Summary
Overview
Work History
Education
Skills
Timeline
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Pankaj Upreti

Pankaj Upreti

Delhi

Summary

I am a results-driven sales professional with over a decade of hands-on experience in sales and distribution across diverse channels including HoReCa, Institutional, E-commerce, and Modern Trade. I specialize in identifying and developing new sales avenues while sustaining value and volume growth with existing business partners.

In my current role, I am responsible for formulating and executing strategies for both regional and national accounts, as well as onboarding the right channel partners aligned with business objectives for designated geographies. My strengths lie in streamlining sales processes, enhancing operational efficiency, and managing portfolios ranging from high-volume key accounts to low-volume and impulse segments.

I hold an advanced certification from IIM Kashipur, a PGDM in Marketing and Finance from ERA Business School, and a B.Sc. in Computer and Information Sciences from Delhi University. I am passionate about the sales and distribution domain and remain deeply committed to achieving sustained excellence and driving strategic growth.

Overview

11
11
years of professional experience

Work History

Sales Manager

REDBULL
NEW DELHI
06.2024 - Current
  • Assisted with customer requests and answered questions to improve satisfaction.
  • Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.
  • Managed inventory and supplies to ensure materials were available when needed.
  • Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.

Senior Distribution Partner Manager- Modern Trade, HoReCa & E-Comm

Redbull
New Delhi
01.2022 - Current
  • Demonstrated leadership skills in managing projects from concept to completion.
  • Currently leading a team of 14 field force salesmen, coaching them, ensuring execution and effectivity in accounts.
  • Developing the market to increase volume & value share of the brand across channels.
  • Ensuring achievement of financial & secondary sales in national, regional & local accounts.
  • Responsible for an average business of 90 cr per annum across 11 channel partners for Delhi NCR.

Distribution Partner Manager -HoReCa & E-Comm

Redbull
New Delhi
07.2017 - 12.2021
  • Competition Mapping- Building promotional plans with customers to ensure Redbull has the strongest promotional participation across categories in HoReCa channel.
  • Maintaining operational relationship with account across channels.
  • Modeled strong negotiation skills to close various new National & regional Ecomm accounts like Amazon, Dunzo, Blinkit & Flipkart.
  • Managed vendors for timely execution of brand assets as per channel strategies.
  • Handled average business 40 cr per annum across 8 distribution partners.
  • Drove various incentive plans for frontline team & distributors.

Territory Sales Incharge- GT & INSTITUTION

Britannia Industries
New Delhi
05.2016 - 07.2017
  • Researching and identifying new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets.
  • Empaneling with distributors and establishing relationships with key decision-makers across railway, defense, general trade accounts.
  • Managing the entire sales cycle from lead generation to deal closure.
  • Collaborating with distributors teams to deliver high-quality services to accounts.
  • Maintaining a deep understanding of market trends, competitive landscape, and customer needs.
  • Continuously gather market insights on competitive position in the market i. e pricing, promotions, product gaps and provide inputs to the brand for closing the gaps.

Sales Executive

Cafe coffee day
Chandigarh
02.2014 - 05.2016
  • Handled a multifaceted role as a part of Chandigarh Retail sales team to achieve machines sales targets, distributor on boarding & management and expand institutional selling.
  • Developed client base for Institutional & Retail as a new segment in the Chandigarh region from scratch achieving 100% monthly machine targets consistently.
  • Responsible for Business Development, Sales Forecasting, Warehouse Management, Client Relationship Management & Customer Servicing.

Education

Executive Program - Strategic Marketing Management

IIM Kashipur
01.2023

Post Graduate Diploma in Management - Marketing & Finance

Era Business School
Delhi
02.2014

Bachelor of Science - Computer Science

Deshbandhu College, DU
Delhi
01.2011

Skills

  • Key account management
  • Team leadership
  • Market analysis
  • Promotional planning
  • Customer relationship management
  • Data analysis
  • Strategic planning
  • Business development
  • Market research
  • Cross-functional collaboration
  • National account management
  • New Product Launch
  • Sales forecasting
  • Brand-building strategies
  • Financial analysis
  • Negotiation techniques

Timeline

Sales Manager

REDBULL
06.2024 - Current

Senior Distribution Partner Manager- Modern Trade, HoReCa & E-Comm

Redbull
01.2022 - Current

Distribution Partner Manager -HoReCa & E-Comm

Redbull
07.2017 - 12.2021

Territory Sales Incharge- GT & INSTITUTION

Britannia Industries
05.2016 - 07.2017

Sales Executive

Cafe coffee day
02.2014 - 05.2016

Executive Program - Strategic Marketing Management

IIM Kashipur

Post Graduate Diploma in Management - Marketing & Finance

Era Business School

Bachelor of Science - Computer Science

Deshbandhu College, DU
Pankaj Upreti