PANKAJ TIWARI
Thane
Summary
15 Plus years of diversified experience in FMCG Sales across URBAN/RURAL Markets An out-of-the-box thinker with a flair for Sales, contributing towards enhancing business volumes & growth. Adept in managing overall profitability of operations and accountable for strategic utilization and deployment of available resources to achieve organizational objectives. Expertise in developing & managing distribution channels in order to derive the required market share, revenue and profit of the organization. Excellent interpersonal, analytical & negotiation skills.
Overview
16
16
years of professional experience
Work History
Regional Sales Manager- (West Region)
Modi Naturals Ltd
08.2023 - Current
- Managing sales & distribution for Oleev Active Range of healthy Oils & Oleev Kitchen Pasta, Spaghetti for GT
- Directing the business through a sales team of 4 ASM, 10 TSO’s, & 30 SR’s
- Coordinating BTL & promotional activities for new releases & special products
- Implementation of visual merchandising displays of retail outlets as per company standards
- Visiting respective markets periodically, performance review of sales team
- Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
- Evolving market segmentation & penetration strategies with dealers & channel partners to achieve targets
- Formulating strategies and reaching out to the unexplored market segments / customers for business expansion
- Training the team & ensuring adherence to the norms; reviewing weekly/monthly performance of sales team
Regional Sales Manager- (West Region)
Mensa Brands (Myfitness Peanut Butter)
08.2022 - 08.2023
- Managing sales & distribution for “MYFITNESS PEANUT BUTTER” Brand for GT & MT
- Directing the business of “MYFITNESS” through a sales team of 4 ASM, 45 SO’s
- Built the SS & Distribution channel from scratch building team alongside
- Coordinating BTL & promotional activities for new releases & special products
- Implementation of visual merchandising displays of retail outlets as per company standards
- Visiting respective markets periodically, performance review of sales team
- Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
- Evolving market segmentation & penetration strategies with dealers & channel partners to achieve targets
- Formulating strategies and reaching out to the unexplored market segments / customers for business expansion
- Training the team & ensuring adherence to the norms; reviewing weekly/monthly performance of sales team
- Planned Go To Market strategy for the brand in my region & ensured hardcore execution of the same
- Successfully built infra by appointing new distributors and Super Stockiest in untapped markets by leading from the front
- Planned & executed brand awareness campaigns in colleges & gyms by carrying out sampling activities
- Planned & execute drive new product launch like Oats, Protein Bars in right outlets
Regional Sales manager- (West)
Helios Lifestyle Pvt Ltd (Backed By Emami Ltd)
12.2019 - 07.2022
- Managing sales & distribution for “THE MAN COMPANY” A Premium Men’s Grooming Brand for GT
- Directing the business of “THE MAN COMPANY” through a sales team of 2 ASE, 9 TSO & 70 SR’s
- Launched a brand that comes in the most challenging times of Covid
- Coordinating BTL & promotional activities for new releases & special products
- Implementation of visual merchandising displays of retail outlets as per company standards
- Visiting respective markets periodically, performance review of sales team
- Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
- Evolving market segmentation & penetration strategies with dealers & channel partners to achieve targets
- Formulating strategies and reaching out to the unexplored market segments / customer for business expansion
- Training the team & ensuring adherence to the norms; reviewing weekly/monthly performance of sales team
- Successfully built infra by appointing new distributors and Super Stockiest in untapped markets by leading from the front
Area Sales Manager- West Maharashtra & Goa
Me N Moms Pvt Ltd
10.2015 - 11.2019
- Managing sales & distribution for Me N Moms products for their Baby Care brand “Mee Mee”
- Directing the business of “Mee Mee” through a sales team of 4 Sales Officer’s (Direct Reportees) & 15 SR (Indirect Reportees)
- Forecasting as well as developing plans towards achievement of goals
- Implementation of visual merchandising displays of retail outlets as per company standards
- Visiting respective markets periodically, performance review of sales team
- Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics
- Evolving market segmentation & penetration strategies with dealers & channel partners to achieve targets
- Formulating strategies and reaching out to the unexplored market segments / customer for business expansion
- Succesfully launched “Mee Mee” range of products in my cluster with targeted Numeric & Weighted distribution in markets
- Succesfully built strong infra by appointing new distributors /bifurcation of territories of current distributors as required
Territory Sales Officer
Pidilite Industries Ltd
10.2013 - 09.2015
- Directing the business of Pidilite’s Rurban Division in entire Pune with a team of 1 ISR’S & 7 DSR’S
- Monitoring 1 Super Stockist, 10 Substockists & 6 direct distributors
- To enhance overall distribution of Pidilite products by building strong infra & covering gaps in the market
- To assure products placement in outlets are hygienic as well as per planogramming norms of company
- To train the sales team to enhance their performance in a systematic way
- To conduct end users as well as dealer level meets and execute marketing campaigns by educating the technicalties of our products
- Succesfully launched ‘’FEVIKWIK’’ product range in my territory by focusing on healthy distribution
- Have successfully launched “FEVICOL” STATIONARY products range in the outlets with targeted Numeric & Weighted distribution in markets
Territory Sales Officer
Cavinkare Pvt Ltd
01.2011 - 09.2013
- Directing the business of CavinKare's FOOD Division in entire Pune, Satara and Raigad (Rural) with a team of 4 RSP's
- Monitoring 2 Super Stockist, 70 plus distributors
- Appointing distributors for Cavinkare in my territory
- To enhance overall distribution of Cavinkare products by focusing outlets presence & range selling
- Conduct (MDCP) Mass dealer contact program – an activity conducted at Wholesale points with an objective to meet Retailers coming there and promote our products
- Steered efforts for launching of “GARDEN NAMKEEN” in my territory
- Played a pivotal role in enhancing the overall presence of Cavinkare in the outlets with targeted Numeric & Weighted distribution in markets
Sales executive
ITC Ltd (Chamadia Tradelink Pvt Ltd-Channel Partner)
11.2008 - 12.2010
- Company Overview: (13000 Cr Group Turnover)
- Handling secondary sales through a team of 5 sales executive & 3 Ready stock Units
- Training, Motivating, performance review & guiding the team for sales growth
- Focus on Numeric & Weighted distribution in markets
- Ensure high visibility of products as per planogram
- (13000 Cr Group Turnover)
- Active participant for the launch of “BINGO MAD ANGLES & BINGO TANGLES" in my territory
Education
MBA -
D Y Patil University
BSC - first class
A.N College
HSC - Second class
Gogate College
SSC - First class
Sacred Heart Convent School
Skills
- Sales leadership
- Customer service
- Strategic planning
- Business development and planning
Personal Information
Date of Birth: 12/03/86
Skills - I T
Well versed with MS – Office, Excel.
Languages
English
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Regional Sales Manager- (West Region)
Modi Naturals Ltd
08.2023 - Current
Regional Sales Manager- (West Region)
Mensa Brands (Myfitness Peanut Butter)
08.2022 - 08.2023
Regional Sales manager- (West)
Helios Lifestyle Pvt Ltd (Backed By Emami Ltd)
12.2019 - 07.2022
Area Sales Manager- West Maharashtra & Goa
Me N Moms Pvt Ltd
10.2015 - 11.2019
Territory Sales Officer
Pidilite Industries Ltd
10.2013 - 09.2015
Territory Sales Officer
Cavinkare Pvt Ltd
01.2011 - 09.2013
Sales executive
ITC Ltd (Chamadia Tradelink Pvt Ltd-Channel Partner)
11.2008 - 12.2010
BSC - first class
A.N College
HSC - Second class
Gogate College
SSC - First class
Sacred Heart Convent School
MBA -
D Y Patil University
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