Pankaj Kapoor
Mumbai
Summary
Transformational Chief Marketing Officer with a proven track record of developing and executing innovative, data-driven marketing strategies that drive business growth, brand amplification, and customer loyalty. Leveraging expertise in data analysis, market research, brand management, and team leadership to spark meaningful connections and fuel revenue growth
Overview
20
20
years of professional experience
Work History
Chief Marketing Officer
reliancesmartmoney.com
Mumbai
06.2012 - 06.2023
- Pioneered data-driven marketing, establishing a Data/Analytics CoE that drove a 25% increase in brand recognition and a 25% increase in customer loyalty
- Spearheaded digital growth strategy, which drove 20X online growth, 70% digital revenue, and 56% acquisition cost reduction through data-driven insights.
- Transformed user experience, achieving a digital-first milestone with 95% digital transactions, 80% digital revenue, and 100% digital customer acquisition.
- Architected and operationalized a cutting-edge marketing technology stack, driving a 40% increase in marketing efficiency by simplifying workflows, amplifying automation, and unlocking data-driven decision-making
- Launched a revolutionary trading platform, introducing AI-powered trading tools, real-time market analytics, and personalized investor experiences, resulting in 30% increase in trading volume, and 25% rise in customer engagement
- Transformed customer experience through strategic initiatives, resulting in over 25% increase in customer satisfaction (CSAT) scores, and 15% increase in customer retention rates
- Developed and executed a brand architecture strategy, consolidating 12 sub-brands under a unified master brand, resulting in 30% cost savings and 25% increase in brand clarity
- Spearheaded a brand refresh, resulting in a 40% increase in brand recognition and a 25% increase in website traffic
- Fostered strategic relationships with key stakeholders, building high-performing teams and driving cultural transformation
- Managed budgeting for maximizing profitability & revenue through Data/Analytics CoE
- Led the design & implementation of marketing communication strategies along with corporate communication
- Built an environment that motivates high performance personnel while maintaining one-team spirit
Head – Solutions & Branded Content - Sales
Reliance Broadcast Network
New-Delhi
01.2012 - 05.2012
- Developed high-ticket IPs that generated higher wallet share from brands and maximized platform profitability.
- Built the brand content framework and team from scratch across TV and Radio to leverage network strength.
- Provided over Rs. 100Mn. In revenues through branded content from key and new relationships.
- Showcased co-ownership on delivery of Annual Operating Plans (sales top-line, market-share growth, new product pipeline, and marketing strategy implementation)
- Identified new sales opportunities and developed relationships with key clients and industry partners.
Senior Brand Manager
Religare
New-Delhi
05.2010 - 09.2011
- Directed the re-launch for Religare corporate brand and its businesses by delivering key brand metrics with 4X improved brand consideration and 1.7X business growth
- Created agency’s ecosystem for multi-media campaign planning & optimized media spends from scratch
- Led the launch of digital assets including websites for corporate brand & subsidiaries
Brand Manager
Reliance Money
Mumbai
07.2006 - 04.2010
- Worked on the entire brand architecture definition & multi-media launch for Reliance Money in ‘07
- Consistently maintained the Brand’s Share of Voice amongst top 3 in the category from ’07 till ’09
- Acquired over 6 lac customers as part of brand’s acquisition strategy (Jun’06 – Apr’10)
- Led key product launches for broking/advisory businesses & international markets
Executive
Max Life Insurance
Gurugram
05.2005 - 06.2006
- Facilitated the growth of Max Life’s bancassurance network from green-field to 8 bank tie-ups by effective brand placement & penetration
- Managed co-branded marketing programs & national campaign roll-outs
Officer
HDFC Life Insurance
New-Delhi
02.2003 - 04.2005
- Marketing Plans Execution, Campaign Management & Execution, Event & BTL Marketing Initiatives
Education
Management Development Program - Business Management
Indian Institute of Management
Ahmedabad04-2014
Post Graduate Diploma in Management -
SIEC
Pune09-2005
Skills
- Marketing Leadership
- Analytical Thinking
- Integrated Marketing
- Customer Experience Management
- Marketing Automation
- Digital Growth
Awards & Recognitions
- Winner of the prestigious Good Design Australia Award (2018) for 'Best Financial Services Website on UI/UX & Service Design', recognizing exceptional user experience and design excellence
- Consecutive winner of 'Best BFSI Brand' by The Economic Times (2017 & 2018) for pioneering service innovation and digital transformation, showcasing consistent excellence in driving industry-leading change
- Recipient of the Idea Express Award (2016) for pioneering product marketing standards and leading high-performing cross-functional teams to drive sales growth and excellence
- Awarded ‘Best Customer Experience Management of the year 2014’ at Asia Customer Festival for conceptualizing & executing superior Customer Experience strategy translating into tangible competitive advantage, revenue and customer engagement in the market place
- Recognized as CMO of the Year in 2013 by the prestigious CMO Council Asia, honoring exceptional leadership and innovative marketing strategies that drove business growth and excellence
Timeline
Chief Marketing Officer
reliancesmartmoney.com
06.2012 - 06.2023
Head – Solutions & Branded Content - Sales
Reliance Broadcast Network
01.2012 - 05.2012
Senior Brand Manager
Religare
05.2010 - 09.2011
Brand Manager
Reliance Money
07.2006 - 04.2010
Executive
Max Life Insurance
05.2005 - 06.2006
Officer
HDFC Life Insurance
02.2003 - 04.2005
Management Development Program - Business Management
Indian Institute of Management
Post Graduate Diploma in Management -
SIEC
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