Pallavi Saini

Advocacy, Crisis & Reputation Management ; Marketing Communications

C

• Interview host and anchor for ET Insights; 50+ interviews at GBS'23 and won prestigious 'Johnny Worker Award'
• Researched content gaps in target market to curate a high quality content calendar for primary social media handle, using daily metrics as performance indicator ; 65% growth in user engagement and 30% growth in followers
• Client management for 250+ senior professionals at ETILC and attendees/speakers/talents at Filmfare'23 and Global Business Summit'23
• Business development resulting in revenue growth for exclusive Leadership Council for C-suit executives

Managed and led large scale and complex projects from conceptualisation through to delivery

• Curated and led e4m Play Streaming Media Awards & Summit (OTT); attended by 300+ top industry leaders, Speakers up 1.5X, Sponsors up 3X
• Anchor/hosted award shows, conferences and round tables
• Created conference agendas, jury, speaker and talent acquisition; convinced actors, influencers and senior professionals to engage in media opportunities
• Social Media Marketing, for company and IP's; producing quality online content across handles to enhance user engagement through strategic marketing strategies
• Discovered and fostered new revenue opportunities with untapped industries and markets, scaling revenue by 50% - Healthcare and South India

Led the creative content team and engaged in business development opportunities through strategic marketing initiatives

• Created brand associations and product placements for two biggest Bollywood releases post pandemic - '83 and Sooryavanshi
• Streamlined processes of script research and content development for most ambitious movies on floor- Ramayana and Mahabharata

Client management and external communications for the members-only club

• Engaged in new business development and client management leading to a growth in memberships and enhanced the member referral program

Developed investment memorandums, conducted market research and communications plans

• Instrumental in the acquisition of Mapin Publishing house and Newsd

Image, reputation and crisis management in print media