Pallavi Sen Gupta
Kolkata
Summary
14+ years of experience in Content Development and Management—across full-time, contractual, and freelance (remote) positions. 6+ years of experience in Technology Marketing Content—Whitepapers, Research Reports, Sales Decks, Press Releases, Emailers, POVs, and Blogs. Overall experience in a variety of industries, including Technology, Engineering, Fashion and Lifestyle, Media and Entertainment, Travel and Tourism, and E-Learning.
Overview
15
15
years of professional experience
Work History
Senior Social Media Specialist III
VSplash TechLabs
Kolkata
11.2023 - Current
- Develop Brand Guides, Social Ads, Email Marketing Content, and On-Demand Posts for US-based businesses across industries
- Use AI in generating content
- Edit and proofread the content to align with brand guidelines
- Upload content in the client platform.
Content Developer and Editor
BOP InfoServices
Kolkata
03.2022 - 11.2023
- Develop Blogs, POVs, Case Studies, Press releases, Emailers, Website content etc
- For renowned Technology companies
- Assist the client’s Marketing team with research and information to support their Digital Marketing goals
- Edit and proofread all kinds of content.
Senior Writer
Netscribes
Kolkata
10.2016 - 03.2022
- Develop Whitepapers, Research Reports, Blogs, POVs, Case Studies, Sales Decks, etc
- For reputed companies in the Technology, Lifestyle, and E-commerce sectors
- Mentor and Lead team of writers for various projects
- Assist the Internal Planning team with research and strategize to innovate on the Content Services
- Edit and proofread all kinds of client and internal content.
Digital Content Writer
Compare Infobase
Kolkata
09.2013 - 09.2014
- Develop Research-intensive Articles to populate the company’s websites
- Article topics included Travel and Tourism, Current Affairs, and Profiles of Famous Personalities.
E-learning Content Writer
Tata Interactive Systems
Kolkata
04.2013 - 07.2013
- Develop E-learning Modules, Storyboards, and Design Documents per Instructional Design (ID) principles and client requirements
- Coordinate with the Design Team to deliver accurate Visualization and Interactivity of E-Learning Course Programs.
Digital Content Writer
Compare Infobase
Kolkata
01.2012 - 04.2013
- Develop Research-intensive Articles to populate the company’s websites
- Article topics included Travel and Tourism, Current Affairs, and Profiles of Famous Personalities.
Knowledge Analyst (Content Writer)
Compare Infobase Ltd
Kolkata
05.2011 - 10.2011
- Develop Website Content and Blogs for the company’s and its clients’ Digital Assets
- Topics were mainly related to Travel and Tourism, Lifestyle, and Geography.
Digital Content Writer
Citrus Web
Kolkata
01.2011 - 04.2011
- Develop Articles for client’s websites
- Article topics included Environment, Technology, Health, Career, Education, and Travel.
Science Content Developer (Team Lead)
Ensine Knowledge Systems
Kolkata
05.2009 - 01.2011
- Develop E-learning Modules to publish in the company’s Learning Management System (LMS)
- Develop and Edit Question and Answer content for Classes 10 to 12 level Biology topics for company’s Test Papers for International Medical Entrance Examinations
- Mentor and Lead the Science Content Team to deliver the Science Test and E-learning Programs
- Lead the Marketing Team for their SEO Development and Digital Marketing endeavors
- Develop Blogs for Marketing the company’s products.
Education
Certificate in Print Journalism -
Eastern Institute of Management (in collaboration with The Times of India)
01.2010
MSc in Environmental Systems Management -
Presidency College (now Presidency University)
Post Graduate Diploma in Bioinformatics -
Indian Institute of Social Welfare and Business Management (IISWBM)
BSc in Botany (Honours), Zoology, Chemistry -
Presidency College (Presidency University)
Skills
- Content Management
- Digital Content Writing
- Technology Marketing
- Email Marketing
- Editing & Proofreading
- Prompt Engineering
- Video Editing (Adobe Premiere Pro)
- Image Editing (Adobe Photoshop)
Extra Curriculars
- Chess
- South East Asian Media and Entertainment enthusiast (dramas, kpop, and variety shows)
Languages
- English (native)
- Hindi (professional working)
- Bengali (professional working)
- French (elementary)
Timeline
Senior Social Media Specialist III
VSplash TechLabs
11.2023 - Current
Content Developer and Editor
BOP InfoServices
03.2022 - 11.2023
Senior Writer
Netscribes
10.2016 - 03.2022
Digital Content Writer
Compare Infobase
09.2013 - 09.2014
E-learning Content Writer
Tata Interactive Systems
04.2013 - 07.2013
Digital Content Writer
Compare Infobase
01.2012 - 04.2013
Knowledge Analyst (Content Writer)
Compare Infobase Ltd
05.2011 - 10.2011
Digital Content Writer
Citrus Web
01.2011 - 04.2011
Science Content Developer (Team Lead)
Ensine Knowledge Systems
05.2009 - 01.2011
Certificate in Print Journalism -
Eastern Institute of Management (in collaboration with The Times of India)
MSc in Environmental Systems Management -
Presidency College (now Presidency University)
Post Graduate Diploma in Bioinformatics -
Indian Institute of Social Welfare and Business Management (IISWBM)
BSc in Botany (Honours), Zoology, Chemistry -
Presidency College (Presidency University)
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