PANKAJ PATIL
Senior Marketing Technologist
Pune,MH
Summary
Senior Marketing Associate managing HubSpot CRM environments for membership, event, and lifecycle programs. Designs 11–20 workflows for 1–3 event programs, custom objects, and lead scoring to automate onboarding, registrations, and campaign follow-up. Builds 7–12 dashboards and reports that give marketing and sales teams clear performance visibility.
Overview
3
3
Languages
6
6
Certifications
9
9
years of professional experience
5
5
years of post-secondary education
Work History
Senior Marketing Associate
Comsense Technologies
Pune
11.2022 - Current
- Administered and optimized HubSpot CRM environments to enhance marketing and sales operations.
- Implemented lead scoring, segmentation, and lifecycle automation.
- Built HubSpot membership access framework with custom properties and automated approval workflows to streamline member onboarding.
- Built 12+ dashboards and reports for campaign, membership, and event performance.
- Configured HubSpot chat flows for lead qualification and visitor engagement.
- Built HubSpot Membership access framework using custom properties, private content, and automated approval workflows.
- Designed Custom Objects for Events and Event Sessions to support registrations, reporting, and attendance management.
- Supported integrations with Microsoft Outlook, Microsoft Calendar, Zoom Info, and enterprise CRM platforms.
Business Development Executive
DataDynamics
Pune
01.2022 - 10.2022
- Executed HubSpot email campaigns, landing pages, and lead nurturing programs to enhance customer engagement.
- Supported Microsoft Azure migration marketing campaigns through webinars, newsletters, and white papers to drive audience awareness.
- Collaborated with sales and marketing teams to optimize lead generation and campaign execution.
Demand Generation Specialist
Servient
Pune
11.2018 - 12.2021
- Executed ABM and demand generation campaigns in HubSpot to drive engagement and conversions.
- Developed email campaigns, follow-up automation, and campaign reporting to enhance lead nurturing.
- Collaborated with marketing and sales teams to refine lead quality and align messaging.
Business Development Executive
Talkd
Pune
02.2018 - 08.2018
- Conducted prospect research and built targeted contact databases to enhance outbound campaign effectiveness.
- Developed strategic partnerships to enhance market reach and drive revenue growth.
- Conducted market research to identify new business opportunities and emerging trends.
- Led cross-functional teams in executing high-impact sales initiatives and client presentations.
Education
MBA - Marketing
07.2013 - 08.2015
BBA - Business Management
06.2009 - 10.2012
Skills
HubSpot Marketing Hub, Sales Hub & Operations Hub
Workflow Automation
Custom Objects (Events & Event Sessions)
Lead Scoring & Lifecycle Automation
Microsoft Outlook & Calendar Integration
Field mapping
CRM Administration & Optimization
Reporting & Dashboards
Certification
HubSpot Marketing Hub Certification
Timeline
Senior Marketing Associate - Comsense Technologies
11.2022 - Current
Business Development Executive - DataDynamics
01.2022 - 10.2022
Demand Generation Specialist - Servient
11.2018 - 12.2021
Business Development Executive - Talkd
02.2018 - 08.2018
Sinhgad Business School - MBA, Marketing
07.2013 - 08.2015
Institute of Management & Research - BBA, Business Management
06.2009 - 10.2012