PAREENA ARNEJA
Summary
An enterprising professional targeting leadership role in Marketing, Brand Management, and Social Media Management with an organization of repute.
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A dynamic marketing professional with nearly 10 years of experience in developing & driving social media campaigns, generating leads, driving engagement through effective marketing strategies, brand management, client servicing & Influencer marketing strategy; extensive experience in creating & implementing social campaigns, content creation, content promotion, influencer collaborations, and overall driving higher levels of leads, reach & engagement for the brand.
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Excellence in developing and implementing innovative advertising and marketing strategies across online and offline platforms, display mediums, affiliates, content partnerships that increase product awareness, customer acquisition, market share, penetration and revenue.
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Pivotal in executing digital marketing campaigns; conceiving innovative marketing & internal/ external communications strategy that fueled revenue growth, brand visibility & product advocacy.
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Expertise in devising Content Marketing Strategy (ideation, development, deployment) with key impetus on enhancing brand presence and affinity across all social channels.
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Proficient in analyzing & optimizing paid and organic campaign performances and executing changes based on actionable insights; effectively using social media marketing campaigns to create buzz and brand visibility.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Social Media Manager
Gedu Global
Noida
02.2023 - Current
- Spearheading innovative social media campaigns to increase brand awareness, engagement, and generate leads
- Leading a team of content creators, graphic designers, SEO specialist, Email Marketing specialist and other social media personnel to ensure the timely delivery of high-quality content aligned with brand guidelines and objectives
- Implementing comprehensive B2B & B2C marketing strategies to promote the brand
- Strategizing and implementing effective content plans across multiple social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube
- Analyzing social media metrics and KPIs to track campaign performance, identify trends, and optimize strategies for maximum impact
- Generating and analyzing ORM reports to monitor brand reputation across various digital platforms.
- Represented the company at various events and conferences and built professional relationships with the attendees
Manager – Digital Media
Aakhya India
Delhi
- Executing strategic social media plan tailored to the G20 India Presidency, focusing on key themes, events, and discussions pertinent to India's role
- Facilitating all social media content, ensuring it aligns with G20 theme
- Successfully raised awareness and engagement surrounding India's role and activities at the G20 Summit
- Effectively highlighted key events and policy initiatives through strategic organic campaign execution.
Assistant Marketing Manager
To The New
Noida
- Provided client servicing to ensure satisfaction and retention
- Devised effective social media strategies for B2B conversions and to increase engagement across the online platforms
- Performed rigorous performance analysis to continually optimize campaign results
- Consistently delivered exceptional value through strategic and analytical campaign management
- Strengthened client relationships and maximized project impact, ensuring high levels of client satisfaction and repeat business.
Social Media Manager
IBEF, Ministry of Commerce & Industry
Delhi
- Successfully covered prominent events including the World Trade Organization Conference, Global Exhibition On-services, and Indian Budget Symposium
- Enhanced the followers substantially from the ground up, showcasing strategic acumen and leadership prowess.
- Devised impactful marketing strategies to promote the organization, initiatives, policies and drive engagement across social media platforms
Content & Communication Manager
Functionmania.com
Delhi
Social Media Manager
Desi Warrior
Delhi
Education
Master's Degree in Fashion Marketing -
Pearl Academy (Delhi) & Nottingham Trent University
06-2015
BA Hons - History
SGTB Khalsa College, North Campus, Delhi University
07-2013
MBA (Marketing) -
Narsee Monjee Institute of Management Studies
trueSkills
- Social Media Marketing
- B2C & B2B Marketing
- Paid/Organic Campaign Management
- Market Research
- Content Marketing Strategy
- Client Servicing
- Analytics & Reporting
- Email Marketing
- SEO knowledge
- Brand Promotion
- Community Engagement
- Paid Advertising
- Affiliate Marketing
- Content Development
- Social Media Optimization
- Lead Generation
- Stakeholder Management
- Hashtag Research
- Influencer Marketing
- Social Listening
Accomplishments
- Awarded a certificate of appreciation by the Minister of Commerce & Industry, organization's CEO and my former managers for exceptional contribution
- Deliver extremely successful campaigns within different organizations and also significantly increased followers and enhanced social media engagement
- Worked with huge budgets and generated good number of leads for brands
Personal Information
Date of Birth: 05/10/92
Languages
- English
- Hindi
- German
Certification
- Online Certifications from Coursera, LinkedIn & Udemy in Marketing and Communications, Content Marketing, Copywriting, Campaign Management, SEO Skills, etc.
Affiliations
- Attending and covering events across online platforms to promote brand visibility and strengthen B2B and B2C partnerships
Timeline
Social Media Manager
Gedu Global
02.2023 - Current
Manager – Digital Media
Aakhya India
Assistant Marketing Manager
To The New
Social Media Manager
IBEF, Ministry of Commerce & Industry
Content & Communication Manager
Functionmania.com
Social Media Manager
Desi Warrior
Master's Degree in Fashion Marketing -
Pearl Academy (Delhi) & Nottingham Trent University
BA Hons - History
SGTB Khalsa College, North Campus, Delhi University
MBA (Marketing) -
Narsee Monjee Institute of Management Studies
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