Summary
Overview
Work History
Education
Skills
Timeline
Generic

Pardha Saradhi

Progammatic Campaign Manager
Hyderabad

Summary

Accomplished digital advertising professional with 6+ years of experience specializing in programmatic advertising and end-to-end campaign management. Expert in optimizing multi-channel campaigns to exceed KPIs, leveraging data analysis for strategic insights. Achieved significant campaign performance improvements, demonstrating both analytical and interpersonal skills.

Overview

7
7
years of professional experience
5
5
Languages

Work History

Senior Associate

IPG Mediabrands
02.2024 - Current
  • Monitoring delivery & performance of campaigns across multiple channels like display, video & YouTube.
  • Analyzing and optimizing campaigns to meet KPIs.
  • Troubleshooting and resolving campaign related issues.
  • Maintaining strong relationships with clients, ensuring clear communication and timely updates on campaigns' progress.
  • Mentoring junior associates, fostering professional growth and helping them reach their full potential.

Associate (A3)

MediaMint
06.2018 - 02.2024
  • Performing QA and launching multi-channel campaigns across multiple platforms.
  • Monitoring delivery & performance of campaigns.
  • Analyzing and optimizing campaigns with multiple strategies to meet the KPIs.
  • Interacting with clients, providing insights and recommendations on KPIs.
  • Troubleshooting and resolving all campaign related issues.

Education

Bachelor of Technology - Information Technology

B V Raju Institute of Technology
Medak
04.2001 -

Skills

Programmatic Advertising

Campaign Management

KPI Tracking

Optimization

Data Analysis

Communication

Timeline

Senior Associate

IPG Mediabrands
02.2024 - Current

Associate (A3)

MediaMint
06.2018 - 02.2024

Bachelor of Technology - Information Technology

B V Raju Institute of Technology
04.2001 -
Pardha SaradhiProgammatic Campaign Manager