Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Pankaj Dhiman

Pankaj Dhiman

Chandigarh

Summary

Experienced SEO Specialist with proven ability to enhance online visibility and drive web traffic through strategic keyword research and content optimization. Expertise in developing SEO strategies that achieve first-page rankings and improve customer engagement. Successfully collaborated with teams to align SEO efforts with brand messaging across platforms.

Overview

6
6
years of professional experience
1
1
Certification

Work History

SEO Specialist

Tutopiya
10.2023 - 02.2025
  • In Tutopiya, I initially optimized all landing pages with keywords and internal links to enhance engagement.
  • After focusing on Content Optimization and Topic Research, I provided the blog outline to secure rankings.
  • Within two months, I achieved first-page rankings for over 10 main keywords with high search volumes through blog optimization.
  • This success resulted in obtaining valuable organic leads for our business.
  • I am working on more keywords now to get more organic leads.
  • Analyzed website content to ensure proper optimization for target keywords.

Head of SEO

Coggno
San Jose
05.2023 - 01.2024
  • I made an SEO Plan every 3 months and tracked Progress.
  • On-page (Blog Optimization, Topic Ideas, Landing Page Optimization, Category Page Optimization).
  • Fixed Search Central Issues.
  • Product Page Optimization.
  • Handling SEO Team (4 Members).
  • Creating Backlinks (SEO Outreach).
  • Increased Organic Sales.
  • Performed technical audits of websites to identify potential issues affecting ranking positions.
  • Researched and identified new keywords for content creation that improved web traffic.

Search Engine Optimization Analyst

Whydonate: Crowdfunding & Fundraising Platform
12.2022 - 06.2023
  • On-Page Optimization.
  • Blog and Landing Page Optimization.
  • Off Page: Creating Backlinks.

Search Engine Optimization Team Lead

SuccessCDs Education
Panchkula
03.2020 - 12.2022
  • Analyzing website and social media pages and suggesting recommendations for improvements to achieve goals.
  • Conducting keyword research using dedicated software to optimize the content.(SEMRUSH)
  • Generating content ideas and guiding writers to produce SEO-friendly content.
  • Monitoring website traffic, search results, and on-site and off-site SEO.
  • Implementing and administrating search engine programs (XML sitemaps, shopping feeds, webmaster tools, etc.).
  • Creating and promoting marketing content across social media platforms for promotional and educational purposes.
  • Researching and administering social media tools to support ongoing and new social media strategies.
  • Managing project development and results alongside maintaining communications with the team.
  • Managing Google and Instagram ads. - Target Audience - India.
  • Implementing link-building strategies in compliance with SEO needs.
  • Youtube SEO - 2 Million Subscribers.
  • Responsible for Full Website SEO.
  • Single Person Handling Full Website Content Optimization and Updation.
  • Using Rank Math and Yoast SEO.
  • Handling Facebook group - 50k+ Followers.

Search Engine Optimization Consultant

Impero Padel
Stockholm County
01.2020 - 08.2020
  • Website Designing.
  • On-Page and Off-Page Activities.

Search Engine Optimization Executive

Lovely Professional University
Jalandhar
02.2019 - 03.2020
  • Responsible for On-Page and Off-Page activities.
  • Creating backlinks (off-page SEO).
  • Topics and Keyword Research.
  • Blog Optimization.
  • Content Updation.
  • Suggesting New Content Ideas.

Education

B.Tech -

MIT CEM
Hamirpur
08-2018

12th
DAV Dehra Gopipur
03-2014

Skills

  • Keyword research
  • On-page optimization
  • Content optimization
  • Technical SEO
  • Backlink creation
  • SEO auditing
  • SEO strategy development
  • Project management
  • Backlink analysis
  • E-commerce SEO
  • Google search console

Certification

  • SEO Expert with Semrush
  • Navigating on-page and technical SEO: Semrush deep dive
  • Keyword Research with Semrush: A Step by Step Guide

Timeline

SEO Specialist

Tutopiya
10.2023 - 02.2025

Head of SEO

Coggno
05.2023 - 01.2024

Search Engine Optimization Analyst

Whydonate: Crowdfunding & Fundraising Platform
12.2022 - 06.2023

Search Engine Optimization Team Lead

SuccessCDs Education
03.2020 - 12.2022

Search Engine Optimization Consultant

Impero Padel
01.2020 - 08.2020

Search Engine Optimization Executive

Lovely Professional University
02.2019 - 03.2020

B.Tech -

MIT CEM

12th

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