Pankaj Prakash

• Lead a team of SEO specialists, providing guidance, training, and support to achieve departmental goals.
• Collaborate cross-functionally with marketing, content, and development teams to integrate SEO best practices into all aspects of the digital strategy.
• Stay abreast of emerging SEO trends, tools, and best practices, and share knowledge with the team to foster continuous learning and improvement.
• Manage relationships with external vendors, agencies, and partners to support SEO initiatives as needed.
• Drive continuous improvement in SEO performance through testing, experimentation, and optimization of strategies and tactics.
• Ensure compliance with SEO best practices and guidelines set forth by search engines to maintain ethical and sustainable SEO practices.
• Develop and maintain documentation of SEO processes, guidelines, and best practices for internal reference and training purposes.
• Act as a subject matter expert on SEO-related topics, providing guidance and insights to internal stakeholders and clients as needed.
• Monitor industry news and updates to identify emerging trends and opportunities for innovation in SEO strategies and tactics.
• Represent the SEO team in meetings, presentations, and discussions with senior management to advocate for resources and support for SEO initiatives.

SEO Strategy Development: Develop and execute a comprehensive SEO strategy aligned with HomeLane's business goals, focusing on driving organic traffic and increasing conversions.

Keyword Research: Conduct in-depth keyword research to identify relevant and high-intent keywords related to home interior design, furniture, and related topics.

On-Page Optimization: Lead efforts to optimize website content, meta tags, URLs, and internal linking structure to improve search engine visibility and enhance user experience.

Off-Page Optimization: Implement effective link-building strategies to acquire high-quality backlinks from authoritative websites in the home improvement and interior design niche.

Technical SEO: Oversee technical audits of the HomeLane website to identify and resolve issues affecting crawlability, indexing, site speed, and mobile-friendliness.

Content Strategy: Collaborate with content creators and designers to develop SEO-friendly content such as blog posts, articles, guides, and visuals that resonate with HomeLane's target audience and address their needs and pain points.

Local SEO: Implement strategies to optimize HomeLane's presence in local search results, including managing Google My Business listings, local citations, and geo-targeted keywords.

• Plan, develop and implement our SEO strategy for MyloanCare Website
• Work towards organic search optimization and ROI maximization
• Regularly perform thorough keywords research
• Identify key SEO KPIs
• Monitor redirects, click rate, bounce rate, and other KPIs
• Prepare and present reports regularly
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements in process and productivity optimization
• Collaborate with web developers and marketing team
• Stay up to date with the latest SEO and digital marketing latest trends and best practices
• Manage team of SEO Specialists
• Review technical SEO issues and recommend fixes
• Optimize website content, landing pages and paid search copy
• Collect data and report on traffic, rankings and other SEO aspects
• Keep abreast of SEO and integrated marketing trends

• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Developed strong relationships with industry influencers through proactive outreach and networking.
• Conducted competitor analysis to identify potential areas for growth and outperformance.
• Improved user experience through comprehensive site audits and meticulous attention to detail.

• Enhancing brand visibility for the Fixed Deposit product.
• Overseeing SMS and SEM activities dedicated to promoting Fixed Deposits, including managing Google AdWords campaigns covering search, display, and the Google Display Network (GDN).
• Managing Facebook and automated campaigns tailored specifically for promoting Fixed Deposit offerings.
• Implementing retargeting strategies across various digital platforms to promote Fixed Deposits and engaging in media buying.
• Taking charge of Email and SMS marketing initiatives aimed at promoting Fixed Deposit products.
• Overseeing all SEO activities focused on promoting Fixed Deposit products, encompassing both on-page and off-page optimization.
• Leading the company's SMS campaigns dedicated to promoting Fixed Deposits.
• Optimizing email marketing campaigns for promoting Fixed Deposit products through the integration of feedback mechanisms, crucial for Bajaj Finance's success in this area.

• Optimized local search presence by claiming relevant business listings on platforms such as Google My Business, Yelp, and Bing Places.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.

• Building high-quality backlinks to improve website authority and ranking in search engines.

● Conducting outreach and link-building efforts to secure relevant and reputable links from external websites.
● Monitoring and managing social media and online presence to enhance brand visibility and reputation.
● Collaborating with content creators to ensure the promotion of valuable and shareable content on external platforms.
● Identifying and engaging with influencers and partners for link acquisition and brand mentions.
● Analyzing and reporting on off-page SEO performance using tools and metrics to track the impact of backlinking and
promotional efforts.