Pankaj Barua
Senior Specialist - Business Development
Summary
Results-driven Business Development and Category Management professional with 7 years' experience in B2B sales, partner enablement, and key account management across healthcare and travel sectors. Skilled in building strategic partnerships, driving category growth, and optimizing sales processes to boost revenue and expand market presence across India and Bangladesh. Proven ability to manage large accounts, negotiate high-value deals, and lead teams to exceed performance targets while ensuring operational efficiency and financial discipline.
Overview
7
7
years of professional experience
Work History
Senior Business Development Specialist
MediBuddy (Phasorz Technologies Pvt Ltd)
Remote, India
03.2024 - Current
- Sales Operations & Category Management: Oversaw city-level partnerships and streamlined operational workflows, ensuring seamless execution while driving category growth across healthcare services.
- Regional Leadership & B2B Excellence: Directed business operations across Eastern India (WB, Odisha, Jharkhand, Bihar, Assam, NE), exceeding 100%+ performance targets and managing 10+ Cr monthly GMV.
- Partner Enablement & Channel Management: Built and nurtured strong alliances with hospitals, clinics, and healthcare providers; enabled channel partners with strategic support, driving adoption and long-term engagement.
Strategic Negotiations & Key Accounts: Secured and managed high-value partnerships with healthcare institutions, resolving operational challenges and strengthening key account relationships. - Executive & Stakeholder Engagement: Cultivated strong relationships with CXOs, MDs, and senior executives, enhancing patient experience and ensuring timely closures in accounts receivable.
- Revenue & Market Expansion: Spearheaded portfolio expansion, pipeline management, and partner-driven revenue growth through category development and channel collaboration.
- Cross-Functional Collaboration: Partnered with Medical Directorate, Category, PR, and Marketing teams to align go-to-market strategies, optimize efficiency, and maximize visibility.
International Business Development Manager
Pristine Care (GHV advanced care Pvt. Ltd)
Dhaka, Bangladesh
06.2023 - 03.2024
- Sales Operations & Category Management: Oversaw city-level partnerships and streamlined operational workflows, ensuring seamless execution while driving category growth across healthcare services.
- Regional Leadership & B2B Excellence: Directed business operations across Eastern India (WB, Odisha, Jharkhand, Bihar, Assam, NE), exceeding 100%+ performance targets and managing 10+ Cr monthly GMV.
- Partner Enablement & Channel Management: Built and nurtured strong alliances with hospitals, clinics, and healthcare providers; enabled channel partners with strategic support, driving adoption and long-term engagement.
- Strategic Negotiations & Key Accounts: Secured and managed high-value partnerships with healthcare institutions, resolving operational challenges and strengthening key account relationships.
- Executive & Stakeholder Engagement: Cultivated strong relationships with CXOs, MDs, and senior executives, enhancing patient experience and ensuring timely closures in accounts receivable.
- Revenue & Market Expansion: Spearheaded portfolio expansion, pipeline management, and partner-driven revenue growth through category development and channel collaboration.
- Cross-Functional Collaboration: Partnered with Medical Directorate, Category, PR, and Marketing teams to align go-to-market strategies, optimize efficiency, and maximize visibility.
Business Development Manager
Pristyn Care
Kolkata, India
02.2022 - 06.2023
- Strategic Partnerships & Negotiations: Built and expanded key partnerships with hospitals, clinics, and healthcare institutions, enabling category growth and service expansion in Eastern India.
- Key Account & Financial Management: Oversaw accounts receivable/payable and maintained strong stakeholder relationships, ensuring financial compliance and business stability.
- Channel Partner & Operational Leadership: Directed day-to-day operations with a focus on channel partner engagement, business process optimization, and achievement of core KPIs.
- Growth & Expansion Strategy: Supported corporate growth initiatives by identifying opportunities for regional expansion and aligning strategies with overall business objectives.
Assistant Manager
The Assam Bengal Navigation Company
, India
08.2018 - 02.2022
- Sales & Revenue Growth: Drove cruise package sales through targeted marketing, upselling strategies, and customer engagement, contributing to consistent revenue growth.
- Business Development & Partnerships: Built relationships with travel agencies and corporate clients, enabling B2B bookings and expanding distribution channels.
- Customer Experience & Retention: Enhanced guest satisfaction through personalized service and loyalty-building initiatives, resulting in repeat business and referrals.
- Marketing & Promotional Campaigns: Supported brand visibility by coordinating promotional events, digital campaigns, and cross-selling initiatives with tourism partners.
- Operational & Team Leadership: Managed daily tour operations, aligning service excellence with sales objectives while leading cross-functional staff for smooth execution.
Onsite
Education
MBA - Banking and Finance Management
07.2019 - 08.2021
Bachelor of Arts - English
08.2015 - 05.2018
Skills
Strategic Planning and Execution
Team Leadership and Development
Project Management
Operations Management
Cross-Functional Collaboration
Stakeholder Relationship Management
Change Management
Decision-Making and Problem-Solving
Performance Evaluation and Improvement
Risk Management
Customer Relationship Management
Process Optimization
Negotiation Skills
Communication and Interpersonal Skills
MS-Office: MS-Excel, MS-Powerpoint, MS-Word
CRM software proficiency
Certification
HACCP Certification - Hazard Analysis Critical Control Point
Timeline
Senior Business Development Specialist - MediBuddy (Phasorz Technologies Pvt Ltd)
03.2024 - Current
International Business Development Manager - Pristine Care (GHV advanced care Pvt. Ltd)
06.2023 - 03.2024
Business Development Manager - Pristyn Care
02.2022 - 06.2023
NMIMS NGASCE - MBA, Banking and Finance Management
07.2019 - 08.2021
Assistant Manager - The Assam Bengal Navigation Company
08.2018 - 02.2022
University of North Bengal - Bachelor of Arts, English
08.2015 - 05.2018