pankaj gupta

• Responsible for B2C vertical Channel Sales. Looking after MBO, EBO, FOCO Outlet Categorisation.
• Focus on Network Expansion, WOD, DOD, Numeric Distrubtion, RSI.
• Team Management- Direct Team reporting. Setting up daily Status update call & reviewing KPI parameters.
• Distributor handling & Depot Management to successfully drive primary & secondary sales.
• Continuous monitoring of demand forecasting of stock to avoid stock out. Plan IDT for catering stock loss for upcountry depots from City depots.
• Rigorous OS/OD Collection followup protocol defined to ensure smooth business flow.
• Design Scheme to Up-sell & Cross sell,thus driving premiumization.
• Provided technical advice and support on product features and benefits to customers.
• Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
• Established relationships with key accounts in the region.
• Monitored competitor activities and analyzed pricing trends in the region.
• Collaborated with product development team to create new products tailored to local markets.

Handled General trade, Modern Trade & Key Accounts.

Focused on primary, secondary & tertiary sales. Distributor & Dealer Management.

Leading and instructing the team for the designated zone and timely sharing of feedback s to improvise in the identified area & KPI parameters.

Facilitated training sessions for sales staff & promoters by enhancing their product knowledge and sales techniques.

BTL Management- Designed schemes for budget optimization & profitability.

Ensure timely settlement of claims at the designated time period.

Conducted competitor analysis to identify market opportunities and challenges, adapting strategies accordingly.

Depot Stock Management.

Active participation in daily status calls with the team and different senior verticals.

New product development and focused brand marketing initiatives for brand awareness.

• Coached team members on best practices for achieving success in their roles.
• Ensured compliance with company policies related to safety, security, and privacy regulations.
• Owned CRM platform and built and standardized business reporting for strategic analysis and internal business review.

• Handling Channel Sales & OEM for West Bengal, Jharkhand, Odisha, Bihar.
• Periodically demand forecasting of stocks.
• Handled Primary Sale through C&F agent. Secondary Sales through dealer management.
• Sales Development - Influencers meet/New Product Launch/Consumer Promotion/Live Product Demonstration.
• Marketing campaign activity in collaboration with Marketing team.
• Achieving Sales target & Collections.
• Competitor Analysis & Geographical mapping
• Dealers Claim Settlement & Grievances resolution on Top Priority.

• Developed relationships with key decision makers within target accounts.
• Performed regular market research surveys among consumers and customers in order to identify new opportunities for growth.
• Delivered presentations at trade shows and conferences to promote products and services in the territory.
• Created and implemented sales plans to achieve goals and objectives within assigned territory.
• Conducted training sessions for new team members on sales processes and techniques.
• Generated reports outlining performance metrics such as revenue growth, market share gains, customer acquisition rates and cost savings initiatives.
• Influencer Training. In-shop discussions, trainings, and meetings with dealer contractors, architects, and masons.

• Responsible for generating business and handling Modern trade outlets & CPC (Central Police Canteen) in entire Patna & Suburb region.
• Competitor Analysis
• Ensuring SSPL to restrict undercut in market
• Handled Distributor & DSR.
• Implemented promotional campaigns to boost sales volume.
• Provided exceptional customer service throughout the entire sales process.
• Developed strategies to increase sales and market share.