Summary
Overview
Work History
Education
Skills
Timeline
Generic
Paresh Karan

Paresh Karan

Marketing & Brand Specialist With More Than 16 Years Of Experience
Gurugram

Summary

Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage [Number] years of marketing experience to take on dynamic new role at [Company]. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Energetic team player supports sales staff by providing sales data, market trends, forecasts, account analyses and new product information while relaying customer services requests. Successful planning marketing campaigns and branding initiatives for product collection. Positive manager of marketing team engaged in advertising, product positioning support and promotion. Resourceful Marketing Manager with [Area of study] degree and proven expertise in marketing campaign design and implementation. Created [Number] profitable marketing campaigns for [Type] and [Type] clients during previous year. High-level marketing knowledge and collaborative skills leading to optimum results. Proactive [Job TItle] with expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives. Innovative Marketing leader with [Number]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Dynamic and creative Marketing Manager with [Area of study] degree and recognized product marketing and public relations expertise. Cultivated portfolio of [Number] satisfied clients in varied industries over [Number] years. Superb media, marketing technology and communications skills leading to impressive results. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Talented in planning marketing operations, overseeing content and coordinating logistics by leveraging [Industry] background and [Number] years of related experience to strategically direct group initiatives. Talented event planner, relationship manager and campaign planner with proven history of accomplishment. Expert in leveraging technological resources and analytics to direct operations. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management. Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed and implemented [Number] lucrative marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results. Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of [Location] market conditions and extensive network of title, inspection and banking professionals. Industrious Marketing Specialist offering [Number] years of marketing experience along with a decisive and hardworking approach. Talent for devising creative strategies. Demonstrated knowledge of graphic design, copywriting and project management. Decisive leader with over [Number] years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns. Key account manager and strategic thinker. Creative Marketing Specialist eager to work with top clients. Bringing deep understanding of [Type] products, market conditions and customer preferences. Ready to apply skills and [Number] years of experience to new position with long-term potential. Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Dynamic [Job Title] with [Number] years of experience in [Area of expertise]. Expert in [Type] sales and [Product] promotions with excellent eye for detail and exceed goals for maximum profit. Known for innovative campaigns and accurate research. Detail-oriented [Job Title] with extensive knowledge of [Area of expertise] and [Product or service] marketing. Dynamic individual with proven history of innovative and effective marketing. Committed to accurate and detailed research.

Overview

17
17
years of professional experience
7
7
years of post-secondary education

Work History

Marketing Head

Microtek International
New Delhi
11.2019 - Current
  • Planned annual marketing strategy & executions and leveraged topline growth by 23% growth LY & aiming for 35% for FY 22-23.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
  • Formulated strategies & implementations for Home UPS, Inverters, High Capacity UPS, Online & Offline UPS, Electrical Solutions, Solar Solutions, Stabilizers & Healthcare solutions.
  • Executed high decibel surround ATL campaign for all categories using TV, Print, OOH & Radio medium.
  • Enhanced Microtek's imagery, identity & salience YoY.
  • Compiled product and customer data to generate informed bottomline growth in each categories.
  • Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
  • Contracted over Fortune 250 customers to increase revenue by 45%.
  • Developed creative presentations, trend reports, kitted assets and product data sheets.
  • Planned and directed approx. 53 Nos of promotional events to present the vision & growth of the brand.
  • Supervised employees and employee training to communicate best practices, optimize productivity and decrease process lags.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Increased consumer leads through development of targeted advertisements and dealer direct response program through LMS.
  • Boosted revenue to 23% by leveraging diverse channel strategies and growth-focused initiatives.
  • Worked closely with product development teams to create and maintain marketing & scheme materials for sales presentations and client meetings.
  • Developed branding and marketing partnerships with clients. Installed 30,000 dealer boards & inshop brandings in FY22-23.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Collaborated with senior sales, engineering and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Contributed to direct campaign that increased customer engagement.
  • Provided support for executive leaders and provided detailed reports for business strategies, while cultivating partnerships with potential clients.
  • Orchestrated launch for new categories (electrical, solar & healthcare) & products (new inverter series, etc) to expand market share and generate desired sales in revenue.
  • Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
  • Met and exceeded sales and growth goals by maintaining relationships with both customers and vendors.
  • Oversaw and adhered to communications department budget.
  • Increased sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
  • Built and improved customer engagement plans, boosting conversion rates %.
  • Grew new business connections by strategically networking with industry influencers like electricians, technicians & contractors.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Coordinated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Maximized branding initiatives by strengthening program outreach and increasing communication between marketing and public relations.
  • Led special projects for existing customers to increase profits.
  • Briefed senior executives on monthly projections, product launches and other marketing plans.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Executed optimal sales strategies to achieve commercial goals for target market.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.


Sr. Marketing Manager

Dhanuka Agritech Ltd.
Gurgaon
04.2017 - 11.2019
  • Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Established and managed overall business plan for marketing department.
  • Oversaw 8 yearly projects from concept through completion.
  • Identified potential markets to capitalize on underserved areas.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Maintained complete database of files, contacts and project materials.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Developed network of related professionals to open up business opportunities.
  • Executed optimal sales strategies to achieve commercial goals for target market.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Performed market segmentations, targeting and positioning for each product line.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.
  • Set up, completed and tracked customer surveys for local, regional and national campaigns.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.

Head of Marketing

Kent RO Systems
Noida
05.2014 - 04.2017
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Negotiated advertising and commercial sponsorship contracts to save company money.
  • Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
  • Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
  • Increased market awareness and penetration through development of creative collateral.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Oversaw and guided brand marketing programs to optimize user product experience.
  • Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
  • Redesigned user experience, site functionality and online merchandising to increase sales.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Identified low-cost opportunities to increase visibility and drive traffic.
  • Stayed current on changes in federal and state laws and communicated changes to team members to mitigate risks.
  • Leveraged YouTube and other viral marketing tools and channels to generate buzz.
  • Created official company page on various social media platforms to facilitate interaction with customers.
  • Coordinated teams of design and implementation professionals to manage all project objectives.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns.
  • Produced media kits to showcase key marketing analytics and demographics for sales presentations

Sr. Brand Manager

Relaxo Footwear
New Delhi
06.2012 - 05.2014
  • Planned, implemented and tracked sales and marketing strategies to promote brand products.
  • Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
  • Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Monitored online advertising and social media campaigns to assess success of different strategies.
  • Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
  • Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
  • Motivated team members to continuous improvement in promoting and selling target products.
  • Developed innovative marketing campaigns based on key objectives.
  • Prepared and administered annual budget of $[Amount].
  • Compiled product and customer data to generate informed profit projections.
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
  • Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Created printed marketing materials designed to drive campaigns.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Supervised marketing and planning activities to exceed [Type] segment sales and margin goals.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Considered business demands and customer preferences when developing pricing structures and marketing plans.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Developed creative presentations, trend reports, kitted assets and product data sheets.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Provided research and development on [Type] products to showcase benefits and retain customers.
  • Increased [Product or Service] sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Recruited and hired experienced contractors to complete projects on time and within budget requirements.
  • Generated [Number]% in sales through effective networking and marketing strategies to grow new business and increase productivity.
  • Drove marketing efforts by orchestrating [Type] and [Type] advertising campaigns.
  • Met deadlines, exceeding expectations and effectively rolling out [Type] campaign.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.

Marketing Manager

Ral Consumers Pvt. Ltd.
New Delhi
01.2010 - 07.2012
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Transformed corporate website and social media platforms to better engage customers and promote sales.
  • Executed optimal sales strategies to achieve commercial goals for target market.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Performed market segmentations, targeting and positioning for each product line.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.
  • Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
  • Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
  • Generated reports detailing campaign performance, customer engagement and engagement trends.
  • Developed network of related professionals to open up business opportunities.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Set up, completed and tracked customer surveys for local, regional and national campaigns.
  • Maintained complete database of files, contacts and project materials.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.

Trade Marketing Manager

Godrej & Boyce Mfg. Co. Ltd.
Kolkata | Hyderabad | Delhi
05.2006 - 01.2010
  • Created trade marketing strategies to communicate strategies to [Number]-member team.
  • Devised product pricing strategies and trade marketing investments to support growth.
  • Balanced profit, volume and share objectives to deliver long-term growth.
  • Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
  • Measured marketing program effectiveness via regular monitoring of KPIs.
  • Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
  • Monitored and evaluated [Type] programs and activities to measure effectiveness and recommend improvements.
  • Used [Software], broker reports and local market economic factors to monitor competitive tracking.
  • Managed and motivated team of [Number] trade marketing executives.
  • Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
  • Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Met deadlines, exceeding expectations and effectively rolling out [Type] campaign.
  • Recruited and hired experienced contractors to complete projects on time and within budget requirements.
  • Increased [Product or Service] sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
  • Considered business demands and customer preferences when developing pricing structures and marketing plans.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Developed creative presentations, trend reports, kitted assets and product data sheets.
  • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
  • Drove marketing efforts by orchestrating [Type] and [Type] advertising campaigns.
  • Created printed marketing materials designed to drive campaigns.
  • Provided research and development on [Type] products to showcase benefits and retain customers.
  • Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Supervised marketing and planning activities to exceed [Type] segment sales and margin goals.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Generated [Number]% in sales through effective networking and marketing strategies to grow new business and increase productivity.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Education

Marketing Management And Research

KIIT School of Management
Bhubaneswar
04.2004 - 04.2006

Preparation For CAT & XAT

IMS
Bhubaneswar
05.2003 - 03.2004

Electrical & Electronic Engineering

National Institute of Science & Technology (NIST)
Bhubaneswar
03.1999 - 04.2003

Skills

Targeted marketing

undefined

Timeline

Marketing Head

Microtek International
11.2019 - Current

Sr. Marketing Manager

Dhanuka Agritech Ltd.
04.2017 - 11.2019

Head of Marketing

Kent RO Systems
05.2014 - 04.2017

Sr. Brand Manager

Relaxo Footwear
06.2012 - 05.2014

Marketing Manager

Ral Consumers Pvt. Ltd.
01.2010 - 07.2012

Trade Marketing Manager

Godrej & Boyce Mfg. Co. Ltd.
05.2006 - 01.2010

Marketing Management And Research

KIIT School of Management
04.2004 - 04.2006

Preparation For CAT & XAT

IMS
05.2003 - 03.2004

Electrical & Electronic Engineering

National Institute of Science & Technology (NIST)
03.1999 - 04.2003

Similar Profiles

  • Prabuddha Maitreya

    Prabuddha MaitreyaPrabuddha Maitreya

    Project Manager at Microtek International Pvt. Ltd.Project Manager at Microtek International Pvt. Ltd.

    View Profile
  • Amar Nath Pandey

    Amar Nath PandeyAmar Nath Pandey

    Sales Engineer at Microtek International Pvt.LtdSales Engineer at Microtek International Pvt.Ltd

    View Profile
  • Ravish Pandey

    Ravish PandeyRavish Pandey

    Assistant Production Manager at Microtek International Pvt LtdAssistant Production Manager at Microtek International Pvt Ltd

    View Profile
Paresh KaranMarketing & Brand Specialist With More Than 16 Years Of Experience