PALLAVI SHORAN
Noida
Summary
Dynamic Marketing & Branding professional with a proven track record in driving brand growth through innovative strategies and creative execution. Skilled in digital marketing, market research, and brand development, delivering high-impact results. Known for exceptional productivity, leadership, and strategic insight, with a talent for solving complex challenges and driving business success.
Overview
3
3
years of professional experience
Work History
Freelancer
VIRE
04.2025 - Current
- Created content for various websites, blogs, and social media accounts.
- Collaborated with team members to develop creative ideas for upcoming projects.
- Wrote and submitted reports on industry trends, prompting managers to develop business plans.
- Determined consumer needs to provide products and services appealing to larger market.
Manager- Marketing & Branding
One Rep Global
01.2025 - Current
- Crafted & executed high-impact organic & paid marketing strategies to strategically position luxury & ultra-luxury hospitality & retail brands
- Managed end-to-end events, ensuring seamless execution & alignment with key branding pillars.
- Led targeted email and WhatsApp API campaigns, boosting engagement and customer loyalty.
- Spearheaded social media strategy across internal SBUs, enhancing brand visibility.
- Collaborated with anchors & influencers for impactful outreach, expanding brand presence.
- Developed & executed employee branding strategies to reinforce organizational culture and values.
- Managed and optimized digital media spend to ensure a cost-effective ROI.
- Utilized data analytics to track & refine campaign performance, improving targeting and results.
Brand Manager
CoverYou Insurance Broker Pvt Ltd
05.2024 - 12.2024
- Developed & implemented effective marketing & branding strategies for the brand.
- Conducted market research to identify target customer segments and trends.
- Supervised content for social media, websites, brochures, and press releases.
- Analyzed competitors to establish unique product positioning.
- Led a creative team of six in designing logos, packaging, ads, and digital experiences.
- Managed marketing budgets for advertising, sponsorships, and giveaways.
- Coordinated with agencies on PR initiatives to strengthen customer relationships.
- Contributed to the Project Management Office, leading key projects like the Organizational Health Index.
Assistant Manager, Copywriting & Marketing
CoverYou Insurance Broker Pvt Ltd
05.2023 - 05.2024
- Authored SEO-optimized blogs, enhancing visibility
- Analyzed media opportunities, optimizing brand exposure through PR
- Led data-driven initiatives, improving decision-making
- Designed chatbot flow charts, enhancing user experience
- Curated brand presentations for standardized brand positioning
- Crafted compelling ad copies & campaigns, maximizing engagement
- Led creative ad campaigns, boosting the CPL & CAC ratio
Subject-matter Expert, Copywriting & Marketing
Cover You Insurance Broker Pvt Ltd
08.2022 - 05.2023
- Craft compelling, targeted content consistent with brand voice & audience preferences
- Monitor & analyze content metrics for social media optimization
- Design impactful email campaigns to foster engagement and conversions
- Implement bulk marketing strategies for personalized communication & sales
- Manage Google Ad campaigns for visibility & conversions
- Create targeted ABM campaigns for optimal reach
- Craft narratives & press releases for PR initiatives
Education
Bachelor of Arts - English Language And Literature
Maitreyi College, Delhi University
07-2022
All India Senior School Certificate Examination -
Apeejay School, Noida
All India Secondary School Examination -
Apeejay School, Noida
Skills
- Copywriting & content creation
- Customer segmentation
- Social media strategies
- Digital marketing
- Public relations
- Budget management
- Brand positioning
- Competitive analysis
References
References available upon request.
Timeline
Freelancer
VIRE
04.2025 - Current
Manager- Marketing & Branding
One Rep Global
01.2025 - Current
Brand Manager
CoverYou Insurance Broker Pvt Ltd
05.2024 - 12.2024
Assistant Manager, Copywriting & Marketing
CoverYou Insurance Broker Pvt Ltd
05.2023 - 05.2024
Subject-matter Expert, Copywriting & Marketing
Cover You Insurance Broker Pvt Ltd
08.2022 - 05.2023
Bachelor of Arts - English Language And Literature
Maitreyi College, Delhi University
All India Senior School Certificate Examination -
Apeejay School, Noida
All India Secondary School Examination -
Apeejay School, Noida