Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Paramjeet Kaur

Visakhapatnam

Summary

Results-driven professional with expertise in social media marketing, campaign execution, and team leadership. Proven ability to mentor teams, evaluate performance, and resolve conflicts, leading to improved operational efficiency and successful project outcomes. Dynamic marketing professional with strong skills in team leadership, employee training, and campaign execution. Proven track record in achieving sales targets and enhancing operational efficiency through effective conflict resolution and performance evaluation.

Overview

19
19
years of professional experience

Work History

Amazon FBA Seller

Amazon Seller Services Pvt Ltd
Visakhapatnam
2020.08 - Current
  • Coordinated project timelines and resource allocation across multiple departments.
  • Led team in daily operational activities and ensured workflow efficiency.
  • Mentored junior staff by providing guidance and support in their roles.
  • Evaluated team performance and provided constructive feedback for continuous improvement.
  • Trained new staff in relevant processes and procedures.
  • Facilitated team meetings to align goals and address challenges collaboratively.
  • Kept work areas clean, neat and free of safety hazards to maximize efficiency.
  • Mentored newly hired employees on machine operations and implemented training on safety procedures to prevent injuries.
  • Negotiated with vendors and suppliers to secure favorable terms and improve bottom-line results.
  • Led a team of XX individuals in achieving quarterly sales targets, exceeding goals.
  • Managed conflict resolution within the team to maintain a positive work environment.
  • Oversaw training and development programs to enhance team skills and knowledge.
  • Motivated team members through recognition programs and performance-based incentives.
  • Conducted regular performance evaluations, providing constructive feedback and personalized coaching.
  • Delegated work to staff, setting priorities and goals.
  • Remained calm and professional in stressful circumstances and effectively diffused tense situations.

Cluster Marketing Manager

Max Fashions India Ltd
Visakhapatnam
2014.09 - 2019.11
  • Planning and Execution of Regional Marketing Calendar store wise, analyze and share the report of the activities.
  • Managed social media campaigns to engage target audiences effectively.
  • Ensure proper execution of BTL and Promotional events/ activities in coordination with all the stores and vendor, sharing the detailed report on the outcome of the BTL campaign executed.
  • Implement brand campaigns to keep up the imagery of the brand and work with Store Manager for executing a specific promo.

•New Store Launch planning- recci of the place/town/city area where the new store will be launched and sharing the catchment report for the same along with store launch plan.

• Planning of Season Launch for the promotion of new collections at stores, adapt the theme and the communication of the season launch to the regional communication. • Consumer Offer is planned and discussed with Regional Manager and finalising the offer to coordinate accordingly for procurement, delivery timelines and offer period. • Marketing collaterals changeover to be planned as per the plan prior the consumer offer is live. • Preparing action plan for enrolling youth and family customers into Landmark Rewards a brand initiative to provide extra benefits to customers.

• Special offers to be planned for the loyal customers and re-activating the inactive customer base with offers/ promotional campaigns.

• Planning Marketing Budget store wise, Reporting of competition data, preparation of internal reports and sharing the market and store visit report on regular basis with recommendations and Vendor Management.

Sr. Marketing Executive

Pantaloons Fashion & Retail Ltd
Visakhapatnam
2012.10 - 2014.08

MARKETING:

• Implementing sales promotion plans & new store concepts to generate sales for achievement of targets

• Coordinating the in-store promotional activities to push sales, increase walk-ins and increase ticket size

• Responsible for implementing promotional activities like selecting hoardings, Lucky draws, Press Conferences, Press Releases, launching new stores, banners, pamphlets,T.V Scrolls, instore RJ activities, road shows, space selling,Gift Voucher Sales, customer meet, events, exhibitions, etc

• Conceptualizing & implementing sales & marketing with Retail Operations plans

• Business plans, thereby achieving profitability

• Interacting with potential clients for new business development in space on hire and achievement of targets

Marketing Associate

CRISIL Ratings Ltd
Visakhapatnam
2010.09 - 2012.09
  • teracting with potential clients of manufacturing and service industries for new business development in achievement of targets
  • Coordinating with the Govt. and Private ltd. bankers to generate the business for the company and also analyze the balance sheet of the individual companies to release the subsidy according to the turnover
  • Implementing sales promotion plans & new concepts to generate sales for achievement of targets
  • Responsible for implementing promotional activities like press conferences, convocations press Releases, launching new schemes, banners, pamphlets, and customer meet, events, etc.
  • Maintaining rapport with the customers to achieve maximum consumer delight
  • Tracking market/ competitor to keep abreast the changing client’s requirement/ expectations on pricing and quality.

Training Coordinator

Future Generali India Life Insurance
Visakhapatnam
2008.07 - 2010.09
  • Developed training programs for new insurance products and services.
  • Facilitated workshops to improve employee skills and knowledge retention.
  • Evaluated training effectiveness through feedback and assessments.
  • Maintained training records and documentation for compliance purposes.
  • Supported onboarding of new employees by hosting orientation sessions.

Training Officer

Reliance Life Insurance Co Ltd
Visakhapatnam
2007.05 - 2008.07
  • Coordinated ongoing professional development sessions for existing staff to improve performance.
  • Collaborated with management to identify training needs and align programs with company goals.
  • Created and utilized successful lesson plans to train on outlined material.
  • Monitored progress of trainees through observation or feedback from supervisors and mentors.

Education

MBA - Finance And Marketing

ICFAI National College
Visakhapatnam
2007-01

Bcom Account Honours

Vidyasagar, University
Kharagpur
2005-01

Commerce

Kendriya Vidyalaya Salua
Kharagpur
2002-01

SSC

S E Rly. Girls Higher Secondary Schoo
Kharagpur

Skills

  • Social media marketing
  • Brand development
  • Campaign execution
  • Team leadership
  • Performance evaluation
  • Conflict resolution
  • Product launches
  • Employee training

Accomplishments

Awarded as a Best marketing Manager at South Zone in Pantaloons

Timeline

Amazon FBA Seller

Amazon Seller Services Pvt Ltd
2020.08 - Current

Cluster Marketing Manager

Max Fashions India Ltd
2014.09 - 2019.11

Sr. Marketing Executive

Pantaloons Fashion & Retail Ltd
2012.10 - 2014.08

Marketing Associate

CRISIL Ratings Ltd
2010.09 - 2012.09

Training Coordinator

Future Generali India Life Insurance
2008.07 - 2010.09

Training Officer

Reliance Life Insurance Co Ltd
2007.05 - 2008.07

MBA - Finance And Marketing

ICFAI National College

Bcom Account Honours

Vidyasagar, University

Commerce

Kendriya Vidyalaya Salua

SSC

S E Rly. Girls Higher Secondary Schoo
Paramjeet Kaur