Pankaj Singh

• Leading 100 Cr sales across General Trade (GT) & Modern Trade (MT) channels, managing 4 RSMs, 22 ASMs, 50 BDEs, and 250 Sales Officers.
• Overseeing a nationwide network of 90 Super Stockists and 1,500+ Dealers; driving retailer coverage from 1.25 lakh to 2.5 lakh+.
• Developing and executing pan-India sales strategies to double revenue to 200 Cr in 2 years.
• Conducting sales forecasting, market analysis, and CRM-driven performance optimization.
• Leading recruitment, training, and performance management of a large sales team.
• Holds a Diploma in Financial Accounting, supporting solid financial planning and business analysis skills.

• Relocated from West to North Zone to lead and stabilize a 150 Cr business with a dealer network of 1,000+ and 10 CFA
• Managed team of 260 regional sales representatives and consistently achieved high sales targets.
• Launched a new rural division; implemented a “hub & spoke” model by appointing Super Stockists at every district HQ and spoke dealers at taluka level.
• Achieved deep rural penetration and expanded distribution coverage, resulting in 38% sales growth in the region.
• Recognized for exceptional performance and promoted by Vini management to National Sales Manager, Puro Wellness Pvt Ltd.

Managed primary & secondary sales and achieved business targets for the assigned territory.

Led and developed a team of Area Sales Executives to improve coverage and productivity.

Strengthened distributor and dealer network; ensured ROI and policy compliance.

Executed trade schemes, merchandising, and market activations effectively.

Monitored MIS, market performance, and competitor activity to drive growth.

• Progressed from TSI to senior leadership at Vini Cosmetics (2012–2022) with 6 promotions, 5-time Best Manager awardee, led a 300+ member team, managed 500 dealers And 8 CFA and drove direct reach to 70,000 outlets across West Zone and Approximate 200 Cr Annual Business.
• Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
• Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.

• Began sales career at P&G as Distributor Sales Executive; promoted Two times in four years to Sales Team Leader (STL) and Key Account Manager, consistently driving aggressive business growth and strengthening distribution infrastructure.