PANKAJ SHARMA
New Delhi
Summary
Dynamic Senior Graphic Designer with a proven track record at Gedu Services Pvt. Ltd., specializing in data-driven design and creative problem-solving. Adept in Adobe Creative Suite, I thrive in collaborative environments, delivering high-quality visuals that elevate brand identities and engage diverse audiences effectively. Passionate about pushing creative boundaries and exceeding expectations.
Overview
10
10
years of professional experience
Work History
Senior Graphic Designer
Gedu Services Pvt. Ltd.
Noida
03.2024 - Current
- Design Eye-Catching Ads: Create visually engaging and well-structured ads that grab attention while staying aligned with brand guidelines.
- Focus on Clear Call-to-Actions (CTAs): Ensure CTAs are prominent, compelling, and action-oriented to drive user engagement.
- A/B Testing of Visual Elements: Collaborate with the paid media team to test different ad designs, layouts, and color schemes to determine what resonates best with the target audience.
- Mobile-Optimized Designs: Design ads that are responsive and look great on all screen sizes, particularly mobile devices, which account for a significant portion of paid media traffic.
- Use of High-Quality Visuals: Incorporate high-quality images and graphics that reflect the campaign’s goals and appeal to the target demographic.
- Data-Driven Design Adjustments: Analyze performance metrics and collaborate with the paid media team to adjust designs based on CTR performance data.
- Align Designs with Campaign Messaging: Ensure that all visual elements align with the overall messaging, tone, and objectives of the paid media campaign to maintain consistency and relevance.
- Create Variations for Audience Segmentation: Develop different ad variations that cater to different audience segments, ensuring personalization for improved engagement.
Senior Graphic Designer
TeckValley India
Noida
07.2021 - 03.2024
- As a Senior Graphic Designer, I bring a wealth of experience in translating strategic business objectives into compelling visual solutions
- With a proven track record in leading design teams, I excel in providing creative direction, mentoring junior designers, and ensuring the seamless execution of projects from concept to delivery
- My expertise extends across brand development, innovative design thinking, and effective collaboration with cross-functional teams
- Known for my adaptability, I thrive in dynamic environments, consistently delivering high-quality designs that elevate brand identities and exceed client expectations
- With a passion for staying ahead of design trends, I am dedicated to pushing creative boundaries and contributing to the success of projects and teams alike
- Create visual elements such as logos, illustrations, and graphics using various design software tools
- A strong understanding of how to visually convey messages and information
- Competence in designing for digital platforms, including websites, social media, and other online channels
Graphic Designer
SVG MEDIA
Gurugram
08.2018 - 04.2020
- Precision and accuracy in all design elements, ensuring a polished final product
- Clear and effective communication of design concepts to clients and team members
- Skill in enhancing and manipulating images for design purposes
- Creative problem-solving to address design challenges and find effective solutions
- Ability to work collaboratively with other designers, marketing teams, and cross-functional teams
- Assist in creating visually appealing web layouts, graphics, and user interfaces for both online and offline platforms
Graphic Designer
Jaarwis Technologies
Gurugram
02.2015 - 08.2018
- Assist in the creation and design of visual assets for various marketing materials (print, web, social media).
- Collaborate with senior designers to develop creative concepts and layouts for client projects.
- Support in editing and refining designs based on client feedback and design guidelines.
- Help prepare files for print and digital production, ensuring quality and accuracy.
Education
Bachelor of Arts -
Delhi University
Delhi, India04-2012
10th & 12th -
CBSE
Delhi, India04-2009
Skills
- Creativity
- Teamwork
- Typography
- Adaptability
- Time Management
- Problem solving
- COMMUNICATION
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Lightroom
- Adobe After Effects (Basic)
- Adobe Premier Pro (Basic)
- Adobe XD
Languages
- Hindi
- English
References
- Bharat Singh, Chetu India, Graphic Designer, 8744079549
- Amit Chauhan, Chetu India, Graphic Designer, 9999134288
Personal Information
Title: Senior Graphic Designer
Profile Info - Summary
As a Senior Graphic Designer, I bring a wealth of experience in translating strategic business objectives into compelling visual solutions. With a proven track record in leading design teams, I excel in providing creative direction, mentoring junior designers, and ensuring the seamless execution of projects from concept to delivery. My expertise extends across brand development, innovative design thinking, and effective collaboration with cross-functional teams. Known for my adaptability, I thrive in dynamic environments, consistently delivering high-quality designs that elevate brand identities and exceed client expectations. With a passion for staying ahead of design trends, I am dedicated to pushing creative boundaries and contributing to the success of projects and teams alike.
Timeline
Senior Graphic Designer
Gedu Services Pvt. Ltd.
03.2024 - Current
Senior Graphic Designer
TeckValley India
07.2021 - 03.2024
Graphic Designer
SVG MEDIA
08.2018 - 04.2020
Graphic Designer
Jaarwis Technologies
02.2015 - 08.2018
Bachelor of Arts -
Delhi University
10th & 12th -
CBSE
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