PANKAJ GUPTA

Developed and deployed strategies to improve the capability of dealership manpower in India

Key Achievements:

Established Bajaj Powershift Academy, to train and develop capability of field sales force. Deployed more than 20000 training man days in last two years

Developed and deployed LMS – an end-to-end learning management system for web-based training, certification and maintaining manpower database of more than 6000 employees

Developed mobile enquiry app for capturing customer enquiries in centralized dealer management system

Managed the channel for both urban and rural network in Khandesh region comprising of 8 main dealers and 30 Sub dealers with a turnover of INR 1500 Million

Key Achievement:

Achieved highest ever retails for Bajaj Auto in Khandesh hub for a single month with a retail of 5100 motorcycles in October’19

Achieved highest ever Market Share for Bajaj Auto in Khandesh Hub with 44% Market Share in Oct’19

Successfully held the leadership position in Khandesh hub with a market share of 31% for the period Apr ~ Oct 2019, while the state MS was at 17% and Country was at 18%.

Appointed 1 main dealer, 2 branches and 15 ASDs

Managed the channel for both urban and rural network in South Gujarat region comprising of 8 main dealers and 20 Sub dealers with a turnover of INR 900 Million

Key Achievement

Achieved a growth of 18% while the industry was flat there by gaining 2% MS in FY 16-17

Appointed 2 branches and 5 ASDs

Managed the channel for both urban and rural network in North Gujarat region comprising of 12 main dealers and 70 Sub dealers with a turnover of INR 2400 Million

Key Achievement:

Delivered highest ever market share in Ahmedabad (35%) and Himmatnagar (42%) consistently in FY 12-13

Appointed 2 main dealers, 8 branches and 15 ASDs

Managed the channel for both urban and rural network in Saurashtra region comprising of 14 main dealers and 40 Sub dealers with a turnover of INR 1800 Million

Key Achievement

Achieved the highest ever retail in Saurashtra of 4200 units in Oct 2011

Appointed 6 new Dealers

Responsible to develop the go to market strategy for wellness testing in India

Key Achievement

Developed various consumer promotions to spread awareness on wellness testing and introduced different trial inducing offers

Developed the strategy to brand wellness testing as a gift for loved ones on special days

Empaneled 98.4 Chemists as the diagnostic partner for selling wellness testing services .

Managed the distribution for Castrol range of products through a network of 5 Distributors, 2000 retailers and a team of 20 DSRs. Total turnover managed USD 7 million

Key Achievement

Revamped the territory from wholesale dominance to retail distribution

Led the turnaround in Yamuna Nagar Truck Market with a growth of 50% year on year.

Ensured maximum shelf space for Castrol range of products at the retailers and point of sales.

Responsible for strategizing consumer promotions, new site launch and loyalty programs. Planning and execution of activation calendar for North and West India

Key Achievement

Created demand generation activations that increased the walk ins by more than 100%

Created revenue generation activations that increased revenues by more than 10%

Launched new sites with footfalls of more than 500 in the first month

Managed the channel for both urban and rural network in Agra territory comprising of 9 main dealers and 52 sub dealers with a turnover of USD 9 million.

Key Achievement

Led the breakthrough in Firozabad, turned around the market from 5% market share to 15% YTD 2006.

Appointed 2 new main dealer 21 new sub dealer outlets in a span of 15 months