Pallavi Lakra
Senior Executive (Digital Marketing)
Pune,MH
Summary
Result-driven Senior Executive with 1 year of experience in developing and implementing content strategies to enhance product and services promotion. Specialized in both content marketing and human resource with 10 months of internship experience in talent acquisition in various industries.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Senior Executive
Poonawalla Fincorp
2023.06 - Current
- Writing technical blogs for B2C of various financial products, such as Personal loan, Business loan, Professional loan, and Pre-owned car loan.
- Executing new content marketing strategies, such as link building, web pages, blog revamp, blog optimization, Quora, infographics, and improving existing content by updating it.
- Achieved a 20% percent increase on website traffic by sending fortnight newsletter to the customers.
Human Resource Intern
Zuper
2023.01 - 2023.02
- Screening the candidates for front-end developer, ZOHO developer, and onboarding specialist roles.
- Taking telephonic/initial interviews.
- Sending acceptance or regret emails.
- Job posting through LinkedIn and Indeed.
HR Talent Acquisition & Labour Law Intern
Zoho
2022.08 - 2023.01
- Initial screening for job roles such as Technical support engineer, Account Manager, and Sales Executive.
- Sourcing Profiles through Naukri and ZOHO Recruit.
- Campus placement drives.
- Mass drive handling.
Human Resources Intern
L&T Technology Services
2022.04 - 2022.06
- End-to-end recruitment cycle.
- Sourcing, initial telephonic screening, interview scheduling, and monitoring by having regular follow-ups with candidates until onboarding.
- Extensively sourcing profiles from, Naukri, Monster.
-Interview coordination and job posting.
- Coordinating with candidates for onboarding formalities.
Human Resources Intern
Airport Authority Of India, AAI
2019.02 - 2019.03
Education
MBA - Human Resources Management
Sathyabama University
Chennai, India 2001.04 -
Bachelor of Business Administration - Business Administration And Management
Madras Christian College
Chennai 2001.04 -
Skills
Sourcing
Recruiting
Communication
Creating Newsletters
Writing Blogs
SPSS
Tally ERP9
MS Word
Powerpoint Presentation
MS Excel
Timeline
Senior Executive
Poonawalla Fincorp
2023.06 - Current
Human Resource Intern
Zuper
2023.01 - 2023.02
HR Talent Acquisition & Labour Law Intern
Zoho
2022.08 - 2023.01
Human Resources Intern
L&T Technology Services
2022.04 - 2022.06
Human Resources Intern
Airport Authority Of India, AAI
2019.02 - 2019.03
MBA - Human Resources Management
Sathyabama University
2001.04 -
Bachelor of Business Administration - Business Administration And Management
Madras Christian College
2001.04 -