Pankaj Yadav
Jhumri Telaiya
Summary
Creative Influencer Marketer with 1+ years of experience, having collaborated with leading brands like WinZO, Gamezop, Letsinfluence.io, and Loco. Began my journey as a content creator at 18 and transitioned into influencer marketing, where I’ve successfully managed campaigns with influencers ranging from micro to celebrity level. Passionate about executing innovative campaigns that drive engagement and conversions. Skilled in influencer strategy, content creation, video editing, and SEO.
Overview
7
7
years of professional experience
Work History
Strategy & Growth
GamerBoard- An eSports Tournament Platform
04.2024 - 09.2024
- Company Overview: www.gamerboard.live
- Developed and executed creative influencer marketing strategies to drive brand awareness, user acquisition, and in-game monetization.
- Managed a two-member marketing team, ensuring monthly user acquisition targets were met while maintaining an optimized CAC.
- Designed and launched content-driven campaigns using viral trends, managing both creative assets and budget allocation.
- Successfully acquired 60,000+ active users (with at least one game submission) within 4 months through individual efforts.
- Oversaw user moderation for daily tournaments, including user banning/unbanning based on rule violations.
Influencer Marketing Intern
Loco
10.2023 - 12.2023
- Built and nurtured strong relationships with gamers, meme pages, and media partners to support PR and influencer marketing campaigns.
- Planned and executed the influencer campaign for the Loco of Rewards program, successfully targeting and acquiring Free Fire gaming users.
- Led influencer marketing initiatives for major events like the NBA 2K League and FIFA World Cup Championship, boosting user acquisition and viewership.
- Collaborated with eSports-focused pages and Discord communities to enhance engagement and expand the Loco Discord server.
Influencer Marketing (Intership)
Letsinfluence.io- An Influencer Marketing Agency
06.2023 - 08.2023
- Researched and curated influencer lists across platforms including YouTube, Instagram, and Twitter for brand campaigns.
- Reached out to influencers via email, WhatsApp, Instagram DMs, and calls to propose and manage collaborations.
- Handled end-to-end influencer management: identification, recruitment, negotiation, onboarding, training, and relationship management.
- Monitored emerging trends, social platforms, and rising influencers to stay ahead in the influencer marketing space.
Growth Analyst
GameZop
06.2021 - 09.2021
- Identified and recruited relevant influencers to promote Gamezop's online multi-gaming platform across various regions.
- Managed end-to-end influencer partnerships — from contract negotiation to content coordination and campaign execution.
- Leveraged MoEngage to monitor weekly and monthly influencer performance, tracking KPIs such as reach, engagement, and conversion rates.
- Worked closely with the Influencer Marketing Manager to manage regional and gifting budgets effectively.
- Contributed creative strategy ideas to enhance campaign effectiveness and brand positioning.
- Regularly analyzed competitor campaigns to stay ahead of trends in the gaming influencer landscape.
Youtuber
Youtube Content Creator
02.2019 - Current
- Create short-form content (Reels & Shorts) based on trends and audience insights.
- Edit videos, design thumbnails, and write high-hook scripts for better reach.
- Optimize content with SEO-friendly titles, hashtags & descriptions.
- Built a growing community through regular posting and engagement.
Influencer Marketing (Freelance/Project)
WinZO
01.2020 - 03.2024
- Developed and implemented creative influencer marketing strategies focused on increasing brand awareness, user acquisition, and in-game ad revenue.
- Managed end-to-end execution of campaigns with 150+ influencers/video creators across categories such as gaming, tech, finance/earnings, entertainment, and lifestyle.
- Strategically utilized monthly budgets to consistently meet user acquisition goals.
- During the IPL season, led the onboarding of fantasy content creators under contract to promote WinZO Fantasy, including scriptwriting, creative direction, and campaign planning.
- Conducted detailed research to identify high-potential influencers, considering engagement metrics, market trends, and audience fit.
- Negotiated influencer contracts and tracked campaign performance to ensure alignment with KPIs and ROI expectations.
Education
Bachelor of Arts -
VBU
Jharkhand04.2024
Skills
- Influencer Marketing
- Social Media Marketing
- Campaign & Budget Management
- Content Strategy & Creation (YouTube, Instagram)
- SEO & Growth Optimization
- ROI Tracking & Performance Analysis
- Google Ads (Basic Knowledge)
- Marketing & Brand Awareness Initiatives
Tools
Tools-
MoEngage
Branch.io
For Video editing-
Capcut
Vn editor
Timeline
Strategy & Growth
GamerBoard- An eSports Tournament Platform
04.2024 - 09.2024
Influencer Marketing Intern
Loco
10.2023 - 12.2023
Influencer Marketing (Intership)
Letsinfluence.io- An Influencer Marketing Agency
06.2023 - 08.2023
Growth Analyst
GameZop
06.2021 - 09.2021
Influencer Marketing (Freelance/Project)
WinZO
01.2020 - 03.2024
Youtuber
Youtube Content Creator
02.2019 - Current
Bachelor of Arts -
VBU
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