Pankaj Sunda
Rajgarh
Summary
Accomplished professional focused on franchise expansion and strategic business development at Mother Dairy Fruit & Vegetable Pvt. Ltd. Drove sales growth for FMCG products at multiple Delhi locations, significantly boosting demand. Strengthened brand reputation through exceptional customer service. Instrumental in implementing targeted initiatives that fueled business growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Executive
Mother Dairy Fruit & Vegetable Pvt. Ltd.
New Delhi
03.2024 - Current
- Mother Dairy Fruit & Vegetable Pvt. Ltd. is a company involved in the FMCG sector, focusing on dairy products, fruits, and vegetables. Website: https://www.motherdairy.com
- Executed sales strategies for fresh and frozen produce, dairy products, Dhara oil, and grocery SKUs, driving revenue growth
- Maintained market share while managing daily sales and demand across assigned area network
- Monitored sales KPIs, tracked area performance, and implemented monthly trade plans to optimise sales outcomes
- Optimized inventory for 120+ SKUs of fresh produce, significantly reducing post-harvest losses through efficient demand forecasting
- Supervised sales and operations for Safal booths, ensuring daily stock replenishment and quality grading
- Gained extensive experience in quality assurance, logistics management, and operations to ensure business efficiency.
- Searching New opportunities to open new outlets where feasibility exists and providing service to customers
Assistant Manager
Fasal
New Delhi
11.2023 - 03.2024
- Led ongoing business development initiatives with a strategic focus on elevating company growth and market presence.
- Oversaw activities across five states, supporting sales, procurement, and operations teams to enhance collaboration and effectiveness.
- Facilitated partnerships with modern trade and retail partners to enhance distribution strategies.
- Supervised distributor selection in fruits division, ensuring alignment with fixed-price agreements to optimise supply chain efficiency.
- Predicting market trends in the coming days for pricing and demand across various product categories based on current market dynamics
Assistant Manager
Vegrow
New Delhi
05.2022 - 11.2023
- Managed sourcing operations for premium fruits, establishing relationships with growers in multiple regions to ensure quality and supply.
- Appointed distributors on fixed-price basis in Fruits division, ensuring consistent supply and pricing stability.
- Focused on continuous business development to enhance company market position.
- Developed business strategies in assigned regions for imported fruits.
- Participated in sales, procurement, and operations teams across five states, contributing to regional growth.
- Worked for National Pricing forecasting for National level and demand Planning with the different product heads on the basis of market trends
- Managed training and provided overall guidance to the sales team.
Sales and Marketing Intern
Tax2Win
11.2021 - 12.2021
- Supported Tax2win, India's leading e-filing income tax return service, by providing customers with comprehensive taxation solutions on a single platform.
- Created customer awareness of goods, services and special promotions with creative advertising strategies.
- Helped marketing teams with daily administrative duties, including generating campaign reports and updating CRM databases.
- Facilitated communication between the marketing and sales departments, ensuring alignment on goals and strategies.
Digital Marketing Intern
KhetiPoint
09.2021 - 10.2021
- Developed KhetiPoint advisory platform to connect farmers with top agriculture doctors in India, enhancing access to expert advice directly from their farmlands.
- Created digital campaigns on social media using Google ads, Facebook ads and other tools.
- Assisted with social media activities, including developing post graphics and captions, uploading content and monitoring results.
- Managed social media accounts, creating engaging content to foster community interaction and growth.
Summer Intern
Vegrow
05.2021 - 07.2021
- Established new distributor network throughout Rajasthan, Uttar Pradesh, and Punjab
- Generated demand through targeted marketing strategies
- Coordinated supply chain processes to optimize inventory management.
- Conducted quality control checks to maintain product standards.
- Profiled wholesale fruit mandi and created potential leads across Rajasthan, Uttar Pradesh, and Punjab
- Arrival Grading Pattern in the Mandi
Intern Trainee
Sumitomo Chemical India Ltd
Hanumangarh
01.2021 - 03.2021
- Developed demand for portfolio of fungicides during internship with Sumitomo, leading to 40% increase in demand in assigned area.
- Contributed to product development discussions, offering innovative ideas for new features.
- Registered information on database to preserve accurate details.
- Participated in community outreach programmes, representing the company and strengthening community relations.
Intern Trainee
Bayer Crop Science
12.2020 - 01.2021
- Conducted research on digital marketing strategies for promoting major millet brands at Bayer during Covid–19 challenges in Eastern Rajasthan.
- Contributed to product development discussions, offering innovative ideas for new features.
- Registered information on database to preserve accurate details.
- Participated in community outreach programmes, representing the company and strengthening community relations.
Education
Master of Business Administration - Agribusiness
Institute of Agribusiness Management
Bikaner, RJ12-2022
Bachelor of Science - Agriculture
College of Agriculture
Latur, MH12-2020
Skills
- Strategic planning
- Competitor analysis
- Adaptability
- Customer rapport
- Relationship management
- Teamwork
- Adaptability
- Calm under pressure
- MS Office
- Excel
- PowerPoint
- Excel
Certification
- VEGROW
Best Performance Employee of the year award in the first year of joining
- Mother Dairy Fruit & Vegetable Pvt. Ltd.
Twice Best Performance Employee of the month award in the first year of joining
Languages
English
Hindi
Rajasthani
Haryanvi
Timeline
Executive
Mother Dairy Fruit & Vegetable Pvt. Ltd.
03.2024 - Current
Assistant Manager
Fasal
11.2023 - 03.2024
Assistant Manager
Vegrow
05.2022 - 11.2023
Sales and Marketing Intern
Tax2Win
11.2021 - 12.2021
Digital Marketing Intern
KhetiPoint
09.2021 - 10.2021
Summer Intern
Vegrow
05.2021 - 07.2021
Intern Trainee
Sumitomo Chemical India Ltd
01.2021 - 03.2021
Intern Trainee
Bayer Crop Science
12.2020 - 01.2021
Master of Business Administration - Agribusiness
Institute of Agribusiness Management
Bachelor of Science - Agriculture
College of Agriculture