Siddharth Magotra
Bangalore
Summary
Consumer Insights Consultant with over 6 years of expertise with multinational firms, including Gallagher (Fortune 500), Boston Consulting Group and Nielsen. Currently contributing to Arthur J Gallagher's Strategy team, specializing in Market Assessment, Consumer Research, Market Entry and Brand Strategy projects.
Overview
6
6
years of professional experience
Work History
Senior Consultant
Arthur J. Gallagher & Company
Bangalore
12.2021 - Current
- Formulated growth strategies for Gallagher by analyzing global & regional trends, tracking competitors' business models, new capabilities & new business initiatives
- Planned and conducted comprehensive qualitative studies, including field observations, interviews, diary studies, and both remote and in-person usability testing for various products.
- Led consumer segmentation projects utilizing advanced statistical techniques and market research methodologies to identify distinct consumer groups and their preferences, enabling targeted marketing strategies and product development
- Conducted thorough lost customer analysis to identify reasons for customer churn and develop strategies to win back lapsed customers, resulting in a significant increase in customer retention rates for several clients
- Designed and executed employee opinion studies to gauge employee satisfaction, engagement, and identify areas for improvement, ultimately contributing to enhanced organizational culture and employee retention
- Presented findings and strategic recommendations to senior leadership teams, effectively communicating complex insights in a clear and concise manner to facilitate decision-making
Strategy Analyst
Boston Consulting Group
Bangalore
05.2020 - 11.2021
- Collaborated with Partners to deliver comprehensive client solutions globally, focusing on consumer strategy, competitive analysis, and profit optimization across diverse brands and industries.
- Developed sophisticated consumer strategy frameworks for Fortune 500 companies, including Brand Funnel, Perception Analysis, Net Promoter Score (NPS), and advanced segmentation techniques.
- Led research initiatives within dedicated squads, recommending appropriate methodologies to capture valuable insights for product growth and improvement.
- Summarized key findings from surveys, offering insights into their implications and providing strategic recommendations based on the results.
- Analyzed customer behavior and trends to enhance targeting strategies and interpret product performance metrics.
- Executed detailed industry analyses, generating insightful viewpoints and trend reports utilized by clients and internal stakeholders.
Research Executive
Nielsen
Bangalore
07.2018 - 05.2020
- Led comprehensive project lifecycle management, from initiation and setup to data analysis and final report delivery for high-impact research initiatives.
- Conducted in-depth data analysis, utilizing key performance indicators to craft compelling narratives on Market Effectiveness and Brand Health for a leading global E-Commerce entity.
- Delivered critical insights on brand campaigns, synthesizing performance data with diverse factors and KPIs to enhance strategic storytelling.
- Applied advanced statistical methods, including linear regression and multivariate analysis, to inform and drive client business strategies with evidence-based recommendations.
- Fostered robust client relationships through ongoing engagement, delivering valuable insights and recommending actionable steps to elevate brand presence.
Education
Marketing And Finance -
IBS Mumbai
01.2018
Bachelor of Economics -
IGNOU
02-2016
Skills
- Power BI and SQL
- MS Office and Advanced Excel
- Field Observations
- Survey Designing
- Max Diff and Conjoint
- Focus Groups and Diary Studies
- Concept Testing
- Consumer Research
- Social Listening
- Linear Regression
- Competitor Benchmarking
- Due Diligence
- Market Entry
- Market Segmentation
- Secondary and Primary Research
- SPSS
Awards
- BCG Award (2021) for high standards of quality & performance
- Nielsen Simply Excellent Awards (2018 and 2019)
- Cricket - State/National Player & India U19 Probable (2006 - 2015)
Timeline
Senior Consultant
Arthur J. Gallagher & Company
12.2021 - Current
Strategy Analyst
Boston Consulting Group
05.2020 - 11.2021
Research Executive
Nielsen
07.2018 - 05.2020
Marketing And Finance -
IBS Mumbai
Bachelor of Economics -
IGNOU
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