Pankaj Mitra
Summary
Highly analytical and results-oriented Analytics Manager with 10+ years of experience driving organizational growth through data-driven strategies, process optimization, and automation at scale. Proven ability to translate raw data into actionable insights, identify and close quality gaps, and implement robust governance frameworks, consistently achieving strategic milestones. Expertise in predictive modeling, master data principles, and business engagement, optimizing operational efficiencies and delivering data-driven solutions across finance and technology industries.
Overview
13
13
years of professional experience
Work History
Associate Director, Analytics
GroupM
07.2024 - Current
- Implemented data governance frameworks, significantly improving data reliability
- Collaborated with global teams to resolve data quality gaps and align on best practices
- Developed insightful reports and dashboards using Tableau, Python, and advanced Excel to drive data-driven decisions
- Automated data processes, significantly reducing manual effort and freeing up resources
- Leveraged technical expertise in pre-sales, contributing to substantial new business revenue
Analytics Manager
DBS Bank
04.2020 - 04.2024
- Introduced advanced data retrieval and analysis methods, enhancing decision-making and operational efficiency by simplifying access to critical insights from data using LLMs, thus driving better business outcomes
- Mentored and empowered a team of 4-5 data scientists, fostering a culture of innovation and driving business insights through analytics exploration
- Developed Treasury & Markets BERT (TMBERT) for advanced email classification, driving experimentation at scale
- Transformed insights into real-time Tableau visualizations, empowering agile decision-making and cultivating a culture of experimentation to drive business growth
- Led stakeholder collaboration to develop aligned analytical solutions, encouraging comprehensive exploration and cooperation
- Spearheaded vendor projects, consistently delivering successful outcomes within designated timelines
- Crafted a strategic data science roadmap aligning with organizational goals, enabling extensive exploration at scale
Machine Learning Marketing Specialist
Google
08.2019 - 03.2020
- Implemented A/B testing for email campaigns to optimize open and click-through rates across diverse customer segments
- Led a cross-functional team to deploy a machine learning-powered customer journey optimization solution, resulting in significant improvements in customer retention through extensive experimentation
- Unearthed actionable insights from Google Analytics data using BigQuery
- Leveraged DV 360 to optimize media buying strategies and enhance campaign performance
- Collaborated with Media Mix Modeling partners and assessed the effectiveness of various attribution models, such as Shapley Value and Time Decay, to optimize marketing strategies
- Conducted a brand lift study to gauge the impact of a new product launch campaign of Google Pixel, measuring changes in brand perception and purchase intent
Senior Credit Risk Data Scientist
Mizuho Bank
07.2018 - 08.2019
- Managed AI vendor relationships to deliver innovative banking solutions
- Designed and implemented HR-focused machine learning models to enhance talent management strategies
- Pioneered the development of a data-centric analytics team, automating processes and enhancing infrastructure for extensive experimentation
- Developed a Python DASH NLP web app to boost legal team productivity and efficiency
- Overhauled data quality and governance practices, laying the foundation for data-driven decision-making and business growth
- Developed and delivered impactful data science workshops to enhance participants' data literacy and problem-solving skills, promoting exploration at scale
Data Science Intern
NTUC Income
07.2017 - 05.2018
- Developed targeted Tableau dashboards for various stakeholders, aligning with business needs
- Utilized Google Analytics to reveal actionable insights and craft data-driven dashboards informing strategic decision-making
- Conducted attribution analysis to pinpoint the most effective marketing channels
- Implemented ML techniques for lead qualification, significantly improving targeting accuracy and ROI
- Employed time series regression to predict daily premiums accurately, enhancing target estimation by 20%
- Experimented at scale with various methodologies to drive innovation and efficiency
Assistant Analytics Manager
Federal Bank
08.2014 - 11.2016
- Successfully integrated Tableau for sales forecasting, driving targeted revenue achievements
- Spearheaded development of a sophisticated propensity model, optimizing customer acquisition strategies and maximizing lifetime value, driving experimentation at scale
- Ensured adherence to standards, policies, and regulatory guidelines for a safe working environment
- Nurtured a high-performing team through targeted training, ensuring operational efficiency and consistent goal attainment, fostering exploration at scale
Business Intelligence Analyst
Mu-Sigma
06.2012 - 07.2013
- Leveraged RFM analysis and clustering to target customers, visualizing insights in QlikView
- Collaborated with Bing Ads to define ad criteria and detect fraud, ensuring precision
- Enhanced user experience by optimizing Bing landing pages with LSTM models
- Employed random forest to identify loyal customers and forecast product adoption
- Implemented Match Market tests to validate experimental findings by comparing diverse marketing strategies in controlled environments
Education
Master of Business Administration -
Quantic School of Business And Technology
09.2021
Master of Technology - Enterprise Business Analytics
National University of Singapore
07.2018
Post Graduate Diploma - Banking And Finance
Manipal University
08.2014
Bachelor of Technology - Mechanical Production Engineering
Sree Chitra Thirunal College of Engineering
03.2012
Skills
- Stakeholder Management
- Leadership and Teamwork
- Data Governance
- Risk Management
- Data Analysis
- Data Visualization
- Strategic Planning
- Project Management
Timeline
Associate Director, Analytics
GroupM
07.2024 - Current
Analytics Manager
DBS Bank
04.2020 - 04.2024
Machine Learning Marketing Specialist
Google
08.2019 - 03.2020
Senior Credit Risk Data Scientist
Mizuho Bank
07.2018 - 08.2019
Data Science Intern
NTUC Income
07.2017 - 05.2018
Assistant Analytics Manager
Federal Bank
08.2014 - 11.2016
Business Intelligence Analyst
Mu-Sigma
06.2012 - 07.2013
Master of Technology - Enterprise Business Analytics
National University of Singapore
Post Graduate Diploma - Banking And Finance
Manipal University
Bachelor of Technology - Mechanical Production Engineering
Sree Chitra Thirunal College of Engineering
Master of Business Administration -
Quantic School of Business And Technology
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