Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Hi, I’m
Parag Bhatia
Thane,MH
Summary
Overview
9
years of professional experience
Work History
Mindshare India
Director - Digital Trading
03.2022 - Current
Job overview
- As a part of Mindshare Exchange (Digital trading) team, I have been responsible for implementation of the overall digital trading strategy for businesses in West India for several clients like Disney Star, Aditya Birla Group, Polycab, General Mills, Toothsi, Skinnsi, Hindalco, Skipper, Byju's, New Zealand Tourism, Angel One, Unity Finance, Brand Concepts, Indira IVF, Nykaa, SMFG
- Managed a portfolio worth 500 CR+ of Mindshare West
- Responsibilities: - Ensuring all key KPI's like Deal making for clients, Client pricing, Inflation control, demand generation, encouraging clients to measure BAV, etc
- Are implemented successfully - Syncing up with stakeholders to ensure all client level buying KPI's are successfully delivered - To negotiate on regular reserve media campaigns to ensure client benchmarks and rate savings KPI's are met - Building and maintaining relationship with media vendor partners and enabling media first, beta products & innovations - Worked collaboratively between business teams, stakeholders and clients to achieve revenue goals - Deep understanding of digital media and familiarity with all aspects of digital media including display, Search, Social, Mobile, Video, Programmatic, Data - Building narrative for clients on benefit of Prop Media investments through buying arms of GroupM i.e
- Matrix, Xaxis INCA & Finecast - Recommendations of Investments on GroupM Preferred Partners - Quarterly/Half Yearly/Yearly Buying Reviews with each client - Worked closely with Offline Buying team on AOP's to build media strategies - Proposed and encouraged clients to close JBP's with top spending partners to leverage additional benefits - Arranging for Roadshows for clients and stakeholders and showcase of new latest trends
Ventes Avenues
Strategy & Co-ordinator (SEA)
03.2020 - 02.2022
Job overview
- Driving Business for SEA market with strategy & planning of digital campaign as per clients and agencies communications - Publisher partner management with comprising of deriving monetization strategy, devising go-to market strategies, drafting sales pitch, setting up sales teams and revenue forecasting - Successfully onboarded publishers like Vivo, Xiaomi, Chocolate SSP, Meitu, Likee - Bigo Technologies, VidMate, PubNative, PicsArt, Opera, and Air Cards - Guiding and approving digital ad sales teams in media planning as per the brand's requirement - Responsible for making annual media pitches for larger corporate brands like BliBli, Djarum, Tokopedia, Smartfren, Tinder by giving a holistic solution on user growth and retention - Negotiating and closing rates and volume deals with central and regional media buying heads of GroupM, IPG, M&C Saatchi Performance, Dentsu, Innocean etc
Greynium Information Technologies Pvt. Ltd
Assistant Manager
02.2019 - 02.2020
Job overview
- Managing business for West Region including Gujarat & Pune
- Also worked with teams based in Delhi, Bangalore & Kolkata - Leading and growing business for Key clients like HDFC, ICICI, Mahindra Auto, Skoda, Unilever & Asian Paints - Building relationship with agencies & clients as their strategic partner - Key stakeholder of all products & solutions of OneIndia & Desipearl - Worked closely on Annual Deal, Content Integrations, beta Innovations and execution of Programmatic campaigns
Vertoz
Business Development Specialist
10.2017 - 09.2018
Job overview
- A) Programmatic Side: - Managing all programmatic, mediation, networks and platform revenues for Vertoz - Programmatic Buying & Selling of media on self-serve DSP through various exchange partners - Execute campaigns through programmatic buying by using multiple RTB platforms - Google DBM, AppNexus, MediaMath, AdTech, PocketMath B) Advertiser Side: - Pre-sales, new Business Development, Account Management, Client Servicing & Optimisation - Managing multiple accounts from various industry backgrounds like BFSI, FMCG, Auto, Pharma, Travel, Sports, Entertainment - Leading client relationship as a strategy & planning specialist - Making compelling proposals in response to incoming enquiries - Monitoring ad verification systems like Integral GeoEdge, MOAT, ForensIQ
Sachar Gaming Pvt. Ltd.
Fraud Analyst
01.2017 - 10.2017
Job overview
- Sachar Gaming Pvt Ltd is an online gaming company for Poker and Rummy games within India
- Checking and evaluating online gameplay of all the players on daily basis and evaluate them to understand their play which might involve some fraudulent activity during game-play and financial transactions - Maintaining daily transaction records of the company's accounts - Bringing up new technology to prevent any fraudulent activity - Co-ordinating with Marketing team for new promotional ideas on game-play for existing and new players
Kotak Mahindra Bank
Assistant Manager
09.2015 - 12.2016
Job overview
- Enhance customer value for banking services - Handling escalations with regards to banking services/queries/issues for accounts and credit cards - Outbound calling to clients to assist them for any fraudulent or suspicious account activity
Education
Janardan Rai Nagar Rajasthan Vidyapeeth University
Master's degree from Finance, General
01.2017
University Overview
Khar Education Societys College of Commerce and Economics
Graduation from Business/Commerce, General
01.2015
University Overview
Skills
- Marketing Budget Management
- Brand Marketing
- Cross-functional Team Leadership
- Analytical Skills
- Positioning (Marketing)
- Team Management
- Media Buying
- Media Planning
Awards
Awards
- Student Of The Year - College Dean, 04/2015, Certification of Best Student Of The Year on basis of Attendance, Participation, Academics.
- Growth and Transformation Catalyst - Mindshare, 12/2022, Recognised for outstanding contributions to driving growth and transformation
Timeline
Director - Digital Trading
Mindshare India
03.2022 - Current
Strategy & Co-ordinator (SEA)
Ventes Avenues
03.2020 - 02.2022
Assistant Manager
Greynium Information Technologies Pvt. Ltd
02.2019 - 02.2020
Business Development Specialist
Vertoz
10.2017 - 09.2018
Fraud Analyst
Sachar Gaming Pvt. Ltd.
01.2017 - 10.2017
Assistant Manager
Kotak Mahindra Bank
09.2015 - 12.2016
Janardan Rai Nagar Rajasthan Vidyapeeth University
Master's degree from Finance, General
Khar Education Societys College of Commerce and Economics
Graduation from Business/Commerce, General
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