Summary
Work History
Education
Skills
Websites
Languages
Timeline
Generic

Pamposh Gulati

Gurugram

Summary

Seasoned content strategist with 15 years of experience developing creative concepts and ideas for diverse clients. Skilled at driving the full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning, and content development, blending superior writing and research skills to effectively target a wide range of audiences. Successfully defined integrated brand roadmaps such as research, positioning, creative strategy, and content for measurable impact on awareness, preference, sales, and demand generation.


A unique combination of content strategist and project management expert. A self-driven, resourceful individual who maintains a positive, proactive attitude when faced with adversity, a quick thinker who firmly believes that work comes out best when one shares and collaborates. An effective communicator with excellent relationship-building & interpersonal skills.

Work History

Senior Lead Copy Writer - Senior Manager

Whitehat Jr, BYJU'S | India
GURUGRAM
08.2021 - Current
  • Produce copy that is fresh, compelling, and in line with current media trends withaclear understanding of copy brief and campaign objectives.
  • Increased registrations for various cohorts by 35-40% by creating strong copy that is compelling, conversational, and succinct.
  • Help to improve company's processes while seeing all projects through to completion in a fast-paced, deadline-driven arena.
  • Responsible for original, clear, and convincing conceptions with grammatical and factual accuracy.
  • Write persuasively in a variety of styles and formats for multiple audiences and ensure creative concepts, tactics, and copy tone are on brand and strategically sound.
  • Develop campaign strategy, conceive, and write numerous multi-media campaigns.

Associate Professor - Journalism

IILM University
GURUGRAM
01.2020 - 06.2021
  • Successfully overhauled the undergraduate Journalism program including drafting and developing 16 new academic courses.
  • Compile, administer, and grade examinations.
  • Prepare course materials such as syllabi, homework assignments, and handouts.
  • Thoughtfully prepare content for admissions and marketing purposes, and play a critical role in content creation and management.
  • Helped students develop and demonstrate broad, integrative, and specialized knowledge, essential habits of mind, communicative fluency, and effective problem-solving skills
  • Proctored mid-term and final examinations, assisting students with assignment comprehension and monitoring for indications of cheating
  • Enhanced effectiveness of curriculum and lectures using computer-assisted instruction programs and audio-visual equipment
  • Mentored students and advised them on career paths, degree requirements, and post-graduate education options

Senior Manager - Content

Genpact
GURUGRAM
07.2019 - 12.2019
  • Collaborate across the organization to comprehend business priorities, key positioning messages, and value propositions.
  • Reviewed and copyedited technical and promotional literature for clarity, style, and compliance with voice and tone guidelines.
  • Work cross-functionally to develop a common language and measurement framework for content strategy.
  • Managing process flow of bid documents and communication with stakeholders including Sales/Account teams.
  • Project management for an internal G project (content, plan approach, stakeholder management, editorial, etc.)
  • Researching markets and industries to compare and create content that is innovative and original.

Principal Consultant

PricewaterhouseCoopers
GURUGRAM
02.2015 - 09.2018
  • Written and edited highly specialized and technical industry-specific content across various sectors ranging from Government & Public, Capital Projects Infrastructure, Oil & Gas, Energy, Power & Mining, Aerospace & Defense, Education, and Financial Services.
  • Streamlined a robust quality review process across content support requests anddeliverables.
  • People developer & project management: Optimizing resources and staying on track to meet multiple - and often overlapping - deadlines.
  • Communication lead and campaign runner for PwC's most critical transformation framework.
  • Performed in-depth research into topics to write clear and accurate copy
  • Used Content Management Systems (CMS) to produce and submit work within agreed deadlines

Assistant Manager

Deloitte Shared Services India Private Limited
GURUGRAM
08.2013 - 02.2015
  • Conducted quality assurance on personal and others' work to ensure it meets quality standards, including visual and functional QA and proofreading
  • Worked with various Pursuit Services team members for collecting, harvesting, organizing relevant content, and then categorizing for access
  • Handled the content alters / dashboards to various Pursuit Services stakeholders.
  • Continually iterated content deliverables as needed based on inputs from business teams.
  • Reviewed professional documentation including pursuits, marketing collaterals, reports, and research pieces based on various quality aspects like relevance, grammar, correct information, and crispness of language.
  • Ensured correct use of language based on the style guide provided.
  • Mentored pursuit strategists or writers in report writing, language improvement, and crispness of language.

Assistant Manager

Cybermedia Services (India) Limited
GURUGRAM
05.2012 - 08.2013
  • Accountable for researching, identifying, and conceptualizing communication collateral for various stakeholders such as media newsletters, divisional brochures, online content, etc.
  • Verified factual correctness by conducting in-depth online research or reaching out to first-hand sources.
  • Worked on a tight style checklist to ensure consistency in hyphenation, capitalization, and formatting of references.
  • Proofread and reviewed all print and electronic content for correct.

Education

B.Ed (English) - English Education

Allahabad University
Allahabad

Post-Graduate Diploma - Journalism

Women's Polytechnic
New Delhi

Bachelor of Arts - Journalism

Kamala Nehru College - Delhi University
New Delhi

High School Diploma -

Delhi Public School, RK Puram
New Delhi

Skills

    Professional Skills:

  • Concepting, storytelling, pitching
  • Mentoring
  • Planning and strategy
  • Persuasive approach to creativity
  • Team management
  • Research
  • Familiarity with creative process & techniques
  • Nurturing good working relationship

    • Software Skills:

    Operating System: MS-DOS, Windows 98, 2003, XP, Windows Vista

    Office Package: MS Word, Excel, Power Point, etc

Languages

Hindi
Native language
English
Proficient
C2

Timeline

Senior Lead Copy Writer - Senior Manager

Whitehat Jr, BYJU'S | India
08.2021 - Current

Associate Professor - Journalism

IILM University
01.2020 - 06.2021

Senior Manager - Content

Genpact
07.2019 - 12.2019

Principal Consultant

PricewaterhouseCoopers
02.2015 - 09.2018

Assistant Manager

Deloitte Shared Services India Private Limited
08.2013 - 02.2015

Assistant Manager

Cybermedia Services (India) Limited
05.2012 - 08.2013

B.Ed (English) - English Education

Allahabad University

Post-Graduate Diploma - Journalism

Women's Polytechnic

Bachelor of Arts - Journalism

Kamala Nehru College - Delhi University

High School Diploma -

Delhi Public School, RK Puram

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