PARAG CHOUDHARY
Hyderabad
Summary
Sales and marketing professional with extensive experience in creating and executing successful marketing strategies. Known for strong team collaboration and achieving results, adaptable to changing market needs. Key skills include market analysis, campaign management, and customer relationship building, making reliable and versatile team member.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sales and Marketing Consultant
BrandAux Smart Business Solutions
07.2025 - Current
- Leading full-funnel digital marketing, paid ads, brand communications, DOOH, and content strategy for multiple industries.
- Developing ATL–BTL branding frameworks, performance campaigns, outdoor campaigns, and launch strategies for client brands.
- Managing creative direction, brand identity development, campaign messaging, and marketing automation workflows.
- Running real estate marketing mandates including luxury, residential, and plotted development campaigns.
- Implementing AI-driven performance optimization, customer segmentation, and predictive analytics.
- Guiding internal teams on strategy, creative direction, messaging, and performance metrics.
- BrandAux is a creative digital marketing and branding agency delivering ROI-driven strategies to brands across India, Canada, USA, and Dubai.
- Improved campaign ROI for multiple clients by 30–45% through funnel restructuring.
- Built data-driven marketing stacks using AI tools, reducing campaign costs by 20%.
- Launched integrated offline + digital campaigns increasing brand recall by 38%.
Senior Sales & Marketing Manager
Northstar Homes & Spaces Pvt Ltd
03.2024 - 06.2025
- Led ATL/BTL strategy, offline events, high-impact outdoor advertising, and digital campaigns across Hyderabad.
- Boosted walk-ins by 40% through a micro-market-specific integrated marketing approach.
- Reduced lead cost by 22% through funnel optimization and vendor realignment.
- Increased brand awareness by 30% with targeted campaign strategies.
- Improved customer engagement by 40% via enhanced digital initiatives.
- Increased conversions by 20% through aligned marketing–sales collaboration.
Senior Sales & Marketing
Lansum Properties LLP
03.2023 - 03.2024
- Directed strategic marketing for large-scale residential projects.
- Overseeing PR, campaign launches, media buying, brand positioning, and competitive analysis.
- Enhanced operational efficiency by streamlining processes and aligning objectives across departments.
Senior Marketing Manager
Visual Hash Technologies
11.2015 - 03.2023
- Executed multi-channel marketing campaigns across digital, social, and offline mediums.
- Managed product launches, open houses, display shows, and customer acquisition strategies.
- Increased revenue through targeted multi-channel user experience strategies.
Senior Trainer
Tata Business Services
11.2013 - 11.2015
- Optimized training modules and improved team performance.
- Created digital training material and streamlined onboarding processes.
Education
B.Com -
D.P. Vipra College (GGU University Bilaspur)
Bilaspur, C.G01.2012
12th - undefined
C.G Board
Bilaspur, C.G01.2009
10th - undefined
C.G Board
Bilaspur, C.G01.2007
Skills
- Real Estate Sales: Commercial Residential Luxury Villas Villa Plots
- ATL & BTL Campaigns Outdoor Advertising Print Radio Events
- Digital Marketing Strategy Performance Ads Funnels Automation
- Brand Management Communication Market Positioning
- Competitor Research Data Analytics ROI Optimization
- CRM Strategy Lead Nurturing Conversion Optimization
- AI Tools: ChatGPT, Jasper, Midjourney, HubSpot AI, Google AI Studio
- Vendor Management Budget Forecasting Team Leadership
Certification
- Digital Marketing
- Web Design
- Negotiation Skills
- Problem Solving
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Timeline
Sales and Marketing Consultant
BrandAux Smart Business Solutions
07.2025 - Current
Senior Sales & Marketing Manager
Northstar Homes & Spaces Pvt Ltd
03.2024 - 06.2025
Senior Sales & Marketing
Lansum Properties LLP
03.2023 - 03.2024
Senior Marketing Manager
Visual Hash Technologies
11.2015 - 03.2023
Senior Trainer
Tata Business Services
11.2013 - 11.2015
12th - undefined
C.G Board
10th - undefined
C.G Board
B.Com -
D.P. Vipra College (GGU University Bilaspur)