Hi, I’m
Pallavi Prasad
Gurgaon
Summary
Agricultural business professional with experience in the agriculture market scenario in India, Market Research for the new vertical in the company, Competitors Analysis for their digital presence, e-com analysis of the product, price, and competitors’ performance, Collaboration with internal and external stakeholders for product acquisition and finalization, Worked with marketing team for the overall making of marketing strategy and implementation.
Overview
4
years of professional experience
1
Certification
Work History
HDFC BankJaipur
Credit Manager
02.2023 - Current
Job overview
- Ensured timely and accurate processing of all credit transactions.
- Monitored customer account details for non-payments, delayed payments and other irregularities.
- Analyzed financial data to determine the degree of risk involved in extending credit.
- Assessed customer creditworthiness based on financial reports, payment histories and other sources of information.
- Collected overdue payments from customers using various methods such as phone calls, emails or letters.
- Reviewed customer accounts for potential write-offs or adjustments due to inaccurate invoicing or defective merchandise returns.
- Generated monthly statements for customers with delinquent accounts and provided updates regarding collection activities.
- Evaluated customer applications for credit limits in accordance with established guidelines.
- Collaborated cross-functionally with sales, management and other departments to maintain effective operations.
- Reviewed accounts for signs of fraud and non-payment issues.
Zuari FarmHub LimitedBanagalore
Business Development Manager
05.2021 - 02.2023
Job overview
- Finalizing the in-house products suitable to target customers’ needs.
- Identified the outsourced products.
- Study the e-commerce platforms, their pricing structure, and policies.
- Made the Creative brief & Found the Keywords and studied concept based marketing of competitors.
- Finalizing the product packaging and coordinating with the packager, art designer, and other external and internal stakeholders for marketing.
- Handling social media platforms, monitoring campaigns, and their analytics.
- Analyzed the competitors’ online presence, promotion strategies, and strengths & weaknesses.
- Worked with the marketing team for planning, coordination, and development of digital and physical marketing, website creation & booklet creation.
- Made the wireframe for the website.
- Amazon ads and store creation for the Zuari Urban Maali’s products.
- Coordinated with the Ad-agency for video content & making of concepts, content for products & services for digital marketing
- Made the product detail for product packaging.
- Studied and implemented product-wise legal norms like “FCO, Insecticide act” for product packaging in collaboration with the legal team.
- Fixing the packaging of all the products with weight, look and feel, color, GS1 Barcodes, and label content according to controlling bodies
Samunnati Financial Intermediation & Services Pvt. Ltd.Chhattisgarh
Intern
04.2020 - 07.2020
Job overview
- Traced the evolution of Agricultural markets in India.
- Profiled the key market channels for Agricultural Produce.
- Surveyed the perception of Farmer Producer Organizations on alternative market channels
- Analyzed of price and profit of the different crops on different market alternatives
- Research on the need for the products across the Farmers in FPO fold.
- Government initiatives/Products offered by private Entities.
- Regulations/regulatory requirements for each of the Products.
- The market study on the suitable products that meet the requirement.
- The product providers’ offerings/best performing Products/uptake across the sector.
Education
National Institute Of Agricultural Marketing(NIAM)Jaipur
MBA from Agricultural Business And Management
03.2021
University Overview
- Major in Agriculture
Indira Gandhi Agricultural UniversityRaipur
Bachelor of Science from Agriculture
06.2018
Jawahar Navodaya VidyalayaSurajpur
High School Diploma
04.2012
Jawahar Navodaya VidyalayaSurajpur
Matriculation from Science Education
04.2010
Skills
- Credit Evaluations
- Sales Proficiency
- Fraud Understanding
- Proficient With Excel and HDFC loan Processing Tool
- Application Review
- Investigations
- Risk Assessments
- Risk Mitigation
- Application Processing
- Risk Analysis
- Sales Expertise
Certification
- Have completed the Facebook Social Media Marketing course from Meta
- Introduction to Social Media Marketing
- Social Media Management
- Fundamentals of Social Media Advertising
- Advertising with Facebook
- Measure and Optimize Social Media Marketing Campaigns
- Facebook Social Media Marketing Capstone
Affiliations
- MS Office, SPSS, Power BI, VBA & Tableau Social Media - FB Ads Manager and Google Analytics E-com platforms - Amazon Seller Central, Flipkart
Accomplishments
- Best Employee of the Year in 2022.
Timeline
Credit Manager
HDFC Bank
02.2023 - Current
Business Development Manager
Zuari FarmHub Limited
05.2021 - 02.2023
Intern
Samunnati Financial Intermediation & Services Pvt. Ltd.
04.2020 - 07.2020
National Institute Of Agricultural Marketing(NIAM)
MBA from Agricultural Business And Management
Indira Gandhi Agricultural University
Bachelor of Science from Agriculture
Jawahar Navodaya Vidyalaya
High School Diploma
Jawahar Navodaya Vidyalaya
Matriculation from Science Education
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