
Results-driven professional with expertise in social media marketing, campaign execution, and team leadership. Proven ability to mentor teams, evaluate performance, and resolve conflicts, leading to improved operational efficiency and successful project outcomes. Dynamic marketing professional with strong skills in team leadership, employee training, and campaign execution. Proven track record in achieving sales targets and enhancing operational efficiency through effective conflict resolution and performance evaluation.
•New Store Launch planning- recci of the place/town/city area where the new store will be launched and sharing the catchment report for the same along with store launch plan.
• Planning of Season Launch for the promotion of new collections at stores, adapt the theme and the communication of the season launch to the regional communication. • Consumer Offer is planned and discussed with Regional Manager and finalising the offer to coordinate accordingly for procurement, delivery timelines and offer period. • Marketing collaterals changeover to be planned as per the plan prior the consumer offer is live. • Preparing action plan for enrolling youth and family customers into Landmark Rewards a brand initiative to provide extra benefits to customers.
• Special offers to be planned for the loyal customers and re-activating the inactive customer base with offers/ promotional campaigns.
• Planning Marketing Budget store wise, Reporting of competition data, preparation of internal reports and sharing the market and store visit report on regular basis with recommendations and Vendor Management.
MARKETING:
• Implementing sales promotion plans & new store concepts to generate sales for achievement of targets
• Coordinating the in-store promotional activities to push sales, increase walk-ins and increase ticket size
• Responsible for implementing promotional activities like selecting hoardings, Lucky draws, Press Conferences, Press Releases, launching new stores, banners, pamphlets,T.V Scrolls, instore RJ activities, road shows, space selling,Gift Voucher Sales, customer meet, events, exhibitions, etc
• Conceptualizing & implementing sales & marketing with Retail Operations plans
• Business plans, thereby achieving profitability
• Interacting with potential clients for new business development in space on hire and achievement of targets