Pallavi Parasar
Bengaluru
Summary
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Senior Paid Media Executive
Moshi Moshi - The Communication Company
07.2024 - Current
- Managed more than 1.8 million in rupees monthly budget. For E-Commerce achieved a ROAS of 7 and for lead generation campaigns achieved qualified leads to 27%.
- Streamlined reporting processes, providing clear insights to stakeholders on campaign effectiveness.
- Increased brand visibility by developing and executing strategic paid media campaigns.
- Enhanced return on ad spend through meticulous budget management and bid optimization.
- Implemented A/B testing methodologies to optimize ad creatives and targeting strategies. Collaborated with creative teams to develop engaging ad content for various platforms.
- Managed end-to-end campaign development process, from planning and execution to reporting and analysis.
Freelancer (Facebook Ads)
Freelancer
10.2023 - 06.2024
- Educated clients on best practices for their specific industries, helping them achieve better results from the services.
- Strengthened client relationships with consistent communication and timely project updates.
- Increased revenue through successful marketing campaigns for various clients.
- Optimized project efficiency by creating and implementing effective task management strategies.
- Generated detailed reports to highlight product performance and usage metrics.
- Collaborated with clients to define project requirements and deliverables.
Senior Digital Marketing Associate
Bizbucks
01.2023 - 09.2023
- Crafted and implemented strategies to increase search visibility and website traffic.
- Collaborated with designers and developers, creating effective search and Meta campaigns.
- Managed search engine marketing and Meta ads budgets and tracked campaign performance.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Generated reports to monitor and analyze paid campaigns.
Media Buyer
MarketingYoung
01.2021 - 09.2022
- Managed several Facebook ad campaigns for different industry clients with more than $101000 per month and achieved a ROAS of 5 for an e-commerce client.
- Built processes for campaign management to optimize results.
- Developed strategic remarketing campaigns increasing customer retention rate.
- Taking part in brainstorming sessions and contributing ideas for upcoming marketing initiatives.
- Used Google data studio and Facebook dashboard to track effectiveness of Facebook campaigns.
Self Employed
Self
06.2016 - 10.2020
Digital Marketing Specialist
Digital Proficio
12.2018 - 06.2019
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Increased brand awareness with targeted email campaigns.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
Email Marketing Executive
Mirraw
06.2015 - 11.2015
- Developed insights on marketing campaigns to assess performance against goals.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Evaluated consumer preferences and behaviours, combined with market trends and historical data, to adjust and enhance campaigns.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Met deadlines, exceeding expectations and effectively rolling look book campaign.
Self Employed
Boutique
09.2013 - 05.2015
- Worked well in a team setting, providing support and guidance.
- Provided best customer service and built amazing customer base.
- Taking charge of employee management.
- Handling merchandise for the boutique.
- Taking care of daya to day operations along with fund handling.
Marketing Executive
Hindustan Coca Cola Beverages Pvt Ltd
07.2012 - 06.2013
- Developed and executed marketing programs resulting in increased company exposure, customer traffic and elevated sales numbers.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Worked with vendors to complete projects according to schedule and specifications.
- Launched marketing activities for new product lines and market penetration.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
Education
Certification - Digital Marketing
Digital Vidya Online Institute
New Delhi 03.2017 - 07.2017
Post Graduate Program - Marketing & HR
Indira Group of Institutes
Pune 07.2010 - 05.2012
Bachelor of Engineering - Electronics Engineering
RCERT
Chandrapur 08.2006 - 05.2010
Skills
Facebook ads
Instagram Ads
LinkedIn Ads
Google Search Ads
Google Display Ads
Youtube ads
GA4 (Google Analytics)
Google Tag Manager
Timeline
Senior Paid Media Executive
Moshi Moshi - The Communication Company
07.2024 - Current
Freelancer (Facebook Ads)
Freelancer
10.2023 - 06.2024
Senior Digital Marketing Associate
Bizbucks
01.2023 - 09.2023
Media Buyer
MarketingYoung
01.2021 - 09.2022
Digital Marketing Specialist
Digital Proficio
12.2018 - 06.2019
Certification - Digital Marketing
Digital Vidya Online Institute
03.2017 - 07.2017
Self Employed
Self
06.2016 - 10.2020
Email Marketing Executive
Mirraw
06.2015 - 11.2015
Self Employed
Boutique
09.2013 - 05.2015
Marketing Executive
Hindustan Coca Cola Beverages Pvt Ltd
07.2012 - 06.2013
Post Graduate Program - Marketing & HR
Indira Group of Institutes
07.2010 - 05.2012
Bachelor of Engineering - Electronics Engineering
RCERT
08.2006 - 05.2010
Similar Profiles
Shiny NagShiny Nag
Public Relations Executive at Moshi Moshi - The Communication CompanyPublic Relations Executive at Moshi Moshi - The Communication Company
Hrithik SarawgiHrithik Sarawgi
Head - Business Development & Sales at Moshi Moshi MediaHead - Business Development & Sales at Moshi Moshi Media
Carlos MartinezCarlos Martinez
Server at Moshi MoshiServer at Moshi Moshi