Parag Lokhande
Malad (W), Mumbai
Summary
Accomplished Creative Group Head with a proven track record at Insignia Communications, I've spearheaded high-impact campaigns across major brands, enhancing brand messaging and market share. Expert in creative direction and team leadership, I excel in multimedia production and typography, driving projects to completion with a keen eye for design and strategic communication.
Overview
23
23
years of professional experience
Work History
Creative Group Head
Insignia Communications - Ray Adcomm Pvt. Ltd
01.2018 - Current
- Directed art creative for new launch product and handled their brands for SANOFI, Dr
- Reddy, Glenmark, USV, Abbott & CIPLA
- Supervised team of designers across multiple jobs
- Monitored project progression to ensure successful completion within budget
- Produced creative solutions for multiple therapeutic areas in pre- and post-launch stages of new business campaigns
- Managed creative production including logos, gimmick ideas & AV’s
- Designed and presented concepts to client for pull-through templates, Transition of Care campaigns, and Medical Group initiatives
- Produced creative design and altered copy in accordance with layout needs; consulted with copy writer to accomplish desired outcome
- Determined timelines and project hours required to complete jobs
Senior Art Director
Yellow Bus Advertising
01.2016 - 01.2018
- Designed media-neutral creative assets used across channels: stores, packaging, and digital
- Responsible for the design, art direction and management of all online and offline campaign for CNBC TV 18, Nivana Realty Projects, Anjali Kitchenware, BlueFly, Ruia Organics
- Managed all aspects of development including design planning, art direction, editorial and handling consumer promotions/catalogs
Senior Art Director
Quadrum Solutions
01.2015 - 01.2016
- Managed creative production including logos and other visuals
- Produced creative design and altered copy in accordance with layout needs; consulted with copy writer to accomplish desired outcome
- Determined timelines and project hours required to complete jobs
- Created advertising online & offline campaigns, print collaterals & applications for edelweiss corporate & retail, Lakme powered by Aptech & HUL
Senior Art Director
ABEC – ASIAN BUSINESS EXHIBITION & CONFERENCE
01.2014 - 01.2015
- Company Overview: ABEC, currently, is the largest trade-fair & conferences organizer in the Indian exhibition market in the private sector with approximately 10% market share
- Created advertising material for the Economic Times Acetech, TimesProperty, Secutech, IORS Oil & Gas, Education Boutique, provide creative vision, art direction and designs with an emphasis on identity, and marketing collateral
- Produced custom materials, including print ads, event invitations, brochures, emailers and display event collaterals
- ABEC, currently, is the largest trade-fair & conferences organizer in the Indian exhibition market in the private sector with approximately 10% market share
Senior Art Director
Sorento Healthcare Communications
01.2012 - 01.2014
- Created advertising material for GSK, MSD
- MERCK
- Designed Ipad product presentation newsletters, direct mailers, proactive jobs, emailers, Visual aids, LBL
- Provide creative vision, art direction and designs for the, with an emphasis on identity, and marketing collateral
- Responsible for handling campaigns for HUL, GSK, Reckitt benckiser
- Clients handled: GSK, MERCK, MSD, Reckitt Benckiser, Genzyme, Abbott, HUL, GVKBio
Art Director
Collateral Advertising
01.2008 - 01.2012
- Created advertising material for Volkswagen Dealers Support
- Designed brochures, newsletters, direct mailers, proactive jobs emailers & also print ads
- Also handle the event launch promotional activities related designs
- Provide creative vision, art direction and designs for the various small businesses, with an emphasis on identity, website designs, and marketing collateral
- Produced custom materials, including P.O.P
- Posters, event invitations, promotional one-sheets, and display boards
- Clients handled: BlackBerry / Volkswagen / Volkswagen Finance / Skoda Finance / Johnson & Johnson / Eureka Forbes / Pune Strykers (hockey team) / Galaxy Surfactants / Dynamix
Visualiser & Designer
Maxigen Advertising
01.2002 - 01.2008
- Developed and implemented concepts for clients
- Created Successful campaigns for the Clients
- Conceptualized and created catalog cover ads and brochures
- Rendered technical illustrations for product
- Directed photo shoots and performed press checks
- Clients handled: APW-President / Red Hat / Aker Kvaerner / Intelenet / Emerson / Optolabs / Sun Umbrellas / ICICI Infotech / Johnson Mattey / Comsat Max / EDU World / Microworld / ICICI FirstSource
Education
Degree in Applied Arts -
J.J. School of Applied Arts
01.2002
Skills
- Concept development
- Multimedia production
- Creative direction
- Advertising
- Art direction
- Campaign planning
- Print production
- Typography mastery
- Advertising campaigns
- Concept pitching
- Project management expertise
- Creative positioning
- Campaign development expertise
- Design background
- Marketing communications
- Creative team leadership
- Brand messaging
- Design
- Project management
- Deadline oriented
- Design leadership
- Communications strategies
- Visual storytelling
- Team development
- Typography expertise
- Assignment delegation
- Photography direction
Accomplishments
- Star Performer, 2022-23, Insignia Communication Pvt. Ltd
- Best Art for Crurix, 2018-19, Curatio
- Best Idea for Proanagen, 2018-19, Curatio
- Best Idea for Avene, 2018-19, Abbott
- Dedicated Contributor, 2018-19, Insignia Communication Pvt. Ltd
- Sharp Achiever Award, 2012-13, Volkswagen
- Popular Choice Award, 2015, Talenthouse
Timeline
Creative Group Head
Insignia Communications - Ray Adcomm Pvt. Ltd
01.2018 - Current
Senior Art Director
Yellow Bus Advertising
01.2016 - 01.2018
Senior Art Director
Quadrum Solutions
01.2015 - 01.2016
Senior Art Director
ABEC – ASIAN BUSINESS EXHIBITION & CONFERENCE
01.2014 - 01.2015
Senior Art Director
Sorento Healthcare Communications
01.2012 - 01.2014
Art Director
Collateral Advertising
01.2008 - 01.2012
Visualiser & Designer
Maxigen Advertising
01.2002 - 01.2008
Degree in Applied Arts -
J.J. School of Applied Arts
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