Param Shukla
Marketing Manager
Gurgaon
Summary
Highly strategic and results-oriented Marketing Manager with 11 years of progressive experience in developing and executing comprehensive marketing campaigns across digital and traditional channels. Proven expertise in brand management, market analysis, and team leadership, consistently driving significant revenue growth and market share expansion. Adept at leveraging data analytics to optimize campaign performance and build strong, lasting customer relationships.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Adana Media Private Limited
11.2023 - Current
- Led a team of 6 marketing professionals in developing and executing a full-funnel digital marketing strategy that resulted in a 45% increase in lead generation year-over-year.
- Executed targeted B2B campaigns using marketing automation (HubSpot), resulting in a 25% improvement in lead-to-deal conversion.
- Collaborated with product and sales teams to drive go-to-market strategies for three major product launches, achieving an average market penetration of 35% within the first 6 months.
- Spearheaded a brand refresh initiative, collaborating with creative agencies and internal stakeholders, which enhanced brand perception and customer engagement by 30%.
- Developed and implemented a data-driven content marketing strategy that increased organic website traffic by 150% And reduced customer acquisition costs by 18%.
Senior Marketing Executive
Brioshoppy Infotech Private Limited
04.2020 - 10.2023
- Created and executed nationwide marketing campaigns that increased footfall in 50+ stores by 40% within one year.
- Developed digital marketing strategies that doubled the company’s online sales through paid search, social media, and email marketing.
- Oversaw rebranding efforts, including new brand guidelines, advertising materials, and website redesign.
- Implemented CRM strategies that improved customer retention by 18% and customer lifetime value by 25%.
- Built key vendor relationships and negotiated contracts, reducing marketing-related expenses by 15% annually.
Marketing Executive
Pipers Consulting India Private Limited
02.2016 - 03.2020
- Supported the launch of a new product line in the FMCG sector, achieving a 20% market share within the first year.
- Conducted extensive competitor analysis and consumer behavior research to support strategic marketing decisions.
- Designed and managed trade shows, exhibitions, and promotional events, leading to increased brand visibility and product adoption.
- Coordinated with creative and media agencies to produce high-quality marketing collateral.
Education
MBA - Marketing
Lovely Professional University
Phagwara, India04-2014
Bachelor of Commerce (B.Com) -
Punjab Technical University
Jalandhar, India05-2010
Skills
- Strategic marketing planning
- Assessment of brand effectiveness
- Market entry strategy
- Omnichannel Marketing
- Market Research & Analysis
- CRM (Salesforce, HubSpot)
- Marketing Automation (Marketo)
- Introductory experience with Adobe Creative Suite
- Data Visualization (Tableau)
- Product Marketing
Technical Skills
TECHNICAL SKILLS
- Marketing Tools: HubSpot, Zoho CRM
- Analytics: Google Analytics, SEMrush, Tableau, Excel (Advanced)
- Design & Content: Canva, Adobe Illustrator
- Advertising Platforms: Google Ads, Facebook Ads Manager
Intrests
Branding Psychology | 📚 Business Books | ✈️ Traveling | 🎯 Digital Trends & Innovation
Timeline
Marketing Manager
Adana Media Private Limited
11.2023 - Current
Senior Marketing Executive
Brioshoppy Infotech Private Limited
04.2020 - 10.2023
Marketing Executive
Pipers Consulting India Private Limited
02.2016 - 03.2020
MBA - Marketing
Lovely Professional University
Bachelor of Commerce (B.Com) -
Punjab Technical University
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