Pankaj Thorat
AGM - International Marketing
Malad, Mumbai
Summary
19 yrs experience in pharma marketing & sales. 14 yrs in domestic & 5 yrs in International marketing with therapy exposure in Antibiotics, Cough, Dermatology, Ophthalmology & Cardiovascular
Overview
19
19
years of professional experience
7
7
years of post-secondary education
Work History
Asst. General Manager
Ajanta Pharmaceutical Limited
Mumbai
04.2017 - Current
- Assigned to restructure & develop largest contributing country, Iraq
- Instrumental in rearranging the portfolio of USD 25 million in 4 divisions
- Heading 2 divisions: Dermatology & Ophthalmology
- Identifying areas for growth & creating strategic product line for new launches
- Designing & executing customer engagement program at international locations
- Involved in sales force deployment, recruiting, training, & developing sales team
- Conducting periodical sales review to drive the targeted goal achievement
- Defining and monitoring the parameters of sales force effectiveness
- Driving various field engagement activities to train the field force
- Handling P&L
- Boosted yearly profits through process optimization, resource allocation and improved training
- Achievements:
- Promoted from Sr Marketing Manager to AGM Marketing in 2020
- Consistently gained market share in Dermatology for 4 years (5.7% to 9%)
- Launched Ophthalmology division & achieved PCPM of $ 11000 within 4 yrs
- Ajanta moved from 21st ranked to 6th largest in Iraq Ophthalmology in 4 yrs
- Conceptualized, Initiated and executed online sales reporting for entire field force
Marketing Manager
Alembic Pharmaceutical Limited
Mumbai
05.2014 - 04.2017
- Handling Pharma division with antibiotics, cough, anti-hypertensives (Rs 160 Crs)
- Managing P&L. Delivered targeted profits consistently for 25 months
- Formulating marketing strategies for long term growth and target achievement
- Interface with sales team to ensure alignment between sales and marketing
- Building and leading the team of 4 brand managers
- Achievements: Launch of “CLOFF”(Clarithromycin) :
- Achieved 8% MS with 10 Cr value & 3rd rank in the segment within 15 months
- Achieved Rx leadership in ENT & PEDIA for CLOFF within two years
- BROZEET Gr– Within 3 yrs it moved from 21 Crs to 40 Crs (IMS MAT Mar’17)
Group Product Manager
Alkem Laboratories Ltd
07.2009 - 04.2014
- Responsible for antibiotic (Cephalosporins) portfolio of Rs 72 Crs
- Creation of innovative brand ideas to make SWICH from Rs 20 to 38 Crs
- Establishing the strong foothold for SWICH in ENT, PEDIA & GP
- Brand analysis, formulating Strategies, Segmentation, Targeting, Positioning etc
- Guiding team of 2 brand managers
- Achievements:
- SWICH progressed in top 300 brands from 301st to 261st brand
- SWICH Drops achieved brand leadership with 37% market share
Product Manager
FDC Limited
Mumbai
12.2007 - 06.2009
- Responsible for Cardiovascular portfolio of Rs 16 Crs
- Developing price driven brand campaign for AMODEP-AT
- Achievements: Turned around the brand AMODEP-AT from 6 CRs to 11.5 Crs
Product Manager
Zydus Cadila
07.2007 - 11.2007
Product Manager
FDC Limited
07.2006 - 06.2007
Product Owner
Goldshield Healthcare
Mumbai
09.2005 - 06.2006
Territory Business Manager
Astrazeneca India
Pune
01.2004 - 08.2005
Product Specialist
Cosme Healthcare
06.2003 - 12.2003
Education
Advance Program in Strategic Management -
IIM
Kolkata 01.2018 - 09.2018
Post Graduate Diploma in Pharma Marketing - Pharma Marketing
SIES
Nerul, Navi Mumbai 04.2001 - 05.2003
B. Pharmacy - Pharmaceutical Sciences
North Maharashtra University
Dhule 06.1997 - 04.2001
Skills
International Marketing, Brand Building, Sales Management, Team building, Field engagement, Customer Engagement programs
Timeline
Advance Program in Strategic Management -
IIM
01.2018 - 09.2018
Asst. General Manager
Ajanta Pharmaceutical Limited
04.2017 - Current
Marketing Manager
Alembic Pharmaceutical Limited
05.2014 - 04.2017
Group Product Manager
Alkem Laboratories Ltd
07.2009 - 04.2014
Product Manager
FDC Limited
12.2007 - 06.2009
Product Manager
Zydus Cadila
07.2007 - 11.2007
Product Manager
FDC Limited
07.2006 - 06.2007
Product Owner
Goldshield Healthcare
09.2005 - 06.2006
Territory Business Manager
Astrazeneca India
01.2004 - 08.2005
Product Specialist
Cosme Healthcare
06.2003 - 12.2003
Post Graduate Diploma in Pharma Marketing - Pharma Marketing
SIES
04.2001 - 05.2003
B. Pharmacy - Pharmaceutical Sciences
North Maharashtra University
06.1997 - 04.2001