Pankaj Barua
Senior Business Development Associate
Kolkata
Summary
Results-driven Business Development and Category Management professional with 6+ years of expertise in B2B sales operations, partner enablement, and key account management. Skilled in building and nurturing strategic partnerships, driving category growth, and optimizing business processes to deliver revenue acceleration and market expansion. Adept at leveraging data-driven insights and cross-functional collaboration to align business strategies with organizational objectives. Proven ability to manage large accounts, negotiate high-value partnerships, and deliver sustainable business growth through innovative sales and go-to-market strategies.
Overview
7
7
years of professional experience
Work History
Senior Specialist - Business Development
MediBuddy (Phasorz Technologies Pvt Ltd)
03.2024 - Current
- Sales Operations & Category Management: Oversaw city-level partnerships and streamlined operational workflows, ensuring seamless execution while driving category growth across healthcare services.
- Regional Leadership & B2B Excellence: Directed business operations across Eastern India (WB, Odisha, Jharkhand, Bihar, Assam, NE), exceeding 100%+ performance targets and managing 10+ Cr monthly GMV.
- Partner Enablement & Channel Management: Built and nurtured strong alliances with hospitals, clinics, and healthcare providers; enabled channel partners with strategic support, driving adoption and long-term engagement.
- Strategic Negotiations & Key Accounts: Secured and managed high-value partnerships with healthcare institutions, resolving operational challenges and strengthening key account relationships.
- Executive & Stakeholder Engagement: Cultivated strong relationships with CXOs, MDs, and senior executives, enhancing patient experience and ensuring timely closures in accounts receivable.
- Revenue & Market Expansion: Spearheaded portfolio expansion, pipeline management, and partner-driven revenue growth through category development and channel collaboration.
- Cross-Functional Collaboration: Partnered with Medical Directorate, Category, PR, and Marketing teams to align go-to-market strategies, optimize efficiency, and maximize visibility.
- Remote
International Business Development Manager
Pristyn Care (GHV Advanced Care Pvt. Ltd)
06.2023 - 03.2024
- Sales Operations & Category Management: Oversaw city-level partnerships and streamlined operational workflows, ensuring seamless execution while driving category growth across healthcare services.
- Regional Leadership & B2B Excellence: Directed business operations across Eastern India (WB, Odisha, Jharkhand, Bihar, Assam, NE), exceeding 100%+ performance targets and managing 10+ Cr monthly GMV.
- Partner Enablement & Channel Management: Built and nurtured strong alliances with hospitals, clinics, and healthcare providers; enabled channel partners with strategic support, driving adoption and long-term engagement.
- Strategic Negotiations & Key Accounts: Secured and managed high-value partnerships with healthcare institutions, resolving operational challenges and strengthening key account relationships.
- Executive & Stakeholder Engagement: Cultivated strong relationships with CXOs, MDs, and senior executives, enhancing patient experience and ensuring timely closures in accounts receivable.
- Revenue & Market Expansion: Spearheaded portfolio expansion, pipeline management, and partner-driven revenue growth through category development and channel collaboration.
- Cross-Functional Collaboration: Partnered with Medical Directorate, Category, PR, and Marketing teams to align go-to-market strategies, optimize efficiency, and maximize visibility.
Business Development Manager
Pristyn Care (GHV Advanced Care Pvt. Ltd)
02.2022 - 06.2023
- Strategic Partnerships & Negotiations: Built and expanded key partnerships with hospitals, clinics, and healthcare institutions, enabling category growth and service expansion in Eastern India.
- Key Account & Financial Management: Oversaw accounts receivable/payable and maintained strong stakeholder relationships, ensuring financial compliance and business stability.
- Channel Partner & Operational Leadership: Directed day-to-day operations with a focus on channel partner engagement, business process optimization, and achievement of core KPIs.
- Growth & Expansion Strategy: Supported corporate growth initiatives by identifying opportunities for regional expansion and aligning strategies with overall business objectives.
Assistant Manager
Assam Bengal Navigation Co.
08.2018 - 02.2022
- Sales & Revenue Growth: Drove cruise package sales through targeted marketing, upselling strategies, and customer engagement, contributing to consistent revenue growth.
- Business Development & Partnerships: Built relationships with travel agencies and corporate clients, enabling B2B bookings and expanding distribution channels.
- Customer Experience & Retention: Enhanced guest satisfaction through personalized service and loyalty-building initiatives, resulting in repeat business and referrals.
- Marketing & Promotional Campaigns: Supported brand visibility by coordinating promotional events, digital campaigns, and cross-selling initiatives with tourism partners.
- Operational & Team Leadership: Managed daily tour operations, aligning service excellence with sales objectives while leading cross-functional staff for smooth execution.
- Onsite
Education
MBA - Banking & Finance Management
NMIMS NGASCE
05.2021
Bachelors of Arts - English
North Bengal University
05.2018
Skills
Category Management & Business Development
B2B Sales Operations & Key Account Management
Partner Enablement & Relationship Building
Sales Forecasting & Demand Planning
CRM Systems (Salesforce, HubSpot, Zoho)
Data Analytics & Performance Metrics
Contract Negotiation & Deal Closure
Revenue Growth & Market Expansion
Cross-functional Team Collaboration
Sales Training & Enablement
MS-Office: MS-Excel, MS-Powerpoint, MS-Word
Strategic Thinking & Problem Solving
Negotiation & Persuasion
Leadership & Team Management
Communication & Interpersonal Skills
Analytical & Data-Driven Decision Making
Adaptability & Resilience
Customer-Centric Mindset
Collaboration & Stakeholder Engagement
Timeline
Senior Specialist - Business Development
MediBuddy (Phasorz Technologies Pvt Ltd)
03.2024 - Current
International Business Development Manager
Pristyn Care (GHV Advanced Care Pvt. Ltd)
06.2023 - 03.2024
Business Development Manager
Pristyn Care (GHV Advanced Care Pvt. Ltd)
02.2022 - 06.2023
Assistant Manager
Assam Bengal Navigation Co.
08.2018 - 02.2022
Bachelors of Arts - English
North Bengal University
MBA - Banking & Finance Management
NMIMS NGASCE