Pankaj Senger
Noida
Summary
Half Rick Rubin, half Robin Williams—I craft campaigns that don’t just sell but stick. With over 4 years of experience in shaping strategies, scripting viral ads, and breathing life into brands, I thrive on turning big ideas into bold realities.
Overview
5
5
years of professional experience
Work History
Content Head
Anagram Media Labs
11.2023 - Current
- Developed India’s first comprehensive campaign for inDrive featuring Vikrant Massey.
- Conceptualized, wrote and directed the award-winning influencer campaign Ab App Ki Nahi, Aap Ki Chalegi for inDrive, securing Gold at the DigiPlus Awards 2024 for Influencer Marketing Campaign of the Year (Mega). Partnered with 35+ influencers, including Ashish Chanchlani, Purav Jha, and Thugesh, generating 120M+ views.
- Led a viral campaign featuring Vikrant Massey, garnering 60M+ views, 250+ earned top-media impressions, and sparking 44K+ online conversations.
- Driving Naari Initiative: Authored and directed the Driving Naari campaign, empowering underprivileged women in Chandigarh and Kolkata to become professional drivers. Oversaw the production of social media videos, enhancing engagement and promoting gender equality.
- Ride to Donate Campaign: Led the Ride to Donate initiative in partnership with CRY India, donating 10% of every fourth ride to support underprivileged children's education. The campaign raised ₹34 lakh, benefiting over 500 children.
- Visualized and developed the creative aspects of Inflyx, an AI-based Influencer Marketing Tool.
- Strategically acquired clients like BBQ Nation, Raw Pressery, Max Protein, Borosil, and soon-to-be-launched Canadian brand Mary Browns through compelling strategy decks and personalized marketing solutions.
- Cultivated strong relationships with influencers and media partners, expanding our reach and influence in the market.
- Managed the whole team, operations, and multi-channel marketing campaigns.
Strategist & Team Lead
Marketing Moves Agency
01.2023 - 10.2023
- Led the company’s expansion into six verticals, including Marketing, Travel, Gaming, and OTT, driving a 35% revenue increase through strategic diversification.
- Secured and managed key clients like Hyundai, Pret A Manger, and Natraj, resulting in contracts worth ₹7+ crores.
- Directed campaigns that achieved 5M+ impressions and boosted engagement by 25%.
- Built and managed a high-performing 25-member team with a 90% retention rate, alongside outsourced talent.
Copywriter & Marketing Lead
Abacus IT Solutions
02.2020 - 12.2022
- Managed content for 22 clients across FMCG, Electrical, Hospitality, and Ed-Tech sectors, boosting client retention by 40%.
- Led a 4-member copywriting team with a 100% on-time delivery rate, ensuring quality under tight deadlines.
- Oversaw a ₹40 Lakh marketing budget, increasing effectiveness by 20% through strategic planning and execution.
- Delivered high-converting copy, driving a 25% increase in customer engagement across client projects.
- Executed multi-channel campaigns, generating a 22% rise in qualified leads and broad audience reach.
- Maintained a 95% client satisfaction rate through proactive communication and strategic partnerships.
Education
Bachelor of Arts - Journalism And Mass Communication
Manav Rachna University
Faridabad, India07-2020
Skills
- Creative Direction
- Content Marketing
- Creative Campaign Strategy
- Copywriting & Scripting
- Influencer Marketing
- Brand Storytelling
- Operations
Accomplishments
- Gold Award Winner: DigiPlus Awards 2024 – Influencer Marketing Campaign of the Year (Mega).
- Viral Campaign Achiever: 60M+ views, recognized for creative brilliance in digital storytelling.
Timeline
Content Head
Anagram Media Labs
11.2023 - Current
Strategist & Team Lead
Marketing Moves Agency
01.2023 - 10.2023
Copywriter & Marketing Lead
Abacus IT Solutions
02.2020 - 12.2022
Bachelor of Arts - Journalism And Mass Communication
Manav Rachna University
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