Paras Duggal

• Play a key role in the company''s strategic planning process by providing input on growth opportunities and potential challenges based on market analysis.
• Develop targeted marketing campaigns for specific industry segments, leading to increased brand awareness and lead generation.
• Conduct market research to identify opportunities for expansion and growth in existing territories.
• Cultivate a network of industry contacts that contributed to business development efforts and partnership opportunities.
• Negotiate contracts with vendors and suppliers, securing favorable terms that benefited the company''s bottom line.
• Increase sales revenues by developing and implementing strategic marketing plans.
• Analyze sales data to monitor trends, adjust strategies accordingly, and improve overall performance metrics.
• Contribute valuable insights during executive meetings through analysis of competitor activity, consumer behavior patterns and emerging trends.
• Implemented training programs for sales staff, enhancing their skills and knowledge for better performance.
• Launch new products and services, effectively positioning them within the market to drive growth.
• Coordinate with design and media teams to develop high-quality creative assets.
• Execute comprehensive marketing plans that consistently achieved targets for increased revenue.
• Launch successful digital marketing campaigns that achieved goals for increased website traffic.

Leading the group’s flagship segments to consistently deliver outstanding Average Revenue Per Patient (ARPP) alongside significant volume expansion through innovative strategies and strategic collaborations.

• Lead nationwide collaborations with key corporate clients and insurance companies, driving strategic partnerships to enhance the Medanta Group's market presence and service offerings.
• Head the negotiation team responsible for tariff negotiations with leading insurance providers, ensuring favorable terms for all Medanta hospitals.
• Oversee the Executive Health Check-up and wellness business, managing collaborations and profit & loss (P&L) for both corporate and retail health check-up services.
• Successfully initiated and scaled a new segment for Corporate Medical Rooms during the current financial year, achieving significant business closures with notable clients such as Orange, MakeMyTrip, NIIT, and more.
• Launched a new initiative focused on connecting with insurance agents to penetrate a rapidly growing segment, establishing relationships that drive business expansion and client acquisition.
• Support the domestic sales team by driving strategy and implementing new initiatives, including referral doctor connect programs to enhance client engagement and broaden the customer base.
• Responsible for driving volume and revenue growth in the Insurance/Third-Party Administrator (TPA) and Corporate segments, implementing strategies to optimize business performance.
• Focus on improving Average Revenue Per Patient (ARPP) year-over-year through targeted interventions and initiatives that enhance client engagement and service value
• Strengthened existing customer relationships to generate new business opportunities with various industries.
• Create and present accurate, detailed financial forecasts and sales budgets.

• Healthcare start-up, planned to disrupt healthcare supply chain market with vision to supply pharma , consumables and equipments through single brand entity.
• Determined business plan, mission statement and vision.
• Sourced initial funding to get business off the ground.
• Built client networks across the segment such as corporate hospitals , retail , corporate and e-com.
• Monitored competitor activity closely to remain ahead of market trends.
• Key clients - Apollo Hospitals , Amrita Hospitals , Netmeds, Fortis , Moolchand Hospital, Primus Hospital etc.

• Led Corporate & Insurance Business for the Delhi region, driving nationwide strategies in close collaboration with the Group Corporate Head, ensuring alignment with Apollo’s pan-India growth objectives.
• Forged high-value partnerships with corporates, insurers, and government bodies, including nationwide tie-ups and landmark government collaborations with the states of Sikkim, Haryana, and Nagaland, significantly expanding Apollo’s institutional footprint.
• Delivered strong financial performance by consistently meeting and exceeding business targets; implemented KPI-driven strategies to optimize profitability, enhance operational efficiency, and improve patient acquisition from corporate and insurance segments.
• Designed and executed business strategies that maximized long-term revenue growth, including the development of bespoke corporate health packages, preventive health initiatives, and wellness engagement programs.
• Talent Leadership & Development: Recruited, coached, and mentored high-performing teams, fostering a culture of accountability and excellence; influenced executive-level decision-making by providing market insights and strategic recommendations.
• Strategic Growth Enablement: Identified and capitalized on emerging growth opportunities across corporate and government channels, securing Apollo’s position as a preferred healthcare partner for leading PSUs, multinational companies, and insurance providers.

• Drove strategic partnerships with leading PSUs and private corporates, successfully empaneling marquee organizations such as NHPC, NTPC, ONGC, IOCL, SBI, Power Grid, FCI, EIL, KPMG, Hero MotoCorp, Honda, Mitsui, JTEKT SONA, positioning Medanta as their preferred healthcare partner.
• Secured ECHS empanelment in record time, strengthening patient flow by establishing direct relationships with key polyclinics and defense networks.
• Reinstated and expanded high-value contracts, including renegotiating and reestablishing the direct billing arrangement with BHEL, overcoming previous commercial challenges.
• Designed and implemented SOPs, tailored proposals, and customized corporate packages, creating differentiated offerings for PSU and corporate clients.
• Conducted market research and leveraged healthcare industry trends to identify growth opportunities, optimize engagement strategies, and expand Medanta’s footprint in the corporate and institutional healthcare ecosystem.

• Responsible for Domestic- Retail business for Shalmiar Bagh Unit.
• Designed the campaigns and strategies for Unit Launch.
• Lead : Doctors Connect , COP and Referral Sales.
• Responsible for end-to-end client management and Market Launch
• Responsible for association with key wellness arms of TPAs to initiate health check-up business
• Built customer relationships with consultative sales approach.
• Coordinated with external public, social and welfare agencies to make successful case referrals.

• Led a team of 3, driving business development for Max Heart & Vascular Institute and Max Super Specialty Hospital, Saket, across key territories including South Delhi, Agra, Jhansi, and Aligarh, achieving business generation of ₹18 Crores.
• Built and expanded institutional partnerships with nursing homes and hospitals, ensuring access to high-quality tertiary care across multiple geographies.
• Forged strategic alliances with leading physicians, granting visiting rights to enhance inpatient volumes and strengthen specialty practices.
• Successfully drove business growth across Ortho, Neuro, Cardiology, Internal Medicine, General Surgery, Urology, and other high-value specialties.
• Designed data-driven alternative sales strategies to maximize market penetration and consistently achieve revenue targets.
• Spearheaded the promotion of preventive healthcare through Executive Health Check-up packages, significantly boosting wellness revenues.
• Independently conceptualized and executed CMEs, medical camps, and corporate engagement programs across multiple cities (Delhi, Ludhiana, Gurgaon, Patna, Muzzafarpur, Hisar, Rohtak, Agra, Jhansi, Ferozepur, Gorakhpur), strengthening physician networks and referral ecosystems.

• Responsible for the Institutional sales of critical care, cancer and other products at key hospitals such as AIIMS, Safdarjung and Max Hospital
• Responsible for market analysis, need generation of key doctors to address market trend and establishing connects with key doctors to enhance sales of key product
• Responsible for product availability at retailers and stockiest basis demand
• Responsible for organizing CME's, Talks, conferences and launch of new products
• Implementing Marketing & Business Development strategies to increase penetration in existing market
• Responsible to share inputs basis market intelligence.

• Responsible for the business development and promotion of Asthma Products in German Remedies covering Top Hospitals in South Delhi
• Responsible for market analysis, need generation of key doctors to address market trend and establishing connects with key doctors to enhance sales of key product
• Monitored market trends to remain ahead of competitors, consistently meeting client demands.
• Maximised brand awareness through targeted marketing strategies.
• Responsible for organising CME's, Talks, conferences and launch of new products
• Implementing Marketing & Business Development strategies to increase penetration in existing market
• Analysed usage patterns to understand how customers interacted with products and services.
• Created engaging marketing materials, driving campaign and brand awareness.