Freshmarketer, PathFactory, Integrate, Zapier, Allocadia

WebEngage,Hubspot,

Fresh sales, Postmaster

PowerBI,Tableau, Google Analytics, Amplitude, Superset,Lookersstudio,

Instapage, geo Targetly, Microsoft Office, Excel, Outlook, Lead Nurture,

Timeline

Marketing Campaign Specialist

Freshworks
10.2023 - Current

Campaign Manager

Shaw Academy
08.2019 - 06.2021

Email and SMS campaign executive

Solution
03.2018 - 07.2019

Game Analyst

Poletowin International Bangalore
04.2016 - 12.2017

B.E - Information Science and Engineering

KLEIT College of Engineering
01.2011 - 01.2015

Campaign Manager

Greytip Software Pvt Ltd
6 2021 - 10.2023

Intermediate -

CHAITANYA PU College

SSLC -

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Pallavi HegdeMarketing Campaign Specialist