Pallavi Mallick

Proficient in handling the complete digital campaign life cycle operations from planning to billing stage, 360° campaign management.

Knowledge and experience working with Publishers/Vendors such as Hotstar, Zee, Sony, MXPlayer, Jio, Spotify, Wynk, Saavn, Inmobi, Phone Pe, Paytm, News Platforms etc.

Primary responsibilities to monitor, and manage digital campaigns using ad serving systems such as Google Display & Video 360, The Trade Desk, Amazon, Flipkart etc.

Establish KPIs for all campaigns while continuously tracking performance with post-campaign analysis and reporting to ensure marketing efforts are delivering expected business outcomes.

Expert understanding of campaign management methodology/tools, including the ability to identify, optimize, and resolve campaign-related issues.

Flawlessly execute end-to-end campaigns, liaising with key internal and external stakeholders, while communicating campaign progress and applying learnings in future campaigns.

Strong analytical skills, coupled with a creative mindset, to ensure impactful media plans. Committed to delivering tailored solutions that align with client objectives and maximize ROI.

• Ideate, Deliberate, Activate & Analyze marketing campaigns
• Planned and executed trade show exhibits like EXCON
• Managed the Digital Campaigns with an external agency
• Collaborated with Dealerships for marketing activities
• Coordinate with different business functions to create brand collaterals
• Manage Procurement & Distribution of Merchandise
• Manage digital & physical events that include Roadshows, Customer & Dealer Connects, Webinars, Product launches
• Plan Marketing & content calendar
• Storytelling through static & video content
• Paid Media Marketing

• Monitor competitor activities and leverage industry best practices in Key Accounts, conduct shopper in sighting studies in sync with the Client's Marketing team
• Vendor management with respect to selecting and evaluating vendors, manage key relationships
• Manage inter-functional process & relationship for seamless execution interface
• Onboard closed leads with Integration support
• Be the point of contact for Accounts and be responsible for the growth of the customer
• Advise clients on the most effective ways to use the Digital Platform

• Worked closely with the business unit heads to develop appropriate strategies, customized programs/campaigns & digital engagement for various stakeholders
• Drove internal communication projects
• Led the website and SEO project
• Built Social media presence & garner views and engagements through content marketing on - Fb, LinkedIn, Instagram, Twitter
• Create Brand awareness and customer engagement
• Marketing- partnerships and alliances

• Built and led a plan which addressed corporate gifting trends through an in-depth analysis of the clients profile
• Conceptualised Cross Promotional brand tie-ups
• Implemented the plan for Institutional Sales, Venue Sales, Event Management
• Planned & implemented the retail store launch, created marketing collaterals

• Conceptualized & executed marketing strategies for the brand's online/offline presence
• Managed the internal & external stakeholders
• Managed PR, Social Media, Creative, Digital projects
• Led the B2Bteam with the following responsibilities: Reached out to new customers and pitched for services
• Strategized & customized the product/ services as per their needs
• Client Management & Vendor Management

• Managing the Email Marketing Campaigns for one of the biggest IT companies
• To translate clients marketing assets such as mailers, landing pages, microsites etc
• Into successful marketing campaigns
• Managing the Design and Development team to execute the final Emailers
• Communicate with the Clients marketing team to document decisions on the various projects, take action on the items discussed and proactively report back on all details
• Setting up marketing automation teams/channels for various clients with different requirements
• Continuously analyze operational process to find and implement new efficiencies

• Experienced in handling multiple accounts and served as primary contact for all the clients
• Work involved Brand Design, Packaging Design, Communication Design & Retail Space Design
• Responsible for providing branding solutions (across consumer categories), account management, preparing project proposals and commercials
• Understanding client requirements and briefing the creative team on new projects with respect to design & marketing perspective
• Creating pitch Presentations and later, evolve it with Brand-building exercises
• Involved in Primary & Secondary Research (depending on the Project requirement)
• Ensuring provision of smooth services with the existing clients & new clients of the company Managing conflict & recommending solutions
• Working closely with the Brand Managers & Senior Management of multiple brands in arriving at creative solutions to achieve the marketing objectives
• Responsible for Billing & Collection of the on-going projects

• Project Management & Key accounts management
• Managing Creative & Technical Team
• Specifying the project context by Client survey, benchmarking and secondary research
• Create the project brief/ creative brief
• Develop the project plan/ timeline
• Curating content for the websites
• Managing design work- Business Collateral