Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Pankaj Tyagi

Pankaj Tyagi

Digital Marketing Manager
Faridabad

Summary

Seasoned [Job Title] with [Number] years success in creating on-brand marketing content for existing and new social media platforms. Accomplished in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools. Talented Digital Marketing professional with well-organized and data-driven approach to prospecting leads, developing strategies and improving ROI. Proficient in [Type] and [Type] platforms, SEO optimization and [Software]. Good interpersonal, communication and planning abilities. Forward-thinking [Job Title] experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches. Tech-savvy [Job Title] with more than [Number] years in integrated marketing, testing, search engine optimization, Pay-Per-Click and social media marketing. Proven results in digital marketing efforts. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Innovative Marketing leader with [Number]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

10
10
years of professional experience
3
3
years of post-secondary education
1
1
Certification
2
2
Languages

Work History

Digital Marketing Manager

The Catalyseur
Gurgaon
11.2018 - Current
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Successfully launched offline and online consumer targeting and marketing strategy.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
  • Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
  • Created social media content with consistent content and tone.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Monitored return on investment of online and social media marketing efforts.
  • Increased customer engagement through social media.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Administered marketing calendar and posted new content to coincide with new product and service releases.

Social Media Manager

Krystal Movies Pvt. Ltd.
Ghaziabad
07.2016 - 10.2018
  • Analyzed and reported social media and online marketing campaign results.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Designed and implemented social media strategies to align with business goals.
  • Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Increased customer engagement through social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Engaged relevant influencers to build brand awareness.
  • Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
  • Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
  • Worked with department personnel to deliver brand consistency in social media messages.

Sr. Web Developer

R K Soft Technologies
Ghaziabad
05.2012 - 03.2016
  • Provided front-end website development using WordPress, Hubspot and other editing software.
  • Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX and JSON coding.
  • Determined coding requirements for specialized scripts.
  • Discussed site and app requirements with clients to produce actionable development plans.
  • Adhered to SEO best practices while designing sites.
  • Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
  • Coded websites using HTML, CSS, JavaScript and jQuery languages.
  • Engaged with clients to plan and optimize site issues and queries.
  • Oversaw technical issues and troubleshooting requests to resolve user problems.
  • Applied emerging technologies to update and maintain site applicability.
  • Developed technical solutions required to accommodate specific user-facing assets
  • Generated web hosting presence to accommodate specified needs and maintain files on account.
  • Validated third-party code to comply with internal standards and technical requirements.

Education

Bachelor of Science(IT) - Information Technology

SMU
07.2002 - 06.2005

Skills

Email Marketing

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Certification

Microsoft .NET Technology Training

Timeline

Digital Marketing Manager

The Catalyseur
11.2018 - Current

Social Media Manager

Krystal Movies Pvt. Ltd.
07.2016 - 10.2018

Sr. Web Developer

R K Soft Technologies
05.2012 - 03.2016

Microsoft .NET Technology Training

06-2008

Bachelor of Science(IT) - Information Technology

SMU
07.2002 - 06.2005
Pankaj TyagiDigital Marketing Manager