Pankaj Prakash
BANGALORE
Summary
Accomplished SEO and Digital Lead with over 13 years of experience in implementing effective organic search strategies that drive results. Proven track record in leading and mentoring teams, integrating SEO best practices, and enhancing website content to improve visibility and user experience. Expertise includes managing vendor relationships, advocating for essential resources, and staying ahead of industry trends. Specialization in local SEO optimization, conducting technical audits, and performing in-depth keyword research to develop and execute ROI-driven strategies that amplify brand presence and significantly boost organic traffic.
Overview
13
13
years of professional experience
1
1
Certification
Work History
SEO Head
Stable Money
10.2024 - Current
- Driving business-led SEO and product growth strategy for India’s leading fintech platform in bonds and fixed deposits.
- Focused on scalable organic acquisition, ensuring SEO directly supports product adoption, revenue growth, and funnel conversions.
- Leading App Store Optimization (ASO) strategy to maximize app visibility, installs, and retention on Google Play and iOS App Store.
- Partnering with product, engineering, and marketing teams to build SEO-first product features and high-conversion landing pages.
- Owning organic user growth metrics across website and app, using GA4, GSC, Mixpanel, and custom dashboards to track performance.
- Built and scaled the SEO & growth team, aligning execution with business KPIs (CAC, LTV, retention, revenue impact).
- Implemented growth experiments (A/B tests, CRO) to increase lead-to-deposit conversions and optimize funnel drop-offs.
- Spearheaded technical SEO & ASO improvements (schema, site architecture, app indexing, core web vitals).
- Strengthened organic PR, partnerships, and authority signals to boost trust and brand visibility.
SEO Head
Medfin India
02.2023 - 10.2024
- - Managed SEO campaigns along with other digital marketing campaigns including marketing automation, browser notifications, and SMS campaigns.
- - Led the integration of SEO best practices across various marketing channels, ensuring a cohesive digital strategy.
- - Developed and executed marketing automation strategies to streamline campaigns and enhance customer engagement.
- - Collaborated cross-functionally to optimize browser notification strategies and other automated campaign elements.
- - Provided strategic oversight and guidance to ensure the success of multi-channel marketing efforts.
Sr. SEO manager
HomeLane
12.2021 - 02.2023
- - SEO Strategy Development: Develop and execute a comprehensive SEO strategy aligned with HomeLane's business goals, focusing on driving organic traffic and increasing conversions.
- - Keyword Research: Conduct in-depth keyword research to identify relevant and high-intent keywords related to home interior design, furniture, and related topics.
- - On-Page Optimization: Lead efforts to optimize website content, meta tags, URLs, and internal linking structure to improve search engine visibility and enhance user experience.
- - Off-Page Optimization: Implement effective link-building strategies to acquire high-quality backlinks from authoritative websites in the home improvement and interior design niche.
- - Technical SEO: Oversee technical audits of the HomeLane website to identify and resolve issues affecting crawlability, indexing, site speed, and mobile-friendliness.
- - Content Strategy: Collaborate with content creators and designers to develop SEO-friendly content such as blog posts, articles, guides, and visuals that resonate with HomeLane's target audience and address their needs and pain points.
- - Local SEO: Implement strategies to optimize HomeLane's presence in local search results, including managing Google My Business listings, local citations, and geo-targeted keywords.
SEO Lead
PolicyBazaar - Mylonacare
06.2018 - 08.2021
- - Plan, develop and implement our SEO strategy for MylonaCare Website
- - Work towards organic search optimization and ROI maximization
- - Regularly perform thorough keywords research
- Identify key SEO KPIs
- - Monitor redirects, click rate, bounce rate, and other KPIs
- - Prepare and present reports regularly
- - Identify problems and deficiency and implement solutions in a timely manner
Search Marketing Manager
BAJAJ FINSERVE
02.2017 - 06.2018
- Managed end-to-end digital marketing campaigns including SEO, SEM, and paid media.
- Handled Google Ads campaigns (Search, Display, Remarketing) to drive leads and improve ROI.
- Led remarketing campaigns across Facebook/Meta to boost conversion and retention.
- Planned and executed Email and SMS marketing campaigns, ensuring high deliverability and engagement.
- Optimized landing pages and ad copies to improve CTR and conversion rates.
- Monitored campaign performance (traffic, conversions, CPC, ROI) and implemented data-driven improvements.
- Collaborated with cross-functional teams (web, product, marketing) to align paid and organic strategies.
- Mentored and managed SEO/PPC specialists, ensuring delivery of performance KPIs.
SEO and Content Team Lead
BankBazaar
02.2014 - 12.2016
- - Optimized local search presence by claiming relevant business listings on platforms such as Google My Business, Yelp, and Bing Places.
- - Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic. Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- - Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness. A-B tested ad campaigns to optimize performance and drive improved ROI.
SEO Executive
Search Value
12.2012 - 02.2014
- - Building Quality Backlinks: Developing and executing strategies to enhance website authority and improve search engine rankings through high-quality backlinks.
- - Outreach and Link-Building: Conducting targeted outreach to secure valuable and relevant links from reputable external sites.
- - Social Media and Online Presence Management: Overseeing and optimizing social media profiles to increase brand visibility and engage with the audience effectively.
- - Content Promotion Collaboration: Partnering with content creators to ensure the distribution of valuable and shareable content across various platforms.
- - Influencer and Partner Engagement: Identifying and collaborating with influencers and strategic partners to enhance brand presence and acquire quality backlinks.
- - Performance Analysis and Reporting: Tracking and analyzing digital marketing efforts using tools and metrics to evaluate the effectiveness of backlinking and promotional campaigns.
Education
B.Tech/B.E. -
Ch Charan Singh University (CCSU)
01.2011
Skills
- Digital Marketing
- Social Media Marketing
- On-Page Optimization
- SEO Manager
- Team Management
- Production Management
- Conversion Optimization
- PPC
- SMS
- Email Marketing
- Marketing Automation
- Campaign Management
- Technical SEO
- Website Management
- App Store Optimization
- Mixpanel
Certification
Google analytics
LANGUAGES
Hindi
English
Hobbies and Interests
new destinations, enjoying Hindi cinema, engaging in community service
Timeline
SEO Head
Stable Money
10.2024 - Current
SEO Head
Medfin India
02.2023 - 10.2024
Sr. SEO manager
HomeLane
12.2021 - 02.2023
SEO Lead
PolicyBazaar - Mylonacare
06.2018 - 08.2021
Search Marketing Manager
BAJAJ FINSERVE
02.2017 - 06.2018
SEO and Content Team Lead
BankBazaar
02.2014 - 12.2016
SEO Executive
Search Value
12.2012 - 02.2014
B.Tech/B.E. -
Ch Charan Singh University (CCSU)