Pankaj Sardana
Mohali
Summary
Dynamic Digital Marketing Team Lead with expertise in managing high-performing teams to deliver exceptional SEO and content strategies. Ensures on-time project delivery and fosters a positive work environment through effective conflict resolution and performance monitoring. Drives client satisfaction by analysing requirements and coordinating cross-functional teams to address challenges.
Overview
9
9
years of professional experience
Work History
Digital Marketing Team Lead
Indi IT Solutions
Mohali
07.2022 - Current
- Handling 17 Person SEO + Content writers team.
- Client handling and requirement analysis (Upwork + Fiverr)
- On-time project delivery and deadline management
- Upwork Tracker management
- Pre and post client hiring
- Managed conflict resolution within the team, promoting a positive and productive work environment.
- Monitored team performance, identifying areas for improvement and implementing corrective actions.
- Facilitated regular team meetings to discuss progress, obstacles, and brainstorm solutions.
- Client issue resolution and support
- Website issue analysis and coordination
- Team management and task assignment
- Project coordination with sales and technical teams
- Led staff meetings to delegate tasks, assign workloads and communicate changing priorities.
SEO Expert
LookupTwice (Personal Website)
Mohali
01.2019 - Current
SEO Assistant Team Lead
Suffescom Solutions
Mohali
08.2021 - 07.2022
- Handling 23 executive team including content writer
- All the clients on upwork + Shopify Partners
- Clients communication all type (Calls + Chat)
- Project Management (Performance + retaining)
- Upwork Tracker Management
- New Lead hiring process
- Handling Sales team to get new lead (Audits)
- All types of errors, issue for the team and clients
- Project Coordinator
- Handling SMO, Youtube, App, and Mail chimp marketing
- Planned employee workloads and delegated tasks strategically to meet seasonal fluctuations in demand.
SEO Expert
RV Technologies
Mohali
01.2019 - 08.2021
- Handled all the content, link building, design, intent, On-page, off-page, content management, Google Adsense, Social Media channels, all clients replies Management.
Co-Founder
Reviews XP
Sirsa, Haryana
02.2017 - 01.2019
- Handled all the content, link building, design, intent, On-page, off-page, content management, Google Adsense, Social Media channels, Giveaways, and affiliate marketing Management.
- Recruited, trained and coached staff to meet capacity requirements and expansion goals.
- Managed financial operations, including budgeting, forecasting, and investment strategies, to optimize resources and profitability.
Education
B. Tech -
Deen Bandhu Chottu Ram Science & Technology University
Burlington, VT10.2016
Skills
- On-Page SEO
- Off-page SEO
- Technical SEO
- AEO SEO
- GEO SEO
- OMNI SEO
- Global SEO
- Local SEO
- E-commerce SEO
- MailChimp Marketing
- App Store Optimisation
- Social Media Optimization
- Pinterest Marketing
- Affiliate Marketing
- YouTube SEO
- Google Analytics
- Search Console
- Ahrefs
- SEMrush
- SE Ranking
- Amazon Marketing
- Google Ads
- Meta Ads
- GTM
- Meta Pixel
- Lead Generation
- Website Migration
- Server issue
- Coding (Required in SEO)
- Client relationship management
- Project management
- Conflict resolution
- Performance monitoring
- SEO strategy development
- Content optimization
- Data analysis
- Digital marketing management
- Requirement analysis
- Landing Page Designing
- Cross-team coordination
- Deadline management
- Leadership skills
- Client support
- Team building coordination
- Leadership proficiency
- Issue resolution
- Leadership & influence
- Operational planning
- Website Designing
Accomplishments
Increased the Upwork + Shopify clients working hours tracker limit from 600 hours per week to 1000 hours per week
- Increased number of ongoing clients converting one time client to the ongoing.
Websites, Portfolios and Profiles
https://www.linkedin.com/in/prem-sardana
Languages
Hindi
Proficient
C2
English
Proficient
C2
Timeline
Digital Marketing Team Lead
Indi IT Solutions
07.2022 - Current
SEO Assistant Team Lead
Suffescom Solutions
08.2021 - 07.2022
SEO Expert
LookupTwice (Personal Website)
01.2019 - Current
SEO Expert
RV Technologies
01.2019 - 08.2021
Co-Founder
Reviews XP
02.2017 - 01.2019
B. Tech -
Deen Bandhu Chottu Ram Science & Technology University