Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Pankaj Singh

Pankaj Singh

National Sales Manager – Sales & Distribution
Mumbai

Summary

Resume Summary
Dynamic and result-oriented sales and distribution professional with extensive experience in stabilizing and expanding multi-zone operations. Successfully stabilized the North and West Zones , and currently driving aggressive transformation initiatives in the South and East Zones to establish smooth, automated, and scalable business processes.

A - Category-wise Dealer Appointment Model to enhance market penetration and specialization

B - Implemented rigorous monitoring systems to eliminate false reporting,

C - introduced KPI restructuring tailored for South and East Zones, ensuring performance tracking is more relevant and outcome-focused.

D - Transitioning from a 1-month credit billing cycle to advance payment models to address financial inefficiencies and reduce outstanding liabilities.
E - CFA Module Implementation for streamlined inventory and logistics
F - Performance Improvement Plans (PIP) for underperforming sales teams to drive accountability.

Overview

18
18
years of professional experience

Work History

National Sales Manger

Puro wellness Pvt. Ltd
09.2024 - Current
  • Leading 100 Cr sales across General Trade (GT) & Modern Trade (MT) channels, managing 4 RSMs, 22 ASMs, 50 BDEs, and 250 Sales Officers.
  • Overseeing a nationwide network of 90 Super Stockists and 1,500+ Dealers; driving retailer coverage from 1.25 lakh to 2.5 lakh+.
  • Developing and executing pan-India sales strategies to double revenue to 200 Cr in 2 years.
  • Conducting sales forecasting, market analysis, and CRM-driven performance optimization.
  • Leading recruitment, training, and performance management of a large sales team.
  • Holds a Diploma in Financial Accounting, supporting solid financial planning and business analysis skills.

Regional Sales Manager

Vini Cosmetics (BD) Ltd
09.2023 - 08.2024
  • Relocated from West to North Zone to lead and stabilize a 150 Cr business with a dealer network of 1,000+ and 10 CFA
  • Managed team of 260 regional sales representatives and consistently achieved high sales targets.
  • Launched a new rural division; implemented a “hub & spoke” model by appointing Super Stockists at every district HQ and spoke dealers at taluka level.
  • Achieved deep rural penetration and expanded distribution coverage, resulting in 38% sales growth in the region.
  • Recognized for exceptional performance and promoted by Vini management to National Sales Manager, Puro Wellness Pvt Ltd.

Sr. Area Sales Manager

Wipro Consumer Care and Lighting
02.2022 - 08.2023

Regional Sales Manager

Vini Cosmetics (BD) Ltd
01.2012 - 01.2022
  • Progressed from TSI to senior leadership at Vini Cosmetics (2012–2022) with 6 promotions, 5-time Best Manager awardee, led a 300+ member team, managed 500 dealers And 8 CFA and drove direct reach to 70,000 outlets across West Zone and Approximate 200 Cr Annual Business.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.

Sales Team Leader

Procter & Gamble
10.2007 - 12.2011
  • Began sales career at P&G as Distributor Sales Executive; promoted Two times in four years to Sales Team Leader (STL) and Key Account Manager, consistently driving aggressive business growth and strengthening distribution infrastructure.

Education

Bachelor of Commerce - BCom - Business Administration and Management, General

Veer Bahadur Singh Purvanchal University
Jaunpur, India
06-2007

Skills

    Key Projects & Achievements -
    A -

    Successfully implemented Sales Force Automation (SFA) system, enabling real-time sales updates, enhanced control, and improved performance monitoring
    B -

    Spearheading transition from Super Stockist network to CFA network with a planned rollout of 35 CFAs across India by Q3; aimed at resolving dealer primary tracking gaps, inventory management issues, rate cutting, and dealer monitoring challenges, ensuring stronger distribution control and operational efficiency
    C -

    Implemented HQ position code-based tracking system – Successfully migrated Head Quarter Master data to be linked with unique position codes, ensuring that even if employee count changes, the HQ position codes remain unaffected This allowed seamless month-on-month performance tracking of 250 HQ units without operational disruptions
    D-

    Introduced Key Performance Indicators (KPIs) to recognize top performers, provide targeted training to underperformers, and align the entire sales team towards a unified business agenda

Timeline

National Sales Manger

Puro wellness Pvt. Ltd
09.2024 - Current

Regional Sales Manager

Vini Cosmetics (BD) Ltd
09.2023 - 08.2024

Sr. Area Sales Manager

Wipro Consumer Care and Lighting
02.2022 - 08.2023

Regional Sales Manager

Vini Cosmetics (BD) Ltd
01.2012 - 01.2022

Sales Team Leader

Procter & Gamble
10.2007 - 12.2011

Bachelor of Commerce - BCom - Business Administration and Management, General

Veer Bahadur Singh Purvanchal University

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Pankaj SinghNational Sales Manager – Sales & Distribution