Accomplished SEO and Digital Lead with over 13 years of experience in implementing effective organic search strategies that drive results. Proven track record in leading and mentoring teams, integrating SEO best practices, and enhancing website content to improve visibility and user experience. Expertise includes managing vendor relationships, advocating for essential resources, and staying ahead of industry trends. Specialization in local SEO optimization, conducting technical audits, and performing in-depth keyword research to develop and execute ROI-driven strategies that amplify brand presence and significantly boost organic traffic.