Palvi Katal
Conferences & Event Management Professional
Noida,uttar pradesh
Summary
Experienced Marketing Manager with 10 years of expertise in strategic marketing, event planning, and brand management across diverse industries. Skilled in leading integrated marketing campaigns, organizing impactful virtual and in-person events, and establishing key partnerships with industry leaders like AWS, Salesforce, and Atlassian. Proficient in digital marketing, full-scale BTL/ATL strategies, and effectively managing cross-functional teams. Recognized for creating data-driven marketing solutions that enhance brand visibility, encourage engagement, and drive business growth. Strong communicator with a keen focus on market trends, audience behavior, and optimizing campaign effectiveness.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Event Manager
The Polygon Media Pvt. Ltd.
07.2024 - Current
- As part of my current role, I oversee the end-to-end management of conferences, which encompasses speaker acquisition, vendor coordination, website management, and delegate management.
- Key Projects Managed:
- Cloud & AI Summit 2024: Coordinated all aspects of the event, ensuring smooth execution and engagement from all stakeholders.
- Roundtable Sessions: Organized 3-4 roundtable sessions for high-profile clients such as AWS, Salesforce, and Atlassian, held across multiple locations including Delhi NCR, Mumbai, Bangalore, and Chennai.
Marketing Manager & Alliance
Times Internet
01.2023 - 07.2024
- Was responsible for strategic Virtual event planning. Also responsible for Brand marketing and management.
- Organized Tech Based Webinars like:
- Webinars on Next Evolution Web 3.0 Blockchain Technology and its impact on the future of Business.
- Webinar on how will Technology shape the Future of Work - 'Workplace & Workforce'.
- Webinar on Tech-Enabled Hiring: How Automation is Revolutionizing Volume Recruitment.
- Webinar on Emerging Technology Trends in Aviation Industry.
- Webinar on Securing the Future: Exploring the Frontiers of Cyber Security.
- Webinar Generative AI Unleashed: Shaping Industries and Fueling Future Skills.
- Webinar on 'Ethical AI: Ensuring Fairness and Transparency in AI Systems'.
- Webinar on Cybersecurity Trends and Best Practices in 2024 etc.
Executive
Confederation of Indian Industry
09.2017 - 01.2023
- Organized conferences, webinars, and seminars on diverse topics, including Technology & Cybersecurity, Human Resources, Environment, and Retail.
- Managed the entire event lifecycle, from conceptualization to seamless execution.
- Liaised with speakers, sponsors, and delegates to ensure successful participation.
- Oversaw vendor management, including venue selection, AV setup, logistics, and on-site coordination.
- Designed and executed social media campaigns and marketing strategies to enhance event visibility and engagement.
- Planned and conducted workshops on POSH, GST, Marketing, and Selling Techniques.
- Organized Manufacturing Study Missions for industry representatives in the Delhi NCR region.
- Major Event Contributions: Invest Rajasthan 2022, World Food India (1st Edition) – 2017, Uttar Pradesh Investment Summit – 2018, Agro Tech & Industrial Flooring Expo – 2019, Delhi Government Conferences – Azadi Ka Amrit Mahotsav 2021, etc.
Senior Executive Marketing
Muthoot Finance Ltd
05.2015 - 08.2017
- Regional level planning & executing marketing activities – As per ABP plan & marketing calendar.
- Associating with local / Regional level events / Festivals (Planning & Execution).
- Coordination with Regional marketing team for activity planning and execution.
- Vendor management and Event management.
- Visibility planning and execution at regional/branch level.
- Managing and controlling of marketing collaterals at regional level.
- Planning for marketing activities with the coordination of Regional marketing heads and Seniors.
- Branch Visits.
- ATL coordination (Print & TV) with the Assistance of Chief Managers.
- Coordination with IT Team for CRM Next.
Trainee
The Himalaya Drug Company
04.2013 - 06.2013
- Study of Customer awareness and Sales promotion tools.
- To identify key challenges in the study of Customers awareness regarding various brands and their SKU’s.
- To identify the loopholes in the distribution system.
- To verify the effectiveness of sales promotion tools used to promote sales to the last channel i.e. retailers.
Education
Master-in- Business Administration - Core - Marketing Management, Human Resource Management
University of Guwahati
01.2012 - 01.2015
Bachelor’s in arts - undefined
University of Jammu
01.2009 - 01.2012
Jammu & Kashmir Board (J&K-XII) - Arts
Government Girls Higher Secondary School, Rehari Jammu
01.2008 - 01.2009
Jammu & Kashmir Board - undefined
01.2005 - 01.2006
Skills
Standard Windows OS
undefinedInterests
Cooking
Listening to Music
Travelling
Dancing
Training
Trainee, The Himalaya Drug Company, 04/01/13, 06/01/13, Study of Customer awareness and Sales promotion tools., Identified key challenges in customer awareness regarding various brands.
Timeline
Event Manager
The Polygon Media Pvt. Ltd.
07.2024 - Current
Marketing Manager & Alliance
Times Internet
01.2023 - 07.2024
Executive
Confederation of Indian Industry
09.2017 - 01.2023
Senior Executive Marketing
Muthoot Finance Ltd
05.2015 - 08.2017
Trainee
The Himalaya Drug Company
04.2013 - 06.2013
Master-in- Business Administration - Core - Marketing Management, Human Resource Management
University of Guwahati
01.2012 - 01.2015
Bachelor’s in arts - undefined
University of Jammu
01.2009 - 01.2012
Jammu & Kashmir Board (J&K-XII) - Arts
Government Girls Higher Secondary School, Rehari Jammu
01.2008 - 01.2009
Jammu & Kashmir Board - undefined
01.2005 - 01.2006
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