Summary
Overview
Work History
Education
Skills
Timeline
Generic

Parag Agrawal

Bangalore

Summary

Technically grounded product leader with deep expertise in building scalable, data-driven platforms across consumer tech and telecom. Currently leading product strategy, development, and execution for Tata Play Binge—India’s largest OTT aggregation platform integrating 30+ global and local apps (Prime Video, Apple TV+, Jiohotstar, etc.). Own end-to-end product lifecycle including roadmap definition, user experience, content systems, GenAI-based search & recommendations, and growth architecture.

Previously drove product and platform initiatives at OnMobile Global, delivering high-scale consumer products across 50+ telecom operators with 100M+ MAUs. Founding member of the company, with hands-on leadership across product delivery, presales, analytics, and GTM. Experienced in P&L ownership, building customer-centric tech solutions, and scaling platforms across US, EMEA, and APAC for Fortune 500 clients.

Overview

29
29
years of professional experience

Work History

SVP, Product Head - Tata Play Binge

Tata Play Ltd
08.2019 - Current

Built the product from grounds up fostering a data-driven, customer-first approach complimented with user research, defining MVP, product positioning, go-to-market plan, long-term roadmap.

🚀What I’ve built
Mobile, Tablet and Smart TV Apps, Content Management System, CLM (Customer Lifecycle Management) Platform for Engagement and Retention, Data Analytics Platform for monitoring product adoption metrics, AI-powered Search and Recommendation, SEO and Growth Initiatives, all on AWS cloud.

Vice President, Product Marketing & Analytics

OnMobile Global
03.2018 - 07.2019

Part of the founding team at Onmobile. In my last role I led the Global Product Marketing & Analytics unit with P&L ownership, driving AI/ML-powered customer engagement and retention across 100M+ users

Vice President, Product Management

OnMobile Global
04.2015 - 02.2018

Led global product strategy and execution, driving digital transformation, for geographically diverse customers in Europe, Africa, Americas, and Asia. Launched a top-performing music app with 5M+ downloads, mobile video portal in European telco with revenues exceeding Euro 60 million.

Associate Vice President - Global Presales

OnMobile Global
10.2013 - 03.2015

Led global presales, securing strategic deals worth over $130M, building key telco partnerships, and driving multi-country rollouts across 25+ markets.

Senior Director – Product Delivery

OnMobile Global
04.2008 - 09.2013

Led product delivery across APAC, MEA, and Europe at OnMobile, establishing scalable delivery frameworks, and driving strategic expansions in challenging markets. Worked extensively with Vodafone, Airtel, Telefonica at a group level.

Product Management, Design & Development

OnMobile Global
09.2002 - 03.2008

Led product management and development, driving innovative mobile services — including ringtones, ringback tones, IVR's, digital music, and mobile dating — generating multi million-dollar revenues and forging strategic industry partnerships.

Lead Engineer

Onscan Inc
03.1999 - 08.2002

Onscan was incubated by Infosys to launch a B2C product in US market. Led core product design and development. This was later renamed to Onmobile Global Ltd.

Senior Systems Analyst

Infosys Technologies
08.1996 - 02.1999

Designed and developed core architecture and middleware for Infosys Finacle banking platform and a DVD authoring tool for a US media client.

Education

Bachelor of Technology - Mechanical Engineering

Manipal Institute of Technology
Manipal, India
05-1996

Skills

  • Product strategy & innovation
  • Analytics & Data Science
  • Growth Marketing
  • P&L Management
  • Program Management
  • Operations and Delivery Management
  • Market & Competitive Analysis
  • Business Development
  • Digital Transformation

Timeline

SVP, Product Head - Tata Play Binge

Tata Play Ltd
08.2019 - Current

Vice President, Product Marketing & Analytics

OnMobile Global
03.2018 - 07.2019

Vice President, Product Management

OnMobile Global
04.2015 - 02.2018

Associate Vice President - Global Presales

OnMobile Global
10.2013 - 03.2015

Senior Director – Product Delivery

OnMobile Global
04.2008 - 09.2013

Product Management, Design & Development

OnMobile Global
09.2002 - 03.2008

Lead Engineer

Onscan Inc
03.1999 - 08.2002

Senior Systems Analyst

Infosys Technologies
08.1996 - 02.1999

Bachelor of Technology - Mechanical Engineering

Manipal Institute of Technology
Parag Agrawal