Pallavi Maurya
Delhi
Summary
Influencer Marketing Executive with experience in strategizing and executing campaigns to boost brand awareness and engagement. Skilled in influencer outreach, budget management, content coordination, and performance analysis. Strong in negotiation, project management, and cross-team collaboration, with a data-driven approach to marketing.
Offering solid foundation in marketing principles with readiness to learn and grow in dynamic environment. Brings understanding of market research and digital marketing, along with strong analytical and communication skills. Ready to use and develop these skills in Marketing Executive role.
Overview
2
2
years of professional experience
Work History
Marketing Executive & Specialist
Broz Media
10.2023 - Current
- Developed and executed influencer marketing strategies aligned with brand goals.
- Managed end-to-end campaigns for brands like Novology, Lenskart, Pilgrim, Man Matters, Astrotalk, Kuku FM, Lakme, Plix, Fix Derma, Deconstruct, Innvoist, Wishcare, BioDerma, Foxtale, Hyphen, Be Bodywise, Gharsoaps, and many more top tier brands.
- Negotiated contracts, built partnerships, and maintained influencer relationships.
- Coordinated with creators and internal teams to deliver high-quality, on-brand content, handled exclusives like Akriti Bhardwaj, Aanchal Jain, Sagar Rathee, Sarba, Prince Sudhir, Rijul Behl, Divya Malik, Dhamotharan, Vaishu, Jovin, Ankita Pahadi.
- Oversaw budgets and ensured timely delivery of campaign assets.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Managed workflow between staff, coordinating documents, and creative material distribution.
Influencer Marketing Executive
Whizco
04.2023 - 09.2023
- Onboarded 2000+ influencers across beauty, lifestyle, travel, and tech categories.
- Coordinated influencer campaigns for brands like Amazon, Myntra, Nykaa, Woovly, Flipkart Live, and more.
- Established strong partnerships with brands through proactive communication and collaboration on content creation.
- Analyzed influencer profiles and insights to match brand requirements.
- Collaborated with cross-functional teams for smooth campaign execution.
- Enhanced credibility as an influencer by attending industry events, networking opportunities, and regularly updating skills related to content creation.
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
- Collaborated with marketing team to create and implement promotional campaigns.
Education
BA - Programme
Delhi University
Digital Marketing Course - undefined
Digiperform
Skills
- Project Management
- Public Relations
- Campaign Execution
- Negotiation and Relationship Building
- Content Creation And Collaboration
- Digital Marketing
- Branding
- Campaign planning
- Research
- Strategic thinker
- Marketing analytics
- Influencer marketing
- Project management
- Promotions
- Campaign management
- Microsoft office
- Decision-making
- Brand promotion
LANGUAGES
English
Advanced (C1)
Hindi
Advanced (C1)
Timeline
Marketing Executive & Specialist
Broz Media
10.2023 - Current
Influencer Marketing Executive
Whizco
04.2023 - 09.2023
Digital Marketing Course - undefined
Digiperform
BA - Programme
Delhi University
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