ABHISHEK DUTTA
Mumbai
Summary
Dynamic content strategist with proven success at ET Edge, leading cross-functional teams to drive impactful storytelling and secure ₹1.5 crore in sponsorships. Expert in brand positioning and crisis communication, I excel in optimizing resources and delivering results that enhance brand equity and thought leadership.
Overview
18
18
years of professional experience
Work History
AGM (Content Development)
ET Edge- A Times Group Company
06.2017 - Current
- Led editorial and production team of over 20 members for marquee business summits in India and abroad.
- Programmed and directed Global Business Summit for seven years, featuring PM Narendra Modi and global icons.
- Drove content strategy and storytelling for ETEdgenisights, enhancing brand equity and thought leadership.
- Conceptualized scripts and presentations, managed PR, media relations, and strategic partnerships.
- Oversaw content, marketing, and positioning for flagship projects including GBS and Supply Chain Summit.
- Secured over ₹1.5 crore in content sponsorships, producing impactful stories on ET Now.
- Saved over ₹20 lakh through CSR initiatives in support of community engagement.
- Received multiple accolades including Performer of the Month within three months of joining.
Senior Producer (Events & Content)
exchange4media Group
02.2016 - 06.2017
- Developed content for high-profile conferences in media, advertising, and branded content industries
- Authored web content, managed social media, and optimized team resources
- Led teams across marketing campaigns, content development, and creative projects
- Direct all marketing initiatives across various channels, including social media platforms, digital campaigns, advertising, and creative projects
Assistant Manager (Strategic Marketing)
SREI Sahaj e-Village Ltd.
05.2012 - 01.2016
- Spearheaded national brand initiatives and launched Vodafone m-pesa in rural India (₹75 Cr project)
- Acted as the SPOC for banking and government relations business verticals in the northern region
- Conducted regular research on market trends, competitors, and business analysis to inform effective planning
- Initiated the brand story "Sahaj Samvaad – Dialogues on Rural India" in 2012, garnering notable recognition within the rural sector
- Developed a three-year comprehensive marketing plan for upcoming business lines, including an e-commerce portal, a rural Out-of-Home (OOH) advertising platform, and a national outreach campaign by the Government of India on NFON
- Managed media (print, electronic, outdoor, and online)
- Managed the secretariat functions of the CSC Forum (an association of ICT players) for 1.5 years
- ACCOLDADES:
- Received commendation from the CEO and Senior VP of SREI for the successful creation of the ‘Sahaj Samvaad’ brand and positioning Sahaj e-Village Ltd. as a significant rural company in 2013
Manager (Events & Promotions)
Eventz Services
03.2011 - 04.2012
- Established a notable presence in the marketing services sector through strategic online campaigns (Google AdWords, Facebook) and proactive cold calling
- Uncovered business opportunities through thorough secondary research and successfully converted leads into business
Assistant Manager (Client Servicing & Business Development)
RW Promotions
05.2010 - 02.2011
- Generated RW’s 1st international business from ING Vysya Bank, London worth 50 lakhs
- Executed 3D mat concept mall activity for ING Vysya in Delhi, Bangalore Mumbai in 2010. The concept happened to be the 1st of its kind in India
- Campaigns handled include Van Operations, Dealer Meets, Health Campaigns, and BTL promotions
Client Relationship Manager
Sur Aradhana Event Creations
03.2009 - 04.2010
- Generated business of over INR 27 Lacs in 1st year itself
- Created a separate division (YAP Advertising) to initiate BTL activation
- Major clients introduced include Sony Entertainment Television, SBI, Ircon India Ltd., and Sun Interiors Decorators
Internship (Guest Coordination Department)
Network 18
01.2008 - 01.2008
- Coordinated for OB Vans and shoots for prime time
- Assisted producers and cameramen during shoots
- Coordinated for TV shows
Education
PGDM - Marketing
IMT CDL
Ghaziabad01.2016
Master’s - Mass Communication, Advertising & Journalism
Punjab Technical University
New Delhi01.2011
Bachelor of Commerce -
School of Open Learning, Delhi University
01.2008
Higher Secondary - C.B.S.E board
D.A.V Public School
Faridabad, Haryana01.2005
Secondary - I.S.C.E Board
Saint Anne’s Convent School
Titilagarh, Odisha01.2003
Skills
- Strategic content planning
- Cross-functional leadership
- Brand strategy and positioning
- C-suite engagement
- Crisis communication and risk management
- Detail-oriented solutions
- Integrated marketing communication
- Budget planning and resource optimization
Websites
Timeline
AGM (Content Development)
ET Edge- A Times Group Company
06.2017 - Current
Senior Producer (Events & Content)
exchange4media Group
02.2016 - 06.2017
Assistant Manager (Strategic Marketing)
SREI Sahaj e-Village Ltd.
05.2012 - 01.2016
Manager (Events & Promotions)
Eventz Services
03.2011 - 04.2012
Assistant Manager (Client Servicing & Business Development)
RW Promotions
05.2010 - 02.2011
Client Relationship Manager
Sur Aradhana Event Creations
03.2009 - 04.2010
Internship (Guest Coordination Department)
Network 18
01.2008 - 01.2008
PGDM - Marketing
IMT CDL
Master’s - Mass Communication, Advertising & Journalism
Punjab Technical University
Bachelor of Commerce -
School of Open Learning, Delhi University
Higher Secondary - C.B.S.E board
D.A.V Public School
Secondary - I.S.C.E Board
Saint Anne’s Convent School
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