Paras Saxena
Faridabad
Summary
Senior Marketing Manager at TECNO Mobile with over 14 years of experience in Marketing Communications, ATL, BTL, Retail Marketing & Customer Marketing. Proven track record of driving brand awareness, customer engagement, and revenue growth through strategic campaigns. Expertise in managing end-to-end product launch campaigns, budgeting, and cross-functional collaboration. Key achievements include increasing market share and securing multiple marketing excellence awards. Skilled in B2C marketing and passionate about creating value for the brand and its customers.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Marketing Manager
Transsion Holding - Tecno Mobiles/ Itel Mobile
04.2016 - Current
- Company Overview: A leading mobile device manufacturer, specializes in marketing innovative products
- Managed end-to-end launch and promotional campaigns, planning and executing ATL, BTL, OOH, KOL, Influencer Management, Events, and Channel Engagement, resulting in a 25% increase in brand awareness post-launch.
- Build relationships with external agencies to execute marketing campaigns and events, ensuring alignment with brand objectives, leading to a 15% improvement in campaign efficiency and a 10% increase in engagement rates.
- Planned and managed marketing calendar and budgets, ensuring a 95% adherence to timelines and a 10% reduction in costs through effective resource allocation and optimization.
- Collaborated with cross-functional teams (Sales, Logistics, Finance) to ensure the timely implementation of campaigns, achieving 100% on-time execution of key promotional activities.
- Strategically enhanced retail visibility across GT, MT, LFR, and Branded Retail by planning SIS, Fixtures, Furniture, and POS Materials, contributing to a 20% boost in in-store sales.
- Ensured a seamless, consistent consumer experience across all touchpoints, resulting in enhanced customer satisfaction scores.
- Identified product promotion opportunities, driving brand visibility and growth, which led to a increase in 22% product sale during key promotional periods.
Assistant Manager Marketing
Nokia
01.2014 - 04.2016
- Company Overview: A telecom company in to mobile handsets
- Responsible for retail rollout & visibility planning For GT, MT & LFR across north Region
- Managed the rebranding process, driving the transformation of Nokia's identity to Microsoft Lumia, including the redesigning Branded Retail, marketing materials, and in-store branding
- Successfully managed Below-the-Line (BTL), Through-the-Line (TTL) activities, and brand communication, ensuring targeted marketing efforts that effectively engaged key consumer segments and drove measurable results.
- Oversaw 52 Dealer meet and Distributor meet across North region
- Budget management at regional level
- Event management and competition tracking
Sr. Executive - Digital Marketing
Avery Weigh Tronix India
01.2011 - 01.2014
- Company Overview: A global leader in manufacturing weighing solutions
- Planning yearly marketing budget for digital marketing media
- Managing web analysis and digital marketing campaigns
- Developing strategies through various online platforms
- Attending and organizing promotional B2B events
- A global leader in manufacturing weighing solutions
Territory Manager
H.T. MEDIA Ltd - Hindustan Times
07.2009 - 01.2011
- Company Overview: A major media organization in India, known for its newspaper publication
- Develop product schemes and execution
- Managing brand promotional activities and corporate relationships
- Executed consumer engagement programs
- A major media organization in India, known for its newspaper publication
Education
PGPM -
Asia Pacific Institute of Management Studies
06.2009
Bachelor's Degree -
C.S.J.M University
01.2005
10+2 -
UP Board
01.2002
10th Grade -
UP Board
01.2000
Skills
- Marketing Campaigns
- Brand Promotion
- Product Launch
- ATL & BTL Planning
- Budget Management and resource allocation
- Retail Marketing
- GTM toolkit
- Cross-functional team Coordination
- POSM Planning
- Coordination with Agency, partners, and stakeholders
- Influencer Marketing
- Competitive Analysis
Accomplishments
- Award for Team Impact & Visibility: Achieved the 'Team Impact Award' and 'Best Visibility & Awareness Score Award' for strategic marketing initiatives, leading to increased brand recognition and market presence.
- Successful Brand Launches: Successfully launched and established ITEL, TECNO Mobile in North & East Region gaining a market share of 5% in smartphone segment.
- Customer Engagement: Increased customer engagement by 30% through optimized offline campaign strategies and Retail Partner Program.
Certification
Executive Development Program in Digital Marketing & Analytics: Completed a program in Digital Marketing & Analytics from IIM Kashipur, enhancing expertise in digital strategies and performance measurement.
Timeline
Senior Marketing Manager
Transsion Holding - Tecno Mobiles/ Itel Mobile
04.2016 - Current
Assistant Manager Marketing
Nokia
01.2014 - 04.2016
Sr. Executive - Digital Marketing
Avery Weigh Tronix India
01.2011 - 01.2014
Territory Manager
H.T. MEDIA Ltd - Hindustan Times
07.2009 - 01.2011
Bachelor's Degree -
C.S.J.M University
Executive Development Program in Digital Marketing & Analytics: Completed a program in Digital Marketing & Analytics from IIM Kashipur, enhancing expertise in digital strategies and performance measurement.
PGPM -
Asia Pacific Institute of Management Studies
10+2 -
UP Board
10th Grade -
UP Board
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