Pankaj Bhatlawande

• Spearhead the BI team to deliver actionable insights through Looker, BigQuery, Vertica, Databricks
• Machine Learning, AI, R, and Python, driving strategic decision-making across the organization
• Oversee the design and implementation of advanced analytics solutions and data visualizations
• Collaborate closely with business stakeholders, top management, product, and engineering teams to identify key metrics, optimize processes, and enhance data-driven strategies
• Manage data governance and quality assurance initiatives to ensure accuracy and reliability of analytical outputs
• Lead cross-functional projects and mentor team members to foster a culture of data excellence.

• Capability lead Media Analytics & Technology capability with P&L ownership
• Orchestrate business development and delivery process to acquire and service new clients
• Initiated practices in GA, ADH consulting, CRO and data science solutions for marketing
• New Products Development – Dentsu Intelligence Dashboard, Personagraph (Creative analysis tool)

• Marketing Analytics Solutions in association with Google
• Personalization of website user flow for OTT player which resulted in increased user engagement and signup rate (4x)
• Delivered DataMart solution using Google Cloud Platform to collect data from various products –
• AppsFlyer, Google Ads, DV360, GA to BigQuery to unify user journey
• Special recognition from Head of Google Cloud Platform, India for the efficient project delivery
• Design and implement measurement plans for clients’ websites and apps using Google Analytics and
• Google Tag Manager – clients include BFSI, lead generation, publishers and ecommerce platforms

• Joined Talkoot, an early stage startup in Fintech space developing social platform for traders and investors
• Responsibilities: o Build product features roadmap and actionable plan with development team o Competitive Analysis, keeping track of market trends, Customer feedback o Study user behavior, analyze metrics to improve user experience

• Founded www.tradewellplanned.com - startup in Fintech space developing innovative applications targeting trading community
• Product built - IOTA - Innovative Options Trading Analytics Dashboard

- Research and analysis - Forex and Commodity markets

- Build new offering in the international markets