PALLENI SRINIVAS RAO
Hyderabad
Summary
Dynamic Regional Business Manager with a proven track record at Shriram Bioseed Genetics, driving revenue growth from ₹360 Lakhs to ₹1,800 Lakhs. Expert in strategic business planning and distributor network expansion, achieving the highest cotton sales in the zone. Strong leadership skills foster team performance and enhance stakeholder relationships.
Overview
15
15
years of professional experience
Work History
Regional Business Manager (Promoted Area Manager
Shriram Bioseed Genetics (DCM Shriram Ltd.)
Karimnagar
02.2022 - Current
- Increased business turnover from ₹360 Lakhs to nearly ₹1,800 Lakhs during tenure.
- Lead and manage a team of 12 members, including 1 Area Manager.
- Manage diversified crop portfolio: Cotton, Corn Hybrid, Paddy Hybrid, Varietal Paddy, and Vegetable seeds.
- Develop and execute seasonal sales strategies.
- Expand distributor and dealer networks.
- Organize farmer meetings, crop demos, and field days.
- Oversee collections to ensure timely payments with zero outstanding dues.
- Awarded Zone’s Highest Cotton Sales — nearly 110K packets in FY 2023–24.
- Achieved Highest Cotton ABS Collections — nearly ₹10 Crores in FY 2023–24.
- Developed Varietal Paddy business from 0 MT to nearly 450 MT.
- Increased Corn sales from 30 MT to 150 MT.
- Achieved All India Highest Vegetable (Hot Pepper) Sales — nearly 450 Kgs, without a Territory Manager, FY 2025–26.
- Expanded Distributor Channel Network from 60 to 190.
Area Manager(Promoted from Territory Sales Manager
Shriram Bioseed Genetics (DCM Shriram Ltd.)
Kamareddy
12.2019 - 02.2022
- Managed sales and dealer network across Kamareddy region.
- Planned crop-specific promotional activities for Cotton, Maize, and Paddy.
- Conducted farmer meetings, demos, and crop awareness programs.
- Ensured timely collections with minimal outstanding dues.
- Expanded Distributor Channel Network from 30 to 85.
- Increased Cotton sales by over 40%.
- Achieved year-on-year growth in Maize and Paddy volumes.
- Maintained high customer satisfaction by resolving concerns.
Territory Sales Manager
Shriram Bioseed Genetics (DCM Shriram Ltd.)
Karimnagar
02.2017 - 02.2019
- Handled sales and marketing operations.
- Built distributor and farmer relationships.
- Executed demos, farmer meetings, and campaigns.
- Ensured timely collections and managed receivables.
- Increased Cotton sales by 25% in two years.
- Grew Maize business by 35%.
- Added 15 new distributors.
Senior Sales Officer
Yaaganti Seeds Pvt. Ltd. (NSL Group)
Karimnagar HQ
05.2013 - 02.2017
- Managed sales, collections, and promotional activities across multiple districts.
- Developed Cotton and Maize brands.
- Conducted farmer meetings, field visits, and field days.
- Achieved highest ABS contributions: ₹20L (2014), ₹30L (2015), ₹37L (2016).
- Increased maize sales from 20 MT to 57 MT.
- Expanded distributor network from 5 to 22.
- Maintained 100% collections with zero dues.
Sales Officer(Promoted from Senior M.D.O)
Yaaganti Seeds Pvt. Ltd. (NSL Group)
Jammikunta HQ
03.2011 - 03.2013
- Conducted village-level farmer meetings, product demos, and field visits for cotton promotion.
Market Development Officer
BASF Chemicals India Ltd.
Huzurabad HQ
06.2010 - 02.2011
- Promoted products like Stomp Xtra and Handline through market development activities.
Education
B.Com - Computers
Kakathiya University, Shathavahana Degree College
Huzurabad01.2010
Intermediate - C.E.C.
Vidyaarthi Junior College
Korutla01.2007
SSC -
ZPHS
Bommakal01.2003
Skills
- Sales & Revenue Growth
- Strategic Business Planning
- Distributor Network Expansion
- Key Account & Stakeholder Management
- Sales Promotion & Marketing Campaigns
- Field Demonstrations & Farmer Engagement
- Outstanding Collections & Credit Control
- Team Leadership & Performance Management
- Coordination with Agriculture Departments
Accomplishments
Mr. D. Rakesh Kumar
Commercial Head, Sales (South, Central, and East)
Tierra Agrotech Limited (Field Crops Division) – Hyderabad
Ph: 910-030-4145
Affiliations
- I do hereby declare that the above-stated particulars are true and correct, as per my knowledge and belief
Personal Information
Name: Palleni Srinivas Rao
Father's name: Venkat Rao
Date of birth: 02-04-1988
Age: 36 years
Gender : Male
Marital status: married
Nationality: Indian
Languages Known : English & Telugu
Declaration:
- I do hereby declare that the above-stated particulars are true and correct, as per my knowledge and belief
Custom
Place: Hyderabad
Date:
Timeline
Regional Business Manager (Promoted Area Manager
Shriram Bioseed Genetics (DCM Shriram Ltd.)
02.2022 - Current
Area Manager(Promoted from Territory Sales Manager
Shriram Bioseed Genetics (DCM Shriram Ltd.)
12.2019 - 02.2022
Territory Sales Manager
Shriram Bioseed Genetics (DCM Shriram Ltd.)
02.2017 - 02.2019
Senior Sales Officer
Yaaganti Seeds Pvt. Ltd. (NSL Group)
05.2013 - 02.2017
Sales Officer(Promoted from Senior M.D.O)
Yaaganti Seeds Pvt. Ltd. (NSL Group)
03.2011 - 03.2013
Market Development Officer
BASF Chemicals India Ltd.
06.2010 - 02.2011
B.Com - Computers
Kakathiya University, Shathavahana Degree College
Intermediate - C.E.C.
Vidyaarthi Junior College
SSC -
ZPHS
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