Pankaj Gupta
Head Retail : Bata (COCO + Franchise + Large Format)
Gurugram
Summary
Retail Leader with 14 Years of Experience spread across Roles, Geographies in India, Exposure of International Market. Passionate about Retail, Technology & Development of Future Ready Teams with Problem Solving Operating Style.
Overview
14
14
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Head : Retail Bata (COCO | Franchise | LFS)
Bata India
Gurugram
11.2021 - Current
- Managing Business of 2650 Cr with Team Strength of 6500+ Employees across 1900 Point of Sales
- Build Retail Strategy for Gaining Market Share through Volume Share & Point of Sale Addition
- Developed New Business Channels & Concepts to Leverage Brand Loyalty & to Strengthen Brand Portfolio to Reach Younger Customer in SEC A
- Work with Various Cross Functional Stakeholders to bring Alive Product Stories
- Reduced Store Portfolio Age to be able to Competitive against New Players & to be able to Give Delightful Customer Experience
- Bring Technological Solution for New Age Retail : AI/ML/AR Based Solutions in VM, Training, Workflow Management, Process Efficiency, Partner Onboarding, Ordering, etc
- Scaling Digital Currency / Gift Voucher Business from 60 Cr to 170 Cr
- Digitisation Customer Journey with RCA of Customer Feedback to 78
Head Emerging Market: India
Bata India
Gurugram
01.2020 - 12.2021
- Heading COCO Business Channel of 1500 Cr with Team Strength of 4000+ Strong Team with 1100 Point of Sales
- Managing Bata Banner for COCO + Franchise Network in Convenience Stores in Metros & Overall Portfolio in Tier 2-5
- Delivered Double Digit Topline Growth y-o-y & Bottomline of 16% CAGR with Reduction of Store Age by 3 Years
- Responsible for Increase in Point of Sales Pan India through COCO & Franchise Model
- Conceptualization & Stabilization of Current Franchise Model by bringing in Productivity Metrics, Policies, Automation of Processes, Partner Happiness Index, etc
- Executed New Organization Structure Design (Integrated Retail) with Sharper Role / Span for Operation Teams.
AVP : South & West
Bata India
Bengaluru
01.2018 - 12.2019
- Responsible for Business Responsibility of 800 Cr Turnover for COCO Operations of South & West Market along with Pan India Franchise Business
- Formulated Strategy for Franchise Business with Setting Up of Team
- Driven Topline Growth from Tier 2-5 with Expansion, Portfolio Rejuvenation
COO : South
Bata India
Bengaluru
10.2015 - 12.2017
- Leading Business of South India (600 Cr) for Family Business Concept
- Achieved Zero Attrition in 2 Years of Attrition in Team with Development of Local Team for DM & RM with Internal Growth of SM & DM
- Achieved South as Best Region (Retail Cup Winner) with Best Market for New Initiatives / GTM
COO : West
Bata India
Mumbai
01.2015 - 09.2015
- Developing Strategy for 3 Year Roadmap for Growth of West Region with Strong Focus on Expansion Model in Mumbai & Revival of Loss Making Stores
- Set Up Processes for 'Pay for Performance' Culture & Developed Winning Team for Winner for Retail Cup
- Holistic Ownership & Accountability of Topline & Bottomline with Cost Line Efficiency with Improvement of Channel Operating Margin by +4%
- Execution of 'Bigger & Better' Strategy in West (National Project Next Year considering Success in West)
Business Manager : Europe
Bata Italy
Padova
09.2014 - 12.2014
- Project Manager for Turnaround Strategy for Revival of Europe Business with Established Strategy of Revival including Closure of France operations
- Partnering with President & Collaborating with HR Director of Europe in Building & Adherence to Revival Strategy for Europe
- Implementation of Synergies between Italy, Czech & Spain
Business Manager : IPIBS
Bata India
Gurugram
01.2014 - 08.2014
- Responsible for Benchmarking & Identification of Best Practices amongst India, Pakistan, Indonesia, Bangladesh & Sri Lanka
- Implemented Top 7 Priorities in Region to help in Growth of SSSG through New Category Addition & ASP
- Worked with Company Managers for Implementation of Strategic Levers & Learning from each other
Retail Manager : South
Bata India
Bengaluru
12.2013 - 04.2014
- Responsible for Business Operations for South Business for Family Concept with Deliverables on Store Expansion, Improvement of Store Portfolio Age with Team of District Managers
- Collaborate with Cross Functional Teams - HR, Finance, Store Design, Marketing, Training, etc for Improving LTL Growth of Stores especially Tier 2-4 Stores
- Implemented 'Smart City' Project which became National Project for Driving Customer Centricity & Growth of Small Towns
Business Assistant : Group Managing Director
Bata India
Gurugram
01.2013 - 10.2013
- Assisted & Supported Managing Director in Formulating Strategies along with Smart Dashboard for Monitoring of Relevant KPIs
- Responsible for Collaborating with Cross Functional Heads for Ideation & Execution of Strategic Drivers
Operations Manager : South Africa
Bata South Africa
Durban
07.2012 - 12.2012
- Responsible for Store Operations for 90 Stores in Retail with Key Task of Opening New Stores & Achieving Breakeven Point for Retail Business by Increasing Store Throughput / SSSG
- Implemented K Scheme Model for Reduced Unionized Staff & Reduction of Store Remuneration by 2%
- Launched New Concept Stores in Malls for Buy In from Mall Fraternity for New Stores
Assistant Retail Manager : West
Bata India
Ahmedabad
01.2012 - 06.2012
- Responsible for Gujarat, MP & Chhattisgarh Business with 3 District Managers
- Region became Number 1Performing Region in First Half of Year with Highest New Store Opening
- Accountable for Development of DMs & working with them for Identifying Growth Opportunities
District Manager
Bata India
Kanpur | Bareilly | Bangalore
05.2010 - 12.2011
- Responsible for Top Line Growth of COCO Stores with Focus of Same Stores Sales Growth
- Responsible for SOP Adherence basis Operating Guidelines with Regular Visit to All Stores
- To initiate measures for optimization of resources to control on expenses in all business areas with particular focus on personnel cost and productivity.
- Visit competitors' store and keep tab on events occurring in market place so as to devise appropriate strategy to excel in competition.
Marketing Manager : Rx Pharmacy
Alankit Lifecare
New Delhi
04.2009 - 05.2010
- Start Up of Medical Retail Store Chain with Primary Responsibility of Opening Up of 12 Retail Stores, Set Up of Distribution Centre's, Tie up with CGHS
- Development of Franchise Business Model for Scale Up in New Markets outside NCR
- Conceptualised Brand Name, Vendor Base for Supply of Medicines
Education
MBA - Marketing & Finance
IMT
Ghaziabad, India 06.2007 - 2009.04
B Tech - Electronics & Communications
MMEC
Ambala, Haryana 04.2003 - 2007.05
XII -
St. Michael's
Delhi 04.2005 - 03.2007
Skills
Strategy Building
Accomplishments
Nominated for Top 20 Leaders for Global Program 'Leaders of Tomorrow'
Youngest Person to be inducted in Executive Committee
Timeline
Head : Retail Bata (COCO | Franchise | LFS)
Bata India
11.2021 - Current
Head Emerging Market: India
Bata India
01.2020 - 12.2021
AVP : South & West
Bata India
01.2018 - 12.2019
COO : South
Bata India
10.2015 - 12.2017
COO : West
Bata India
01.2015 - 09.2015
Business Manager : Europe
Bata Italy
09.2014 - 12.2014
Business Manager : IPIBS
Bata India
01.2014 - 08.2014
Retail Manager : South
Bata India
12.2013 - 04.2014
Business Assistant : Group Managing Director
Bata India
01.2013 - 10.2013
Operations Manager : South Africa
Bata South Africa
07.2012 - 12.2012
Assistant Retail Manager : West
Bata India
01.2012 - 06.2012
District Manager
Bata India
05.2010 - 12.2011
Marketing Manager : Rx Pharmacy
Alankit Lifecare
04.2009 - 05.2010
MBA - Marketing & Finance
IMT
06.2007 - 2009.04
XII -
St. Michael's
04.2005 - 03.2007
B Tech - Electronics & Communications
MMEC
04.2003 - 2007.05
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