Pankaj Choudhury

• Developed inaugural incentive performance plan, motivating staff, and achieving EBIDTA & increase in sales.
• Implemented data-driven decision making to monitor KPIs, adjust tactics, and achieve ambitious sales targets.
• Leveraged knowledge of local markets effectively positioning our products against competitors.
• Expanded the regional market share with targeted customer acquisition strategies and strategic partnerships.

• Responsible for overall Profitability of Diagnostic centers across Assam & NE
• Design and execute business strategies by defining contribution from different segments and ensuring AOP targets are achieved.
• Handing the team of Area Business Managers, Center Managers & Sales Executives to generate revenue.
• Keeping a close watch on the competition and benchmarking as and when required. Replicate best practices in the market.
• Planning and executing health camps, CMEs, RTMs, ATL & BTL campaigns.
• Opening up of Collection centers and developing alternate channels for revenue growth.
• Corporate Tie-ups.
• Develop new centers across Assam & NE

GT Operations

• Driving Gross Add, Device Sales (JioPhone & ITEL) and Recharges Revenue for entire North East - Rural Market.
• Appointment of New Distributors, ensuring appropriate investment as per norms/market needs and maintaining distribution hygiene (Stock Availability, FOS & Credit to Retailers)
• Primary, Tertiary & Sellout Drive.
• Tertiary drive in all L3M Outlets as per set norms and Acquiring 2G Customers through JioPhone Sales.
• Driving Retail Expansion in all the Census Villages / Towns.
• Managing a team of Jio Point Managers and Jio Point Leads and driving daily KPI’s & delivering Productivity from each of the markets.
• Sellout drive form ISD /Promoters Channel.
• Conducing Distributors reviews to discuss on AOP achievements, new scheme intimation & strategy to build additional revenue.

Store Operations

• Successfully Launched 74 Own Jio Points Stores in Various DHQ/Sub-Divisions across North East.
• Driving daily Device sales from Own Stores.
• Maintaining store hygiene & other control parameters.
• Driving Digital Products sellout from Own Stores.

• Driving Overall Sales for Reliance Retail Fresh Stores for South Delhi Region.
• Store Wise P&L and managing TOP Line and Bottom line.
• Gross Margin Analysis and driving high margin SKUs to build bottomline.
• Store Wise Planning to high selling SKUs and promotional SKUs for big days and festive sales.
• Measure to control Dump and Shrink.
• Setting AOP targets, Analysis of P&L and OPEX, review store wise P&L, supply chain cost, store OPEX etc., Analyzing operational feasibility and breakeven.
• Evaluating inventory control, liquidation plan for NIA/NIP and non moving SKUs.
• Initiate reward and recognition for the stores for achieving their financial targets.

• Selling of General Insurance Products from NCR Stores.
• Played a pivotal role in launching In-Store OTC TW and Health Insurance Products in NCR.
• Driving Team for daily Nos – Motor Insurance, TW Insurance and Health Insurance Products.
• Managing Customer Complaints, Discrepancy Resolution and TAT management.
• Analyzing Monthly Revenue and Profits, highlighting the leakage areas to top management.

• Managing Agency Operations for the European region and handling the operations keeping in mind the organizational interest and client services.
• Apprised the agency for appointment of surveyors, croossstuffing of the cargo or other remedial measures & adoption of loss prevention measures for special perishable cargos.
• Negotiation with claimants for the settlement of the cargo loss claim or rejection considering the merit of the case. Settlement of the claims keeping in minds the international maritime laws and conventions like Hague Rule, Hague Visby and Hamburg Rules.
• Correspondence with the P&I club if the claim amount is above deductibles and converse with them to arrive at an amicable settlement and then raise debit note for the reimbursement of the amount.
• Negotiation with the slot charterers and port authorities for settlement of 3rd party / subrogation claims and settlement there to.

• Tie-Up with all the General Insurance Companies to get the Business Related to Insurance Surveys.
• Meeting with the Divisional Officers and Regional Officers for all PSU Insurance Companies and getting the organization empanelled.
• Ensure timely billing to the insurance companies and realization of revenue there after.
• Maintaining good relationship with the Claims managers at Insurance Companies for assigning more jobs and timely remittance.